Cinemax, also known as Max, is an American pay television network owned by Home Box Office, Inc., a subsidiary of Warner Bros. Discovery. Launched on August 1, 1980, as a "maxi-pay" service to complement the offerings of its parent network, Home Box Office (HBO), Cinemax initially focused on recent and classic films. Today, its programming primarily includes recent and classic theatrically released films, original action series, documentaries, and special behind-the-scenes features.
It operates eight 24-hour linear channels and offers a traditional subscription video-on-demand service called Cinemax On Demand. Cinemax previously provided a TV Everywhere streaming platform, Cinemax Go, which is no longer available. However, its linear channels are accessible through multichannel video programming distributors such as Apple TV, Amazon Video, and Roku.[1][2]
History
Home Box Office, Inc., owned by Time Inc.'s Time-Life Broadcasting unit, launched a movie-centered pay service called Take 2 on April 1, 1979, as a companion to HBO. However, Take 2 struggled with subscriber growth and was discontinued in February 1981.[3] HBO then announced the launch of Cinemax, a "maxi-pay" channel designed to complement HBO and compete with other movie channels.[4] Cinemax debuted on August 1, 1980, focusing on theatrical films with no commercials or edits for content.[5]
Cinemax initially aired on 56 cable systems in the Eastern and Central time zones, with a West Coast feed launching on September 1, 1980.[6][7] The channel transitioned to a 24-hour schedule on January 1, 1981.[8][9][10] Cinemax offered uncut films and was marketed as a premium addition to HBO, often bundled with HBO for a discount.
In October 1983, Cinemax faced a trademark infringement lawsuit from Tulsa 23 Limited Partnership over its promotional slogan, "We Are Your Movie Star."[11] The court ruled in favor of Tulsa 23, and Cinemax was ordered to discontinue the slogan.[12][13]
As competition increased, Cinemax adjusted its programming strategy by including more adult-oriented films and launching the "Friday After Dark" late-night block in 1984. The channel also introduced original music programming and series, including Second City Television and The Max Headroom Show.[14] In February 1988, the network premiere of Lethal Weapon became one of Cinemax's highest-rated broadcasts.[15]
On March 4, 1989, Warner Communications announced its intent to merge with HBO's parent company, Time Inc., for $14.9 billion. Despite legal challenges from Paramount Communications, the merger was completed on January 10, 1990, creating Time Warner (later WarnerMedia, now Warner Bros. Discovery), which remains the parent company of Cinemax and HBO.[16][17]. This was significant because it gave both networks, but especially Cinemax, access to Warner Bros.' major library, and gave them unlimited resources with the studio as well as with Time Warner. And WB would become a majority studio in the network's film catalog, with Cinemax, for instance, airing GoodFellas in its exclusive premiere in 1991.
In August 1991, Cinemax, along with HBO, was among the first American pay TV services to introduce multiplexed channels. Starting in 1992, Cinemax reintroduced television series development with adult-oriented scripted series, such as Erotic Confessions, Hot Line, Passion Cove, Lingerie, and Co-Ed Confidential.
Cinemax was the exclusive premiere network of several blockbuster movies, such as GoodFellas in 1991, Juice in 1993, Any Given Sunday, The Matrix in 2000, and X-Men in 2002. From 1992 to 1997, Cinemax featured daily movie showcases centered on specific genres, identified by pictograms.[18][19] This practice ended in September 1997, with Cinemax adopting a simplified branding strategy that included "Max Hits at 8" and "Max Prime at 10."[20]
On March 1, 1994, Cinemax, HBO, Showtime, and The Movie Channel introduced a content advisory system to inform viewers about program content.[21] A revised system with content codes was implemented on June 10, 1994.[22]
In 1998, Cinemax began offering "sneak preview" blocks for its multiplex channels, ActionMax and ThrillerMax. Classic films, once a staple of the Cinemax schedule, were increasingly featured on multiplex channels like 5StarMax. By the mid-2000s, the main channel's programming focused on films from the 1990s to the present.
