Triller TV (stylized as TrillerTV, formerly known as FITE, and currently marketed as TrillerTV powered by FITE) is a Bulgarian-based[2] American digital video streaming service.
On February 9, 2016, Flipps Media launched FITE (also known as FITE TV[11]), a dedicated combat sports-oriented streaming platform.[4]
In April 2019, FITE officially provided international streaming for the professional wrestling company All Elite Wrestling (AEW), including its weekly televised shows and pay-per-view events.[citation needed] By September of that year, AEW announced a new subscription package on FITE called "AEW Plus" for viewers outside the U.S. that allows them access to AEW's library for $5USD a month.[8]
In April 2020, a new monthly subscription option called FITE+ was launched, including access to live pay-per-view events and back catalogues of various combat sports promotions.[12]
On April 14, 2021, Triller, Inc acquired the service for an undisclosed amount, ahead of the first Triller Fight Club event, featuring the Jake Paul vs. Ben Askren boxing match.[15]
In 2021, FITE began streaming professional grappling events after Third Coast Grappling moved to the platform from FloGrappling.[16] In January 2023, it was announced that the North American-based professional grappling promotion Fight 2 Win was leaving FloGrappling and had signed an exclusive two-year deal with FITE.[17]
In 2022, FITE aired the pandemic-delayed 2021 Rugby League World Cup tournaments in several territories including Germany, Italy, Spain and the Americas, with most men's tournament matches available on a pay-per-view basis and all other games airing on FITE+.[18][19]
In February 2023, FITE announced that all Bare Knuckle Fighting Championship (BKFC) events would be included with FITE+.[20] Previous BKFC events had been offered as standalone pay-per-view events on the service. A majority stake in the promotion was acquired by Triller the previous year.[21]
On May 2, 2023, FITE announced a new partnership with Major League Wrestling (MLW) to air live events through FITE+, with its first event being MLW Never Say Never on July 8 of that year.[22]
In December 2023, FITE was rebranded as Triller TV (stylized as TrillerTV and marketed as TrillerTV powered by FITE) to closer align the service with its parent company.[5][24]
In May 2024, Eric Winter (former Rivals.com CEO and former Senior Vice President & General Manager at UFC FIGHT PASS), was named President & Chief Operating Officer, prior to its parent company, Triller Group Inc, going public on NASDAQ (ILLR).