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RimZim is a brand of masala (mixed spice) soda currently owned and marketed by Coca-Cola in India.^[1]^[2] The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.^[3]

References

^ "Bisleri to register Maaza brand in eastern Europe". The Hindu Business Line. 16 September 2008. Retrieved 15 August 2012.
^ "Southside story". The Hindu Business Line. 21 February 2002. Retrieved 15 August 2012.
^ "Coca-Cola to relaunch RimZim of '80s". The Times of India. 15 August 2012. Retrieved 15 August 2012.

[thbl08-1] "Bisleri to register Maaza brand in eastern Europe". The Hindu Business Line. 16 September 2008. Retrieved 15 August 2012.

[thbl02-2] "Southside story". The Hindu Business Line. 21 February 2002. Retrieved 15 August 2012.

[toi12-3] "Coca-Cola to relaunch RimZim of '80s". The Times of India. 15 August 2012. Retrieved 15 August 2012.

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