Sun NXT

Sun NXT
Screenshot
Type of site
OTT Platform
Streaming Media
Video On Demand
Available in
Headquarters
Chennai, Tamil Nadu, India
Area served
  • India
  • Bangladesh
  • United States
  • Canada
  • Europe
  • Singapore
  • Malaysia
  • Sri Lanka
  • South Africa
  • Australia
  • New Zealand
  • Middle East
  • Thailand
OwnerSun TV Network
IndustryEntertainment, mass media
ParentSun Group
URLwww.sunnxt.com
CommercialYes
RegistrationRequired
Users20 Million+
LaunchedJune 2017; 7 years ago (2017-06)
Current statusActive
[1][2]

Sun NXT is an Indian over-the-top streaming service run by Sun TV Network. It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Hindi. Sun NXT app is available for Android and iOS devices, Smart TVs and other devices.

History

The service was launched in June 2017. Within four days of its launch, the app had obtained 1.1 million downloads.[3] By November it was about seven million.[4] By August 2019, Sun TV Network had planned to invest ₹150 crore in the platform over 18 months.[5][6] By February 2020, the platform's subscriber base grew to about 15 million users and started making a profit.[6] By the end of 2019, its subscriber base grew to 20 million.[7] It currently has more than 4000 Movies and 30 Live TV Channels.

Despite having a large subscriber base and being one of the largest OTTs in India, the platform is supposedly earning most of its revenue on the contractual basis of content sharing with partnership of network companies and not from the actual subscription from the subscribers as most of them refrain to subscribe and access only the free content. The parent company, Sun Group, is planning to invest more into the service by producing original in-house movies and series.

Content

At the time of launch the platform had over 4000 movies, allowed live streaming of over 40 television channels and catch-up TV in four languages.[8][3] Content available apart from TV and movies are news, comedy clips, originals and music.[9] As of February 2020, it had more than 410 shows and more than 4100 movies.[10]

There are three subscription plans offered for its users on monthly, quarterly and annual basis.[11][12]

See also

References

  1. ^ "All TV Channels | KTV Channel Online | Live All TV Channels Online". www.sunnxt.com. Archived from the original on 3 November 2020. Retrieved 9 March 2020.
  2. ^ "Sun TV Network's OTT platform Sun NXT turns profitable, subs base grows to 15 mn". TelevisionPost. 17 February 2020. Retrieved 9 March 2020.[permanent dead link]
  3. ^ a b PTI (16 June 2017). "Sun TV Networks launches multilingual digital platform". @businessline. Archived from the original on 8 April 2023. Retrieved 9 March 2020.
  4. ^ "From VOOT to Viu, Sun NXT to Hoichoi, OTT platforms are offering a bounty of regional content". Firstpost. 1 November 2017. Archived from the original on 9 November 2020. Retrieved 9 March 2020.
  5. ^ Babu, Gireesh (11 August 2019). "Sun TV Network plans to invest Rs 150 crore into OTT content platform". Business Standard India. Archived from the original on 5 December 2019. Retrieved 9 March 2020.
  6. ^ a b "Sun TV Network's Dream Tv le, DTH, TRAI". Retrieved 9 March 2020.[permanent dead link]
  7. ^ Babu, Gireesh (20 November 2019). "Sun TV expects OTT 20 million subscribers by year end as ad revenue dips". Business Standard India. Archived from the original on 3 March 2020. Retrieved 9 March 2020.
  8. ^ Narasimhan, T. E. (16 June 2017). "Sun TV's digital platform Sun NXT can be viewed across screen formats". Business Standard India. Archived from the original on 6 September 2019. Retrieved 9 March 2020.
  9. ^ "Sun TV Network launches digital content platform, Sun NXT - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Archived from the original on 3 November 2020. Retrieved 9 March 2020.
  10. ^ "Netflix is losing to homegrown OTT players in India — as the country remains addicted to soaps and movies". Business Insider. Archived from the original on 13 February 2020. Retrieved 9 March 2020.
  11. ^ "Sun TV launches subscription VoD service Sun NXT". MediaNama. 13 June 2017. Archived from the original on 15 August 2020. Retrieved 9 March 2020.
  12. ^ "SUN NXT - FREQUENTLY ASKED QUESTIONS". www.sunnxt.com. Archived from the original on 10 September 2019. Retrieved 9 March 2020.

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