Metaio was founded in 2003 in Munich, Germany, by Thomas Alt and Peter Meier.[6] The company grew out of an internal project within Volkswagen that received a German grant.[7][8]
In 2005 Metaio released the first end-consumer AR application called KPS Click & Design in Germany, which allowed the user to put virtual furniture into an image of their living room.[9] Metaio also released the Unifeye Platform, which enabled third-party developers to create their own commercial AR products. In 2006, Metaio released the first browser plug-in for web-based AR applications.
Shortly thereafter, Metaio launched the first fully integrated AR application for mobile devices, Junaio.[10]
From 2010 to 2012, Metaio presented the first commercial 2-D Markerless Feature tracking application for print and television on a consumer mobile device and as a result, won the ISMAR Tracking Contest in 2011.[11][12][13]
Since 2006, Metaio has organized insideAR, an annual event solely dedicated to augmented reality developers, researchers, and businesses.[14] In 2013 insideAR was the world's largest Augmented Reality Conference.[15]
In May 2015, Metaio cancelled its upcoming conference and discontinued all sales of its products. On May 28, 2015, media outlets reported that Apple Inc. had bought the company, and finalized the purchase on May 21 or 22.[16][17]
Products
Metaio offered products focused on product design, engineering, operations, marketing, sales, and customer support.[18]
Metaio SDK - The Metaio SDK allows developers to use content without prior encryption. No offline tools or server-side encryption is needed when generating and deploying 3D assets and tracking patterns. The SDK is currently supported on Android, iOS and Windows with an additional plugin for development in Unity for Android, iOS, Windows, and OS X platforms.[19]
Metaio Creator - The Metaio Creator is an augmented reality software that allows users to create a complete AR scenario without specialized programming knowledge.
Metaio Cloud - Allows developers to upload, download, store, and manage content online.
Junaio – Junaio is an augmented reality browser for mobile devices.
Metaio Engineer - Provides services from the visualization of future facilities, within a current production environment, illustrating working instructions on a component to deviate measurement between virtuality and reality.
Press
In 2011, Reuters wrote an article about Metaio in collaboration with ST-Ericsson, announcing the company as "The World-Wide Leader in Augmented Reality Technology."[20]
In 2012, The Next Web announced: "…While there are a slew of apps that tap GPS, image recognition, visual search and other elements of augmented reality, Junaio does a good job of merging them all."[21]