In 2001, Cinemax began premiering select blockbuster and lesser-known films before their HBO airings.[citation needed][23] In February 2011, Cinemax shifted its focus to original programming, launching action-themed series to compete with other premium and streaming services, and to rebrand its image from being primarily known for softcore pornographic content.[citation needed][24]
Following AT&T's acquisition of Time Warner in 2018, Cinemax's focus shifted significantly. Adult programming on Cinemax and HBO's multiplexes, as well as on-demand services, nearly disappeared due to increased availability of such content online and competition from other providers.[25]
In January 2020, WarnerMedia announced that with the upcoming launch of HBO Max, Cinemax would cease commissioning original programming but would continue as a movie-focused service through existing distributors. Cinemax's original programming, although available internationally, was not included in HBO Max.[26] Len Amato, the executive overseeing Cinemax and HBO's film and miniseries division, left WarnerMedia on August 14, 2020, marking the end of Cinemax's original programming efforts.[27]
On May 17, 2021, AT&T and Discovery, Inc. announced a Reverse Morris Trust agreement, wherein WarnerMedia would spin-off from AT&T and merge with Discovery for $43 billion. This merger, completed in spring 2022, resulted in the formation of Warner Bros. Discovery, led by David Zaslav.[28][29][30][31] On May 23, 2023, the merged company's streaming service was rebranded as Max.
Channels
On May 8, 1991, Home Box Office Inc. announced plans to launch multiplexed companion channels for HBO and Cinemax, offering additional programming options at no extra charge. The test launch on August 1, 1991, introduced Cinemax 2, HBO2, and HBO3 (now HBO Signature) to select TeleCable customers, providing distinct programming from their parent channels.[32][33][34][35][36][37] John K. Billock, HBO's EVP of marketing, cited subscriber dissatisfaction with program scheduling as a reason for the multiplex expansion. A November 1991 ACNielsen survey showed positive impacts from the multiplex channels, including reduced negative opinions on pricing and improved overall usage.[38][39]
In February 1996, Home Box Office announced plans to expand to twelve channels, including two additional Cinemax channels and a fourth HBO channel, projected for a Spring 1997 launch.[40] The Cinemax multiplex expanded on December 1, 1996, with the launch of Cinemax 3, and the introduction of Mountain Time Zone feeds.[41]
The Cinemax multiplex was marketed as "MultiChannel Cinemax" in September 1994, rebranded to "MultiMax" in April 1998, and later applied to the expanded four-channel package.[42] This included MoreMax (formerly Cinemax 2), ActionMax (formerly Cinemax 3), and the new ThrillerMax channel.[43]
On May 17, 2001, four additional themed channels were launched: OuterMax, WMax (later MovieMax), @Max (later Max Latino), and 5StarMax.[44][45] Max Latino was rebranded as Cinemáx on April 1, 2015, mirroring the flagship Cinemax schedule with Spanish-language dubs. MovieMax started as a family-oriented channel and now focuses on recent and classic movies.[46][47]
List of channels
"ActionMax" redirects here. For the 1980s video game system, see Action Max.
For the UK channel formerly known as ActionMax, see Movies4Men 2.
"MovieMax" redirects here. For the Canadian premium movie service formerly known as MovieMax!, see Encore Avenue.
"5StarMax" redirects here. Not to be confused with 5Star.
Cinemax offers up to eight 24-hour multiplex channels, available in both standard and high definition, with regional feeds based on time zones.[48] These channels include a subscription video-on-demand service, Cinemax on Demand. Maintenance periods, ranging from 30 minutes to two hours, occur monthly during early morning hours before the 6:00 a.m. ET/PT start of the broadcast day.
Cinemax transmits its channels on both Eastern and Pacific Time Zone schedules. The time zone-based feeds are usually packaged together, resulting in a maximum three-hour difference in local airtimes between geographic locations. The opposite-region feed serves as a timeshift channel, allowing viewers to watch programs up to three hours later or four hours earlier than their local airtime. While most providers offer only the East and West Coast feeds of the main Cinemax channel, timeshifted feeds for other multiplex channels are available on platforms like DirecTV, YouTube TV, and Hulu live TV.
