List of most-liked Instagram posts

Lionel Messi, the current record-holder, at the 2022 FIFA World Cup.

This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.

The most-liked post as of September 2024^[update] is of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75.1 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.^[1][2]

History

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.^[3] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."^[4] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.^[5][6]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."^[7] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."^[8] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."^[4]

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.^[9] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes.^[10][11] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.^[12][13][14]

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes.^[1][2] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.^[15]

Top 20

Lionel Messi and Cristiano Ronaldo make up 14 out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

Rank	Account name	Owner	Post description	Post	Likes (millions)	Date posted (UTC)
1	@leomessi	Lionel Messi	Celebrating winning the 2022 FIFA World Cup	[1]	75.1	December 18, 2022
2	@world_record_egg	Chris Godfrey	Photo of an egg	[2]	61.0	January 4, 2019
3	@leomessi	Lionel Messi	Lionel Messi in bed with the FIFA World Cup Trophy	[3]	54.2	December 20, 2022
4	@cristiano	Cristiano Ronaldo	Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton	[4]	42.2	November 19, 2022
5	@leomessi	Lionel Messi	Lionel Messi on an airplane with the FIFA World Cup Trophy	[5]	41.6	December 19, 2022
6	@leomessi	Lionel Messi	Celebrating the 2022 FIFA World Cup win in Argentina	[6]	34.0	December 21, 2022
7	@cristiano @alnassr	Cristiano Ronaldo Al Nassr FC	Announcement of Cristiano Ronaldo joining Al Nassr FC	[7]	33.9	December 30, 2022
8	@jiangzhibin24	liz_6	Reel of a sunset	[8]	33.8	August 5, 2023
9	@cristiano	Cristiano Ronaldo	After elimination of Portugal from the 2022 FIFA World Cup	[9]	33.7	December 11, 2022
10	@xxxtentacion	XXXTentacion	Final post before his death	[10]	33.4	May 19, 2018
11	@leomessi	Lionel Messi	Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton	[11]	32.4	November 19, 2022
12	@cristiano @georginagio	Cristiano Ronaldo Georgina Rodríguez	Pregnancy announcement	[12]	32.0	October 28, 2021
13	@cristiano	Cristiano Ronaldo	Post in remembrance of Pelé	[13]	31.9	December 29, 2022
14	@pop_cj6	pop_cj6	Taking off animal masks in front of animal mothers	[14]	31.4	February 27, 2024
15	@leomessi	Lionel Messi	After 2022 FIFA World Cup match against Croatia	[15]	29.4	December 14, 2022
16	@cristiano	Cristiano Ronaldo	Cristiano Ronaldo being presented to Al Nassr FC fans	[16]	27.5	January 3, 2023
17	@cristiano	Cristiano Ronaldo	Friendly match against PSG	[17]	27.5	January 19, 2023
18	@zendaya	Zendaya	Happy birthday post to Tom Holland	[18]	26.2	June 1, 2022
19	@leomessi	Lionel Messi	Post in remembrance of Pelé	[19]	25.7	December 29, 2022
20	@k.mbappe	Kylian Mbappé	Kylian Mbappé signing with Real Madrid CF	[20]	25.6	June 3, 2024
As of 8 November 2024

Non-football related

Most-liked Instagram posts posted by non-footballers.

  Also in the overall top 20

Rank	Account name	Owner	Post description	Post	Likes (millions)	Date posted (UTC)
1	@world_record_egg	Chris Godfrey	Photo of an egg	[21]	61.0	January 4, 2019
2	@jiangzhibin24	liz_6	Reel of a sunset	[22]	33.8	August 5, 2023
3	@xxxtentacion	XXXTentacion	Final post before his death	[23]	33.4	May 19, 2018
4	@pop_cj6	pop_cj6	Taking off animal masks in front of animal mothers	[24]	31.4	February 27, 2024
5	@zendaya	Zendaya	Happy birthday post to Tom Holland	[25]	26.2	June 1, 2022
6	@selenagomez	Selena Gomez	Selfie photo with caption "Violet chemistry"	[26]	25.5	March 14, 2023
7	@tomholland2013	Tom Holland	Recreating the "Spider-Man pointing" meme with Tobey Maguire and Andrew Garfield	[27]	25.0	February 23, 2022
8	@justinbieber	Justin Bieber	First photo of his son	[28]	22.6	August 24, 2024
9	@kyliejenner	Kylie Jenner	Photo of her daughter and newborn son	[29]	22.4	February 6, 2022
10	@selenagomez	Selena Gomez	Photo in her bikini	[30]	22.3	March 26, 2023
11	@billieeilish	Billie Eilish	Reveal of her blonde hair	[31]	22.1	March 17, 2021
12	@virat.kohli	Virat Kohli	Celebrating India's win at the 2024 T20 World Cup	[32]	21.6	June 29, 2024
13	@billieeilish	Billie Eilish	Vogue photoshoot	[33]	21.2	May 2, 2021
14	@selenagomez	Selena Gomez	Drinking a cocktail	[34]	21.2	February 23, 2023
15	@thv	V	Photos of his dog Yeontan	[35]	21.0	December 7, 2021
As of 8 November 2024

Historical most-liked posts

The following table lists posts that were once the most-liked post on Instagram.

  Current record

  Longest record-holder

Account name	Owner	Post description	Post	Likes (millions)	Date posted (UTC)	Date achieved (UTC)	Days held
@leomessi	Lionel Messi	Celebrating winning the 2022 FIFA World Cup	[36]	75.1	December 18, 2022	December 20, 2022[12]	690
@world_record_egg	Chris Godfrey	Photo of an egg	[37]	61.0	January 4, 2019	January 14, 2019[16]	1,436
@kyliejenner	Kylie Jenner	First photo of her daughter	[38]	17.8	February 6, 2018	February 7, 2018[17]	341
@beyonce	Beyoncé	Pregnancy announcement	[39]	10.6	February 1, 2017	February 1, 2017[18]	371
@selenagomez	Selena Gomez	Coca-Cola advertisement	[40]	6.6	June 25, 2016	July 12, 2016[19]	204
@justinbieber	Justin Bieber	Kiss with Selena Gomez	[41]	4.0	March 19, 2016	May 4, 2016[20]	69
@kendalljenner	Kendall Jenner	Heart-shaped hairdo	[42]	3.5	May 25, 2015	June 26, 2015[21]	313
@kimkardashian	Kim Kardashian	Wedding kiss with Kanye West	[43]	2.2	May 27, 2014	May 29, 2014[22]	393
@justinbieber	Justin Bieber	Hug with Selena Gomez	[44]	2.1	January 4, 2014	2014[22]	—
@justinbieber	Justin Bieber	Photo with Will Smith	[45]	1.3	August 15, 2013	2013[23]	—
@justinbieber	Justin Bieber	Photo with his siblings	[46]	0.2	December 29, 2011	2012[24]	—
As of 8 November 2024^[update]

See also

• List of most-followed Instagram accounts
• List of most-liked tweets
• List of most-retweeted tweets
• List of most-liked YouTube videos
• List of most-followed Facebook pages

References

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