Facebook Bluetooth Beacon

Not to be confused with Facebook Beacon.

The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location.[1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.[1]

In June 2015, Facebook gave free beacons to a number of businesses in the United States.[2]

See also

References

  1. ^ a b Boden, Rian (2 February 2015). "Facebook to test Bluetooth beacons in New York". NFC World. Retrieved 30 July 2015.
  2. ^ Dempsey, Steve (26 July 2015). "Beacons - a new marketing ploy or big brother with bells and whistles?". Independent.ie. Retrieved 30 July 2015.


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