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Pibb Xtra
Nutritional value per 12 fl oz (355 ml)
Energy	140 kcal (590 kJ)
Carbohydrates	38
Sugars	40
Dietary fiber	0
Fat	0
Saturated	0
Trans	0
Protein	0
Vitamins
Vitamins and minerals
Vitamins	Quantity %DV†
Vitamin A equiv.	0% 0 μg
Vitamin C	0% 0 mg
Minerals	Quantity %DV†
Calcium	0% 0 mg
Iron	0% 0 mg
Potassium	0% 0 mg
Sodium	2% 40 mg
Other constituents	Quantity
Cholesterol	0
	†Percentages estimated using US recommendations for adults, except for potassium, which is estimated based on expert recommendation from the National Academies.

Pibb Xtra
Type	Soft drink
Manufacturer	The Coca-Cola Company
Country of origin	United States
Introduced	June 28, 1972 (as Peppo); June 26, 1974 (as Mr. Pibb); June 27, 2001 (as Pibb Xtra)
Discontinued	June 25, 1974 (as Peppo); June 26, 2001 (as Mr. Pibb)
Color	Caramel
Flavor	"Spicy cherry"
Variants	Pibb Xtra; Pibb Zero; Pibb Xtra/Zero Cherry; Pibb Xtra/Zero Cherry-Vanilla
Related products	Dr Pepper; Dr. Wells; Dr Thunder

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a type of pepper soda^[2] with several variants.

As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.^{[citation needed]}

History

First introduced as "Peppo" to compete against Dr Pepper,^[3] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.^[4] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas^[5] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.^[6] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.^[7]

In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.^[8] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".^[1]^[9]^[10]

Variations

Standard flavors

Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation.

Pibb Zero replaced Diet Mr. PiBB.

Coca-Cola Freestyle flavors

Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.^[11] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.

Ingredients

Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.

References

^ ^a ^b "Pibb Xtra". Pibb Xtra. Retrieved April 8, 2019.
^ Helena Nichols. "14 Facts About Dr. Pepper That Are Pretty Fascinating". The Daily Meal.
^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
^ Soda Pop of the Week: Peppo, archived from the original on March 3, 2014, retrieved April 18, 2011
^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb, Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27, 2001): 109
^ Dr Pepper Museum – History of Dr Pepper
^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
^ "Dr Pepper Versus Pibb Xtra". HowStuffCompares. Retrieved November 18, 2019.
^ Ruggiero, Lorretta (January 17, 2019). "Is Dr Pepper the Soft Drink of Texas?". Houston Press. Retrieved April 8, 2019.
^ "Restaurant review: Welcome to Suntree, Charlie Graingers". Florida Today. Retrieved April 8, 2019.
^ "Pibb Xtra – Freestyle Nutrition Facts | Product Facts". www.coca-colaproductfacts.com. Retrieved April 8, 2019.
^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. Retrieved December 5, 2024.