Logo from 2002 to 2019. This logo is still in use at many locations.
Denny's Corporation (also known as Denny's Diner on some of the locations' signage) is an American table service diner-style restaurant chain. It operates over 1,700 restaurants in many countries.[note 1]
Description
Originally opened as a coffee shop under the name Danny's Donuts in Lakewood, California, Denny's was known for always being open and serving breakfast, lunch, and dinner 24 hours a day. Denny's did not close on holidays and nights, except where required by law. Many restaurants are located near freeway exits, bars, and in-service areas.
Denny's was founded by Harold Butler and Richard Jezak in 1953, who opened Danny's Donuts in Lakewood, California, in 1954.[4] In 1956, a year after Jezak departed from the six-store chain, Butler changed the concept, shifting it from a donut shop to a coffee shop with store No. 8. Danny's Donuts was renamed Danny's Coffee Shops and changed its operation to 24 hours. During the 1950s, Los Angeles architects Armet & Davis created a new prototype building with a boomerang-shaped roof that became a model for stores built nationwide. They also designed a second prototype in 1965 with a zigzag shingled roof. These designs enabled Googie architecture to spread across America. Many Denny's locations were built near freeway offramps, leading to increasingly larger signage.[6] In 1959, Butler changed the name from Danny's Coffee Shops to avoid confusion with the Los Angeles restaurant chain Coffee Dan's to Denny's Coffee Shops. In 1961, Denny's Coffee Shops was renamed Denny's.[4] The business continued to expand, and by 1981, there were over 1,000 restaurants in all 50 U.S. states. The company absorbed many of the old Sambo's restaurants and used their mid-century design in some of their restaurants. In 1977, Denny's introduced the still-popular Grand Slam breakfast. In 1994, Denny's became the largest corporate sponsor of Save the Children, a national charity. All but six Denny's closed for the first time ever on Christmas 1988; many restaurants were built without locks, and some had reportedly lost their keys.[7]
Denny's main offices were in La Mirada, California, until 1989. At that time, the office was first moved to Irvine, California, and subsequently moved to the Spartanburg, South Carolina headquarters of the parent company Trans World Corporation (TW Corporation) that acquired Denny's in 1987. In 1992, private equity firm, Kohlberg Kravis Roberts acquired a 47% interest in TW Corporation, later known as The Flagstar Companies, and encouraged the company to sell non-core businesses.[8] On July 12, 1997, Flagstar, Denny's parent company, filed for Chapter 11 bankruptcy.[9] Eventually, Denny's operations dominated the parent company to such an extent that The Flagstar Companies changed its name again to Denny's Corporation. It trades on the NASDAQ under the DENN symbol.
From 1990 through 1996, Denny's offered a free meal to anyone on their birthday. The offer included limited meal options from a special birthday menu. The promotion began in the 1990s, though occasionally, individual franchises had offered it before that time. Because too many people went to Denny's more than once on their birthdays, the management had to restrict the rules to only one meal per person, per birthday, only on the actual birthday, with proof of legal birth date required, such as a driver's license, other photo ID, or a birth certificate. Since 2009, the restaurant chain has offered a free Birthday Build-Your-Own Slam on the customer's birthday.
In 1994, Denny's began renovating its stores with a lighter color scheme; select locations also began serving Baskin-Robbins ice cream for a short time. Houston, Texas, was the test market for the chain-wide renovation.[10]
Denny's opened its first restaurant in Australia in December 1982, in the suburb of Forest Hill, Melbourne.[11] The Australian franchise was owned by Ansett Australia and expanded into other states throughout the 1980s. However, changing tastes of the Australian consumer led to the sale of the chain in 1989[12] and its closure shortly after that.
Denny's Diner prototype
Denny's Diner in Bangor, Maine, inspired by 1950s culture (March 2008)Exterior of a Denny's at night (2019)This newer Denny's off Interstate 35 north of Laredo, Texas, handles a considerable trucker clientele. (July 2014)A Halloween pancake at a Denny's in Tokyo (October 2006)
Some Denny's restaurants employ the "diner" concept, using modular buildings resembling classic 1950s diners. In May 1997, the first Denny's Classic Diner was opened in Fort Myers, Florida. The diner concept was created by Ron, Marcia, Marc, and Todd York, the principals of Denny's Franchisee SWFRI, Inc. Today,[when?] there are about 40 Denny's Diners in the United States. Additionally, several diners resemble modular buildings but are actually stick construction.[citation needed]
Domestic and international growth
In July 2010, Denny's presence in the United States saw a major expansion when Pilot Flying J started opening Denny's locations inside their Flying J-branded truck stop locations.[13] 123 Pilot Flying J conversions were eventually completed.[14]
In June 2012, Denny's opened a location in the Las Américas International Airport, its first location in an airport and its first in the Dominican Republic.[15][16] In July 2012, Denny's announced it had signed an agreement with a franchisee to open 50 restaurants in southern China over 15 years, beginning in 2013. This makes it Denny's largest international development deal at that time.[17][18] However the deal was cancelled before any restaurants opened.[19]
On August 29, 2014, Denny's opened its first location in New York City, with some patrons waiting as long as two hours before its official opening to eat there. Located in Lower Manhattan, the location is designed to be more upscale than the typical Denny's, serves alcohol, and offers a location-exclusive $300 Grand Cru Slam, which is the standard Grand Slam Breakfast served with a bottle of Dom Pérignon.[20][21] It closed in January 2018.[22]
In November 2017, it was announced that Denny's was to open its first UK restaurant in Swansea in December 2017 as part of Parc Tawe's 15 million redevelopment scheme, occupying a 4,000 sq ft unit.[23] The restaurant opened on Christmas Day 2017 for the homeless people in the city of Swansea, although the official opening to the general public was on December 27.