Channel
Description and programming
Cinemax
The main "flagship" feed; Cinemax features blockbuster movies, first-run films, movie favorites and limited original programming. The channel commonly premieres new movies – debuting on the channel within a lag of between eight months to one year on average from their initial theatrical release – on Saturday nights at 10:00 p.m. Eastern Time as part of "See It Saturday", and broadcasts a featured movie Sunday through Thursdays at 10:00 p.m. Eastern Time. Cinemax also runs original action series on Friday evenings at 10:00 p.m. Eastern Time.
MoreMax
Launched in 1991, MoreMax is a secondary channel with similar program content as Cinemax on a separate schedule; it also carries foreign, independent and arthouse films. The service broadcasts a featured movie every night at 9:00 p.m. Eastern Time. MoreMax was originally named "Cinemax 2" until 1998. It originally used slightly different bumpers to distinguish itself from the original Cinemax, but by 1993, it had instead begun using a barebones "program grid" structure similar to the Prevue Channel (also used by Cinemax 3, as well as by sister networks HBO2 and HBO3). With the rebrand to MoreMax, it gained a full on-air look once more. This channel serves as a repeat of all the programs, so that people who missed premieres can get a second chance to watch it on here, 24 hours later.
ActionMax
Launched in 1998, ActionMax broadcasts action movies including blockbusters, westerns, war pictures, martial arts, horror and adventure films; the channel has a prime time film block, "Heroes at 8", which carries a featured action movie at 8:00 p.m. Eastern Time nightly. ActionMax replaced "Cinemax 3", which existed from 1995 to 1997.
ThrillerMax
Launched in 1998, ThrillerMax runs mystery, suspense, horror and thriller movies; the channel runs a prime time film block, "When the Clock Strikes 10", showing a different featured mystery, suspense or thriller at 10:00 p.m. Eastern Time seven nights a week.
5StarMax
Launched on May 17, 2001,[44] 5StarMax showcases modern classics, featuring award-winning films and timeless movie classics. The channel broadcasts a featured classic every night at 9:00 p.m. Eastern Time. It is the only Cinemax channel that did not air Max After Dark content.
MovieMax
MovieMax broadcasts films aimed at young adults between the ages of 18 and 34 years old (the format of the pre-relaunch @Max); it was previously formatted as a family-oriented service from June 2013 to January 2015. The channel originally launched on May 17, 2001, as WMax,[44] which was targeted at a female audience, and featured dramas, mysteries and classic romance films.
OuterMax
Launched on May 17, 2001,[44] OuterMax runs science fiction, horror and fantasy films; the channel has a late-night film block, "Graveyard Shift", carrying a featured sci-fi or horror movie every night at midnight Eastern Time.
Cinemáx is a Spanish simulcast of Cinemax (similar to HBO Latino, although without any programming differences), broadcasting Spanish-dubbed Hollywood films and original series; all of Cinemax's other multiplex channels otherwise do carry Spanish film audio on the second audio program.[49] The channel originally launched on May 17, 2001, as @Max,[44] targeted at young adults between the ages of 18 and 34 with programming focused on contemporary films, and movies with an exemplified attitude and unique ideas; under its current format, the channel was known as MaxLatino from June 1, 2013, to April 1, 2015, when it adopted its parent network's branding (with the "a" utilizing an acute diacritic accent for pronunciation disambiguity).
Other services
Cinemax HD
Cinemax HD broadcasts in 1080i resolution with Dolby Digital 5.1 sound. Cinemax provides high definition simulcast feeds for its main channel and all seven multiplex channels. Initially, from the 2008 rollout of HD simulcasts for the multiplex feeds, most pay television providers only offered the main Cinemax channel in HD, with HD availability for multiplex channels varying by market. As of 2020, most providers offer all eight Cinemax multiplex channels in HD, either on a dedicated HD channel tier or as hybrid SD/HD feeds. The flagship network switched to exclusive high definition programming on September 1, 2008.[50]
Cinemax On Demand
Cinemax On Demand is the network's companion subscription video-on-demand (SVOD) service, available at no extra charge to subscribers of the linear television service. Launched in 2002,[51] it offers VOD content through select virtual MVPD services such as DirecTV Stream and Hulu, as well as on Cinemax's dedicated OTT video channels via Apple TV Channels, Amazon Video Channels, and The Roku Channel.[52]
Cinemax Go
Cinemax Go (formerly MAX Go) was a TV Everywherestreaming service for Cinemax subscribers, available as a desktop website and through apps for Apple and Google Play devices, as well as most digital media players and game consoles. Launched on September 13, 2010, it mirrored the content of Cinemax On Demand,[53][54] excluding live simulcasts of the linear channels. New episodes of the network's original programming were available at the same time as their wireline release.
