Bodyarmor SuperDrink

Bodyarmor SuperDrink

Industry	Beverage manufacturing
Founded	2011; 13 years ago (2011)
Founders	Lance Collins and Mike Repole
Headquarters	Queens, New York City , U.S.
Key people	Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson
Parent	The Coca-Cola Company
Website	Official website

Bodyarmor SuperDrink (Fruit Punch)

Bodyarmor SuperDrink (stylized as BODYARMOR) is an American brand of sports drink owned by The Coca-Cola Company.^[1] Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".

Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position Bodyarmor as a premium sports beverage above its own Powerade brand.^[2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.^[3]

Flavors and variations

Bodyarmor variations are listed below:

Sports Drink

• Blackout Berry
• Blue Raspberry
• Cherry Lime
• Fruit Punch
• Orange Mango
• Pineapple Coconut
• Strawberry Banana
• Strawberry Grape
• Tropical Passionfruit
• Tropical Punch

Zero Sugar

• Cherry Lime
• Fruit Punch
• Lemon Lime
• Orange

Lyte

• Blueberry Pomegranate
• Dragonfruit Berry
• Kiwi Strawberry
• Orange Clementine
• Peach Mango
• Strawberry Banana Lyte
• Tropical Coconut

Flash I.V.

• Cucumber Lime
• Fruit Punch
• Grape Strawberry
• Orange Mango
• Strawberry Kiwi
• Tropical Punch

Flash I.V. Sticks Hydration Booster

• Cucumber Lime
• Grape
• Lemon Lime
• Strawberry Kiwi
• Tropical Punch

Flash I.V. Sticks Hydration Booster + Caffeine

• Blue Raspberry
• Dragonfruit Berry

SportWater

• Alkaline Water With Electrolytes

Discontinued

• Berry Lemonade
• Cherry Citrus
• Gold Berry
• Grape
• Kiwi Apple
• Knockout Punch
• Lemon Lime
• Lemonade
• Mixed Berry
• Octagon Orange
• Pomegranate Acai Green Tea
• Raspberry Blueberry Goji
• Tropical Mandarin
• Watermelon Strawberry
• Berry Punch Lyte
• Cherry Berry Lyte
• Coconut Lyte
• Orange Citrus Lyte
• Strawberry Lemonade Lyte
• Watermelon Lyte
• Berry Blitz Edge
• Blue Raspberry Edge
• Grape Edge
• Orange Frenzy Edge
• Power Punch Edge
• Strawberry Edge
• Strawberry Slam Edge
• Tropical Chaos Edge
• Tropical Punch Edge
• Watermelon Wave Edge

Product ingredients

General ingredients for the beverage include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12), and natural flavors.^{[citation needed]}

Partnerships

Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck,^[4] Mike Trout,^[5] Rob Gronkowski,^[6] Klay Thompson,^[7] Skylar Diggins,^[8] Sydney Leroux, and Ryan Blaney.^[9]

In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim.^[10]

As part of their deal with Ryan Blaney, Bodyarmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.^[11]

In 2018, Bodyarmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor.^[12]

Later in 2018 with Coca-Cola's minority stake taken in the company, Bodyarmor became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019.

In 2019, Bodyarmor became the official sports drink of Major League Soccer beginning with the 2020 MLS season.^[13]

In 2024, Bodyarmor became the official sports drink of the NHL.^[14]

Legal issues

In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit^[15] against California-based Body Armor Nutrition LLC. The suit claimed that Bodyarmor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.

References

1. "Our Story". Bodyarmor Sports Drink | Superior Hydration. Archived from the original on 2023-02-12. Retrieved 2023-02-12.
2. Schultz, Clark (14 August 2018). "Coca-Cola takes stake in BodyArmor". SeekingAlpha. Retrieved 18 March 2019.
3. "Coca-Cola Acquires Full Ownership of BodyArmor". Cspdailynews.com. 2021-11-01. Archived from the original on 2021-12-03. Retrieved 2021-12-03.
4. Boudway, Ira (September 17, 2013). "Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor - Bloomberg Business". bloomberg.com. Retrieved March 16, 2015.
5. "Angels will quench thirst with bodyarmor in 2015". 2 April 2015. Archived from the original on 28 April 2016. Retrieved 21 April 2016.
6. Madden, Lance (August 14, 2012). "Rob Gronkowski Becomes Endorser, Investor for BodyArmor SuperDrink - Forbes". forbes.com. Archived from the original on June 25, 2015. Retrieved March 16, 2015.
7. Sorkin, Sam (February 19, 2015). "Klay Thompson signs endorsement deal with BodyArmor Sports Drink". goldenstateofmind.com. Archived from the original on April 18, 2018. Retrieved April 17, 2018.
8. Heitner, Darren (October 7, 2014). "WNBA Superstar Skylar Diggins Becomes BODYARMOR Endorser". forbes.com. Archived from the original on January 21, 2015. Retrieved March 16, 2015.
9. Schaelaeckens, Leander (September 23, 2014). "USA's Leroux continues to pursue her dreams despite difficult path". foxsports.com. Archived from the original on March 18, 2015. Retrieved March 16, 2015.
10. Costa, Brian (April 2, 2014). "Mike Trout Spurs Sports-Drink Deal Between Angels, BodyArmor". wsj.com. Archived from the original on April 6, 2015. Retrieved April 10, 2015.
11. "BODYARMOR partners with Penske, builds on Blaney backing". nascar.com. 2 March 2018. Archived from the original on 3 September 2024. Retrieved 3 September 2024.
12. "BodyArmor Heads Into UFC Octagon As 'Official Sports Drink'". BevNet. 17 January 2018. Archived from the original on 11 March 2019. Retrieved 18 March 2019.
13. MLS Communications (September 17, 2019). "BODYARMOR to become official sports drink of Major League Soccer in 2020". mlssoccer.com. Archived from the original on 2019-09-23.
14. "BodyArmor official sports drink of NHL, NHLPA". nhl.com. April 16, 2024. Retrieved September 30, 2024.
15. "Under Armour settles case against Body Armor". www.bizjournals.com. Dec 27, 2013. Archived from the original on 2018-03-22. Retrieved 2019-08-22.