D-anime Store

d-anime Store

Type of site	OTT video streaming platform
Available in	Japanese
Area served	Japan
Owner	NTT Docomo (60%) Kadokawa (40%)
Key people	Takaeshi Ochi (President)
Parent	Docomo Anime Store
URL	animestore.docomo.ne.jp
Advertising	Yes
Registration	Required
Users	2.5 million (as of October 2021^[update])[1]
Launched	July 3, 2012; 11 years ago (July 3, 2012) (as Anime Store)
Current status	Active

d-anime Store (dアニメストア), previously known simply as Anime Store (アニメストア), is a Japanese subscription video on demand (SVOD) service majority-owned by NTT Docomo, with Kadokawa. It specializes in anime and was launched in July 2012.

History

On May 16, 2012, NTT Docomo and Kadokawa Shoten announced the establishment of their joint venture, Docomo Anime Store.^[2][3] The company launched its smartphone anime distribution service, Anime Store, on July 3. This service was offered within Docomo's smartphone online store, d-market, and the previous year, Docomo had also started an SVOD service called Video Store which was not limited to anime.^[2][3] At the time of its launch, the service had around 500 releases available, and the monthly subscription fee was 420 yen, exclusively for Docomo users.^[4]

In September 2012, the service reached 100,000 subscribers,^[5] in May 2013, it reached 500,000 subscribers,^[5] and in August of the same year, which marked one year since its launch, it surpassed 1 million subscribers.^[6]

On January 30, 2013, Anime Store was renamed to d-anime Store.

On July 2, 2018, the "d-anime Store for Prime Video" channel was launched as a paid channel for Amazon Prime members. In addition to the Prime membership fee, a monthly fee of 432 yen was charged. The number of releases available on the channel was initially around 1,500, compared to 2,400 or more releases at d-anime Store.^[7]

On March 18, 2020, Docomo announced that it would start distributing a service called Tateyoko Dōga (lit. 'Vertical and Horizontal Videos') from March 21, that allows users to watch two different types of content, such as anime and live-action, simultaneously simply by changing the orientation of their smartphone to portrait or landscape mode. It was said that by being able to see two stories from different perspectives, users could find new interpretations and emotions. The first content offered was a collaboration between Kamikazedouga, an anime production company, and Tokyo Jihen, a Japanese band. In landscape mode, users could watch the music video for Tokyo Jihen's song "Nōdōteki Sanpunkan", and in portrait mode, they could watch an original animation that was synchronized with the music video.^[8]

The d-anime Store Awards were launched in 2019.^{[9][10][11][12]}

See also

• Lemino

References

1. Brzeski, Patrick (2021-10-05). "Amazon Leads Netflix, Disney+ in Japan's Expanding Streaming Market, Study Shows". The Hollywood Reporter. Retrieved 2023-03-18.
2. "NTTドコモと角川書店が月額420円でアニメ見放題サービス「アニメストア」を7月提供開始へ". GIGAZINE (in Japanese). 16 May 2012. Retrieved 2023-04-22.
3. 株式会社インプレス (2012-05-16). "ドコモと角川が新会社、「アニメストア」開設". ケータイ Watch (in Japanese). Retrieved 2023-04-22.
4. "約500作品が見放題！ 国内最大級のアニメ配信スマホサイト"アニメストア"がオープン | スマホゲーム情報ならファミ通App". ファミ通App (in Japanese). Retrieved 2023-04-22.
5. "報道発表資料 : 「dアニメストア」の会員数が50万を突破 | お知らせ | NTTドコモ". www.docomo.ne.jp. Retrieved 2023-04-22.
6. 株式会社インプレス (2013-08-22). "ドコモ、「dアニメストア」の会員数が100万件を突破". AV Watch (in Japanese). Retrieved 2023-04-22.
7. "dアニメストア、Amazon Prime Videoにチャンネル開設 月額432円". ITmedia Mobile (in Japanese). Retrieved 2023-04-22.
8. 株式会社インプレス (2020-03-18). "dアニメストアで「タテヨコ動画」配信、舞台「鬼滅の刃」マルチアングル配信も". ケータイ Watch (in Japanese). Retrieved 2023-04-22.
9. "あなたが選ぶdアニメストアアワード2019｜dアニメストア". dアニメストア | 国内最大級のアニメ見放題サイト | アニメグッズ多数のオンラインショッピングサイト (in Japanese). Retrieved 2022-03-02.
10. "オススメしたいアニメ、3位『盾の勇者』2位『Ｄｒ．ＳＴＯＮＥ』、1位はあのタイトル！「2019年に1番○○だったアニメ」部門別ランキングが公開に". 電撃ホビーウェブ (in Japanese). Retrieved 2022-03-02.
11. "『鬼滅の刃』が3冠、"dアニメストアアワード2019"受賞作6部門発表 « 映画ランドNEWS". 映画ランドNEWS (in Japanese). 2020-02-14. Retrieved 2022-03-02.
12. "「鬼滅の刃」が3冠！"2019年に1番〇〇だったアニメ"を選ぶ「dアニメストアアワード」発表". アニメ！アニメ！ (in Japanese). February 14, 2020. Retrieved 2022-03-02.

External links

• Official website