The service was available to subscribers of AT&T U-verse,[55] Cox Communications,[56] DirecTV,[57]Dish Network,[58]Suddenlink Communications,[59] and Charter Communications.[60] The MAX Go app was discontinued on April 30, 2020, and the desktop website, renamed Cinemax Go, continued until July 31, 2022.[61] The service was phased out as Warner Bros. Discovery consolidated its streaming efforts under HBO Max, rebranded as Max on May 23, 2023.[62][63]
Programming
Cinemax schedules movies for 20-24 hours daily on its main channel and 24 hours on its multiplex channels. Since June 2000, new theatrical and original movies have premiered every Sunday at 8:00 p.m. ET/PT. First-run films typically debut 10 months to a year after their theatrical release and within six months of DVD or VOD release.[64][65][66]
On August 12, 2011, [citation needed] Cinemax expanded into original programming with the U.S. premiere of the British action series Strike Back. The series, which had originally aired in the UK, was produced in partnership with HBO [citation needed]. Cinemax's second original series, Hunted, premiered on October 19, 2012, in collaboration with BBC One.[67] This was followed by Banshee in 2013,[68] and in 2014, Sandbox and The Knick.[69][70]
In 2020, Cinemax announced it would stop commissioning original programming to focus on HBO Max.[26] The martial arts drama Warrior was the last original series on Cinemax, with its third season moving to HBO Max in April 2021.[71][72]
Max After Dark
Cinemax's late-night block, Max After Dark, featured softcore pornographic films and original series with TV-MA or R ratings, primarily for strong sexual content and nudity. This block, which began on May 4, 1984, as "Cinemax Friday After Dark", expanded to seven nights a week by the late 1990s.[18] Programs included Lingerie, Life on Top, Femme Fatales, and Topless Prophet.[73] The block was known for its lenient scheduling around mainstream films and series and was often humorously referred to as "Skinemax".[74]
The adult content was not limited to the main Cinemax channel but also aired on multiplex channels like MoreMax, ActionMax, ThrillerMax, and OuterMax. However, channels like MovieMax and 5StarMax avoided adult programming. The block's presence, alongside other HBO channels, was partly due to the FCC's content regulations not applying to cable networks.
By 2013, Cinemax began reducing Max After Dark content to focus more on original programming, as internet porn's prevalence made the block's content seem relatively tame compared to HBO's original series.[24][75][76][77][78][79]
International distribution
Latin America
A Latin American version of Cinemax was launched on September 5, 1993, airing movies old and new, as well as television series and miniseries. Starting June 1, 2010, it became an ad-supported basic cable channel in the region. Original series would air on HBO's premium suite in Latin America.
Cinemax began broadcasting in 1996, featuring action, comedy, science fiction, and western movies. The channel was known as Max from 2009 to 2012.
Central Europe
Launched in February 2005, Cinemax focused on festival, indie, European, and classic films. Cinemax and Cinemax 2 are available in Bulgaria, the Czech Republic, Hungary, Poland, Romania, and Slovakia, and expanded to certain Balkan countries in 2009. Initially a timeshift channel, Cinemax 2 started airing a distinct schedule from 2016.
^"HBO adds a new service". Broadcasting. Broadcasting Publications, Inc. June 28, 1976. p. 56. "HBO adds a new service". Broadcasting. Broadcasting Publications, Inc. June 28, 1976. p. 56.
^"Monitor: Paying the next pay way". Broadcasting. Broadcasting Publications, Inc. August 18, 1980. p. 61.
