Beverage Partners Worldwide was a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland.[1] The venture was originally started in 1991 but was dissolved in 1994 due to organizational and distribution disputes.[2] It was resurrected in 2001 before dissolving permanently in 2018.[2][3] Their main products were Nescafé and Nestea.[4][2]
History
Coca-Cola Nestlé Refreshments Company S.A. was a 50:50 subsidiary between The Coca-Cola Company and Nestlé, initially established in 1991.[2] In 1994, "disputes arose over distributors and distribution channels, top management compensation policies, a shift in focus from Nescafe to Nestea, etc." and the joint venture was temporarily slashed until it re-launched in 2001 as Beverage Partners Worldwide (BPW).[5][2] In November 2006, BPW dropped the Nescafé brand and Nestlé reacquired it independently.[6] In 2006, a new product, Enviga was launched. It claimed to "[boost] the body's metabolism and [help] to burn calories", a claim that concerned health advocates.[7] The Center for Science in the Public Interest sued BPW in 2007 due to these claims and BPW was required to remove any references to weight loss benefits and calorie burning.[8]
In 2010, Nestea debuted in India but was pulled in 2012 due to low interest.[9][10] At this point, Nestea was only available in the United States, Europe, Canada, Taiwan, and Hong Kong.[1] The same year, US distribution was delegated to Nestlé; Coca-Cola continued distributing abroad.[11] Nestlé also retained the right to manufacture, distribute, and market Nestea as a powder and in vending machines, and Coca-Cola had control of Nestea in glass and PET bottles and cartons.[10]
By 2017, Nestea was in 48 countries.[12] In March of that year, Nestlé and Coca-Cola agreed to dissolve the BPW venture effective on January 1, 2018, in part because Nestlé wanted to expand Nestea on its own.[4] In this agreement, Nestlé gave Coca-Cola the license to manufacture and distribute Nestea in Canada, Spain, Portugal, Andorra, Romania, Hungary, and Bulgaria.[4]
Controversy
Russia's invasion of Ukraine in 2022, continues its operations in Russia, maintaining cooperation with local dealers.[13]
1 Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
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