Tanora

Tanora

Two-litre bottle (pre-2011 packaging)
Type	Tangerine-flavoured carbonated drink
Manufacturer	Coca-Cola HBC AG
Country of origin	Cork City, Ireland
Introduced	1930s[1]
Color	Orange
Flavor	Tangerine
Ingredients	Carbonated water, sugar, tangerine juice from concentrate (2.6%), citric acid, flavourings, colours (Quinoline Yellow WS, Brown HT, Caramel E-150d), preservatives (potassium sorbate, sodium benzoate)
Website	ie.coca-colahellenic.com/en/brands-and-campaigns/explore-our-brands-and-products/tanora/

Tanora is a tangerine carbonated drink, and sold in Ireland, predominantly in Munster^[2] It was introduced by John Daly & Co, a mineral water bottler in Cork City.^[3] The brand is owned by Coca-Cola Bottlers Ireland, a subsidiary of Coca-Cola Hellenic.^[4] Tanora is packaged in 2-litre and 500ml plastic bottles.^[2] It was also available in 330ml cans, but these ceased production in June 2010; 200ml glass bottles (for the licensed trade) have already been withdrawn, both due to lack of demand.^[5]

In 1969, Stephen Barrett described his childhood liking for Tanora, "then, as now, the modish choice among those on the threshold of life".^[6] When Denis Irwin was playing for Manchester United, his mother would send him Tanora and Tayto crisps from Cork.^[7] In the play Disco Pigs, Pig orders "Two Battur burgurs! Two Sauce! Two Chips! Two Peas! Two Tanora!".^[8]

In April 2011, Tanora was reformulated with a new taste including carrot and blackcurrant flavourings,^[9] and new packaging with the subtitle "A Cork legend" was introduced. The new flavour proved unpopular, and a Facebook vote along with taste-tests in Cork retail stores was scheduled to take place during July 2011.^[9] The new flavour was later taken off the market and replaced with the old, it kept the same bottle as the new flavour but had "original formula" on the side so it could be distinguished from the new flavour.

In January 2018, ahead of the Irish government's planned introduction of a "sugar tax" later that year, Tanora was slightly reformulated again, to replace some of its sugar with artificial sweeteners.^[10]

See also

• New Coke

References

1. English, Eoin (1 April 2010). "Tanora lives to fizz another day". Irish Examiner. Retrieved 13 July 2021.
2. "Coca-Cola HBC Ireland and Northern Ireland - English - Tanora". Archived from the original on 21 July 2011. Retrieved 1 April 2010.
3. "Industry in Cork: Mineral waters". The Irish Times. 27 January 1953. p. 10.
4. White, Dan (1 May 1997). "Look out tea: If Warwick White gets his way we'll all be drinking Coke instead of tea or coffee". Business & Finance. The Financial Times Limited. Overall CCBI reckons that it has a 45% share of the total Irish carbonated soft drinks market, up from about 35% in 1986. In addition to Coke and 7-Up it also has the Fanta, also a Coca-Cola brand, franchise in Ireland where it has about 2.5% of the market and its own Tanora brand.
5. English, Eoin (1 April 2010). "Tanora lives to fizz another day". Irish Examiner. p. 1. Retrieved 1 April 2010.
6. Barrett, Stephen (3 September 1969). "Sweets of My Youth". The Irish Times. p. 16.
7. O'Riordan, Sean (9 November 2001). "Down to earth star who never forgot his roots". The Irish News. p. 38.
8. Walsh, Enda (1997). Disco pigs ; and, Sucking Dublin: two plays. Nick Hern Books. p. 12. ISBN 1-85459-398-6.
9. "Shoppers to vote on drink with proud rebel history". 28 June 2011.
10. "What is Tanora? (And when will the bottlers "Estd. 1779" #TanoraGate be moved to a better location?)". 19 August 2021.