^"Monitor: Maximizing Cinemax". Broadcasting. Broadcasting Publications Inc. September 1, 1980. p. 42.
^"In Brief". Broadcasting. Broadcasting Publications Inc. November 12, 1979. p. 32.
^"Showtime expands to 24 hours". Broadcasting. Broadcasting Publications Inc. June 8, 1981. p. 64. "Showtime expands to 24 hours". Broadcasting. Broadcasting Publications Inc. June 8, 1981. p. 68.
^Rich Brown (February 5, 1996). "HBO divides to conquer". Broadcasting & Cable. Cahners Business Information. p. 49. Rich Brown (February 5, 1996). "HBO divides to conquer". Broadcasting & Cable. Cahners Business Information. p. 50.
^"Pay services add value with multiplexing". Broadcasting & Cable. Cahners Business Information. September 30, 1996. p. 70.
^Karen Anderson Prikios (March 19, 2001). "HBO: Digital to the Max". Broadcasting & Cable. Cahners Business Information. Archived from the original on May 11, 2011. Retrieved February 25, 2011.
^John M. Higgins (April 13, 1998). "HBO sets new digital networks". Broadcasting & Cable. Cahners Business Information. p. 12. (subscription required)
^"Cinemax GO - Sunset Notice". National Cable Television Cooperative. April 28, 2022. Archived from the original on August 12, 2022. Retrieved May 5, 2022.
^Jack Egan (August 24, 2003). "Hooray for Hollywood". Variety. Reed Business Information. Archived from the original on July 18, 2020. Retrieved July 17, 2020.
^Rich Brown (August 8, 1994). "HBO trumpets Saturday night at the movies". Broadcasting & Cable. Cahners Business Information. p. 24.
1 Indicates the channel is still in existence, but currently operates as a basic cable channel. 2 Star Channel was part of Warner Communications' QUBE interactive cable service, and was the precursor to present-day The Movie Channel.
Indian environmentalist (born 1962) This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous.Find sources: Balbir Singh Seechewal – news · newspapers · books · scholar · JSTOR (March 2010) (Learn how and when to remov...
Spanish footballer (born 1996) For more people with the same nickname, see Rodri (disambiguation) and Rodrigo (disambiguation). In this Spanish name, the first or paternal surname is Hernández and the second or maternal family name is Cascante. Rodri Rodri playing for Spain in 2019Personal informationFull name Rodrigo Hernández CascanteDate of birth (1996-06-22) 22 June 1996 (age 27)Place of birth Madrid, SpainHeight 1.90 m (6 ft 3 in)[1]Position(s) Defen...
Australian television news program Keneally and CameronCameron (left) and Keneally during first episode of the programGenreNews, Current Affairs, CommentaryPresented byKristina KeneallyRoss CameronCountry of originAustraliaOriginal languageEnglishProductionRunning time2 hoursOriginal releaseNetworkSky News AustraliaRelease19 September 2014 (2014-09-19) –27 March 2015 (2015-03-27)[1]Related The Contrarians The Friday Show Keneally and Cameron was an Australian televisi...
Thai rapper (born 1997) LisaLisa in June 2023BornPranpriya Manobal (1997-03-27) March 27, 1997 (age 26)Buriram, ThailandOccupationsRappersingerdancerMusical careerOriginSouth KoreaGenresK-popdance-pophip hopInstrument(s)VocalsYears active2016–presentLabelsYGInterscope[1]Member ofBlackpinkYG Family Musical artistSignature Lalisa Manobal (also spelled Manoban;[a] born Pranpriya Manobal;[b][4] March 27, 1997), known mononymously as Lisa,[c] is a Tha...
Removal of male sex organs Emasculate redirects here. For the song by Dorian Electra, see Emasculate (song). A painting of Zeus emasculating Cronus, c. 1501 Emasculation is the removal of both the penis and the scrotum (including the testicles), the external male sex organs. It differs from castration, which is the removal of the testicles only, although the terms are sometimes used interchangeably.[1] The potential medical consequences of emasculation are more extensive than th...
