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Úrvalsdeild
Season	2010
Dates	10 May – 25 September 2010
Champions	Breiðablik; 1st title
Relegated	Haukar; Selfoss
Champions League	Breiðablik
Europa League	FH; ÍBV; KR Reykjavík
Matches played	132
Goals scored	436 (3.3 per match)
Top goalscorer	14 goals: ; Atli Viðar Björnsson; Alfreð Finnbogason; Gilles Mbang Ondo
Biggest home win	Breiðablik 5–0 Valur; (4 August)
Biggest away win	Haukar 0–5 Stjarnan; (16 August)
Highest scoring	FH 5–3 Keflavík; (19 September)
Longest winning run	6 games by 2 teams; FH; (22 August–25 September); KR; (25 July–26 August)
Longest unbeaten run	KR (8 games); (4 July–26 August)
Longest winless run	Haukar (16 games); (11 May–16 August)
Longest losing run	6 games by 2 teams; Grindavík; (11 May–6 June); Selfoss; (31 May–5 July)
Average attendance	1205
	← 2009 2011 →

The 2010 season of Úrvalsdeild was the 99th season of top-tier football in Iceland. It was also known as Pepsideild for sponsoring reasons. It began on 10 May 2010 and ended on 25 September 2010. Breiðablik won their first title, winning the championship on goal difference. Newly promoted sides Haukar and Selfoss were relegated to 1. deild.

Teams and venues

Club	City	Stadium
Breiðablik UBK	Kópavogur	Kópavogsvöllur
FH Hafnarfjörður	Hafnarfjörður	Kaplakriki
Fram	Reykjavík	Laugardalsvöllur
Fylkir	Reykjavík	Fylkisvöllur
Haukar	Hafnarfjörður	Ásvellir / Vodafonevöllurinn
ÍBV Vestmannaeyjar	Vestmannaeyjar	Hásteinsvöllur
Keflavík Football Club	Keflavík	Keflavíkurvöllur
KR	Reykjavík	KR-völlur
Selfoss	Selfoss	Selfossvöllur
Stjarnan	Garðabær	Stjörnuvöllur
UMF Grindavik	Grindavik	Grindavíkurvöllur
Valur	Reykjavík	Vodafonevöllurinn

League table

Pos	Team	Pld	W	D	L	GF	GA	GD	Pts	Qualification or relegation
1	Breiðablik (C)	22	13	5	4	47	23	+24	44	Qualification for the Champions League second qualifying round
2	FH	22	13	5	4	48	31	+17	44	Qualification for the Europa League second qualifying round^[a]
3	ÍBV	22	13	3	6	36	27	+9	42	Qualification for the Europa League first qualifying round
4	KR	22	11	5	6	45	31	+14	38	Qualification for the Europa League first qualifying round
5	Fram	22	9	5	8	35	35	0	32
6	Keflavík	22	8	6	8	30	32	−2	30
7	Valur	22	7	7	8	34	41	−7	28
8	Stjarnan	22	6	7	9	39	42	−3	25
9	Fylkir	22	7	3	12	36	42	−6	24
10	Grindavík	22	5	6	11	28	39	−11	21
11	Haukar (R)	22	4	8	10	29	45	−16	20	Relegation to 1. deild karla
12	Selfoss (R)	22	5	2	15	32	51	−19	17	Relegation to 1. deild karla

Source: ksi.is (in Icelandic)
Rules for classification: 1) points; 2) goal difference; 3) number of goals scored.
(C) Champions; (R) Relegated
Notes:

^ FH, winners of the 2010 VISA-bikar competition, will qualify for the second qualifying round of the UEFA Europa League.

Results

Each team play every opponent once home and away for a total of 22 matches.

Home \ Away	BRE	FRA	FYL	GRI	FH	HAU	ÍBV	KEF	KR	SEL	STJ	VAL
Breiðablik		2–2	1–0	2–3	2–0	0–2	1–1	0–1	2–1	3–0	4–0	5–0
Fram	3–1		1–2	2–0	0–3	0–0	2–0	2–1	2–3	3–1	2–1	2–2
Fylkir	2–4	2–2		2–0	2–2	3–0	1–2	1–2	1–4	5–2	3–1	0–1
Grindavík	2–4	3–0	1–2		3–1	1–1	1–2	0–1	3–3	1–1	1–1	1–2
FH	1–1	4–1	4–2	2–1		3–1	2–3	5–3	3–2	2–1	1–3	1–1
Haukar	2–4	2–1	1–1	2–3	0–1		0–3	2–0	3–3	2–3	0–5	2–1
ÍBV	1–1	1–0	2–0	0–1	1–3	3–2		2–1	2–4	3–0	2–1	3–1
Keflavík	0–2	1–1	2–1	1–1	1–1	1–1	4–1		0–1	2–1	2–2	3–1
KR	1–3	2–1	3–0	1–0	0–1	2–2	1–0	0–0		1–2	3–1	1–2
Selfoss	1–3	1–2	1–3	5–2	0–2	3–0	0–2	3–2	0–3		2–2	2–3
Stjarnan	0–0	2–3	2–1	4–0	1–4	2–2	0–2	4–0	2–2	3–2		1–1
Valur	0–2	1–3	5–2	0–0	2–2	2–2	1–1	0–2	1–4	2–1	5–1

Source: ksi.is (in Icelandic)
Legend: Blue = home team win; Yellow = draw; Red = away team win.

Top goalscorers

Rank	Player	Club	Goals
1	Atli Viðar Björnsson	FH	14
	Alfreð Finnbogason	Breiðablik
	Gilles Mbang Ondo	Grindavík
4	Halldór Orri Björnsson	Stjarnan	13
5	Kristinn Steindórsson	Breiðablik	12
6	Guðjón Baldvinsson	KR	10
7	Tryggvi Guðmundsson	ÍBV	9
7	Jóhann Þórhallsson	Fylkir	9
9	Ívar Björnsson	Fram	8
	Kjartan Henry Finnbogason	KR
	Arnar Gunnlaugsson	Haukar
	Albert Brynjar Ingason	Fylkir
	Almarr Ormarsson	Fram