The Bresler's chain was sold in 1987 to Oberweis Dairy in Aurora, Illinois. At the time, it comprised 300 stores, of which 297 were franchises.[3]
Shortly afterward, the chain was renamed from Bresler's 33 Flavors to Bresler's Ice Cream, and added frozen yogurt to its menus to compete with TCBY.[4] Two years later, Oberweis sold the chain to David Lasky.[5][6]
Yogen Früz parent company CoolBrands acquired the chain in 1995 and began expanding it internationally, including locations in Israel and Egypt.[7][8] CoolBrands rebranded the last five Bresler's locations in 2007.[9]