American attorney and author (1931–2012) Not to be confused with Charles Coulson. Chuck ColsonDirector of the Office of Public LiaisonIn officeJuly 9, 1970 – March 10, 1973PresidentRichard NixonPreceded byPosition establishedSucceeded byWilliam BaroodyWhite House CounselIn officeNovember 6, 1969 – July 9, 1970PresidentRichard NixonPreceded byJohn EhrlichmanSucceeded byJohn Dean Personal detailsBornCharles Wendell Colson(1931-10-16)October 16, 1931Boston, Massachusetts,...
American actor Myles FrostFrost in 2022Born (1999-07-21) July 21, 1999 (age 24)Silver Spring, Maryland, U.S.EducationBelmont UniversityBowie State University Myles Frost (born July 21, 1999) is an American actor, dancer, and singer.[1] He won the 2022 Tony Award for Best Actor in a Musical for his portrayal of Michael Jackson in the Broadway theatre production of MJ the Musical and received a Grammy Award nomination for the cast recording.[1] Life and career Frost was bor...
Artikel ini sebatang kara, artinya tidak ada artikel lain yang memiliki pranala balik ke halaman ini.Bantulah menambah pranala ke artikel ini dari artikel yang berhubungan atau coba peralatan pencari pranala.Tag ini diberikan pada Desember 2022. Artikel atau sebagian dari artikel ini mungkin diterjemahkan dari Argos (sistem satelit) di en.wikipedia.org. Isinya masih belum akurat, karena bagian yang diterjemahkan masih perlu diperhalus dan disempurnakan. Jika Anda menguasai bahasa aslinya, har...
Obverse of the Jamestown 400th Anniversary gold five dollar coin Jamestown 2007 is the name of the organization which planned the events commemorating the 400th anniversary (quadricentennial) of the founding of Jamestown, Virginia in 1607, the first permanent English-speaking settlement in what is now the United States of America. America's 400th Anniversary was an 18-month-long commemoration including 10 Signature Events, hundreds of community programs and dozens of partner and programs and ...
2012 soundtrack album by various artistsLes Misérables: Highlights from the Motion Picture SoundtrackSoundtrack album by various artistsReleasedDecember 21, 2012 (2012-12-21)GenreFilm soundtrackLength65:20LabelUniversal Republic Professional ratingsReview scoresSourceRatingAllmusic[1]Rolling Stone[2] Les Misérables: Highlights from the Motion Picture Soundtrack is the film soundtrack for the 2012 Universal Pictures film Les Misérables, performed by Hu...
United States historic placeQuincy Mining CompanyHistoric DistrictU.S. National Register of Historic PlacesU.S. National Historic Landmark District The #2 Shafthouse (left) and the Hoist House (right)Show map of MichiganShow map of the United StatesLocationFranklin Township,Houghton County, MichiganNearest cityHancock, MichiganCoordinates47°8′18″N 88°34′11″W / 47.13833°N 88.56972°W / 47.13833; -88.56972Area779 acres (3.15 km2)[2]ArchitectQuincy...
Kepala Badan Pengkajian dan Penerapan TeknologiPetahanaHammam Rizasejak 30 Januari 2019Dibentuk28 Januari 1974Pejabat pertamaBacharuddin Jusuf HabibieSitus webwwwbppt.co.id Kepala Badan Pengkajian dan Penerapan Teknologi (Kepala BPPT) merupakan pimpinan lembaga riset yang berada di bawah koordinasi Menteri Riset dan Teknologi. Jabatan ini dibentuk pada tahun 1974 ketika B. J. Habibie ditunjuk sebagai Kepala BPPT pertama berdasarkan surat keputusan Presiden No. 76/M/1974. Hingga 2006 yang...
هذه المقالة بحاجة لصندوق معلومات. فضلًا ساعد في تحسين هذه المقالة بإضافة صندوق معلومات مخصص إليها. يفتقر محتوى هذه المقالة إلى الاستشهاد بمصادر. فضلاً، ساهم في تطوير هذه المقالة من خلال إضافة مصادر موثوق بها. أي معلومات غير موثقة يمكن التشكيك بها وإزالتها. (ديسمبر 2018) فسيفس...