There are also about 578 Denny's restaurants in Japan operated independently under a license by a subsidiary of Seven & I Holdings[26] since 1984.[27]
The first Denny's restaurant in Japan opened on the first floor of the Ito-Yokado in Kamiōoka (ja:上大岡), Kōnan-ku, Yokohama, Kanagawa Prefecture on April 27, 1974, however, it closed on March 20, 2017, on account of the demolition of the building of Ito-Yokado.[28][29][30][31] See also ja:デニーズ (日本).
In 2012, the company announced it would work with its suppliers to avoid keeping pigs in gestation crates.[33] However, the company removed its initial commitment and is now facing a public awareness campaign (itsdinertime.com). In 2024, the Humane Society of the United States filed a shareholder proposal requesting that the company reinstate its deadline to eliminate gestation crates from its supply chain.[34]
Controversies
Discrimination
Denny's has been involved in discrimination lawsuits involving food servers denying or providing inferior service to racial minorities, especially black customers.[35]
A 1993 incident occurred when six black United States Secret Service agents visited Denny's restaurant in Annapolis, Maryland. They were forced to wait an hour for service while their white companions were seated immediately.[36][37]
In San Jose, California, in 1991, several black teenagers were refused service unless they agreed to pay in advance.[38][39]
In 1994, Denny's settled a class action lawsuit filed by black customers who had been refused service, forced to wait longer, or pay more than white customers. The $54.4 million settlement was the largest under federal public accommodations laws established thirty years earlier.[40]
In 1995, a black Denny's customer in Sacramento, California, was told that he and his friends had to pay upfront at the counter upon ordering their meals. He questioned the waitress: "We asked the waitress about it and she said that some black guys who had been in the restaurant earlier had made a scene and walked out without paying their bill. So the manager now wanted all blacks to pay up front."[41]
In 1997, six Asian-American students from Syracuse University visited a local Denny's restaurant late at night. They waited more than half an hour as white patrons were regularly served, seated, and offered more helpings. They complained to management and their server but were forced to leave the establishment by two security guards called by Denny's management. Then, according to the students, a group of white men came out of Denny's, attacked them[42] and shouted racial epithets. Several of the students were beaten unconscious.[43][44]
After the $54.4 million settlement, Denny's created a racial sensitivity training program for all employees. Denny's has also made efforts at improving its public relations image by featuring African-Americans in their commercials, including one featuring Sherman Hemsley and Isabel Sanford, actors from the popular The Jeffersons television series.[45][46] In 2001, Denny's was chosen by Fortune magazine as the "Best Company for Minorities."[47] In 2006 and 2007, Denny's topped Black Enterprise's list of "Best 40 Companies for Diversity."[48]
In 2014, a Denny's location in Deming, New Mexico, was subjected to a discrimination claim by an LGBT group, alleging that wait staff used homophobic slurs and refused to serve a group of gay, lesbian, and transgender customers who were attending a gay pride celebration. One year later, Denny's agreed to donate $13,000 to Deming Pride, pay $3,250 to a female customer who was subjected to abusive behavior by wait staff, and retrain its employees about discrimination policies.[49]
In 2017, the staff at a Denny's in Vancouver, British Columbia was accused of making an Indigenous woman pay for her meal before it was served.[50] After the customer left, restaurant staff called police to report the incident, alleging that the patron had a sharp metal object in her pocket.[51]
Animal cruelty allegations
In 2023, the global animal rights group Animal Equality began a public information campaign regarding Denny's failure to eliminate gestation crates for pigs from its supply chain.[52]
Sudden closures
In June 2017, eight Denny's locations in Colorado, including Colorado Springs and Pueblo, abruptly shut down due to a franchise owner failing to pay nearly $200,000 in back taxes as well as over $30,000 in sales tax from the previous year. In addition, several employees claimed there were issues with accounts not being paid, bounced checks, and paychecks not arriving on time. As a result of the seizure of the eight Denny's locations by the IRS, numerous employees were left without employment and claimed that no advance warning was given regarding the sudden closures. The franchise owner responsible for the closures immediately fled the state of Colorado.[53][54]
On January 31, 2024, a Denny's location in Oakland, California permanently closed after 54 years of operation, citing the "safety and well-being" of customers and employees.[55][56]
^Miller, John C. "To Our Valued Shareholders". Denny's Corporation 2011 Annual Report. Denny's Corporation. Archived from the original on January 21, 2013. Retrieved June 8, 2012.
