The service was launched in June 2017. Within four days of its launch, the app had obtained 1.1 million downloads.[4] By November it was about seven million.[5] By August 2019, Sun TV Network had planned to invest ₹150 crore in the platform over 18 months.[6][7] By February 2020, the platform's subscriber base grew to about 15 million users and started making a profit.[7] By the end of 2019, its subscriber base grew to 20 million.[8] It currently has more than 4000 Movies and 30 Live TV Channels.
Despite having a large subscriber base and being one of the largest OTTs in India, the platform is supposedly earning most of its revenue on the contractual basis of content sharing with partnership of network companies and not from the actual subscription from the subscribers as most of them refrain to subscribe and access only the free content. The parent company, Sun Group, is planning to invest more into the service by producing original in-house movies and series.
Content
At the time of launch the platform had over 4000 movies, allowed live streaming of over 40 television channels and catch-up TV in four languages.[9][4] Content available apart from TV and movies are news, comedy clips, originals and music.[10] As of February 2020, it had more than 410 shows and more than 4100 movies.[11]
There are three subscription plans offered for its users on monthly, quarterly and annual basis.[12][13]
