WSVA signed on the air on June 9, 1935; 89 years ago (1935-06-09).[4] It was the first radio station to broadcast in Virginia's Shenandoah Valley. The station was owned by Frederick L. Allman and the original power was only 500 watts. Although it appears that the call letters stand for Shenandoah VAlley, they actually stand for We Serve Virginia Agriculture." The station was an affiliate of the NBC Red Network, carrying its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio." Locally, it offered news, agricultural programs, music and talk.[5]
In 1946, it added the Shenandoah Valley's first FM station, WSVA-FM (now WQPO). And in 1953, it put Channel 3 on the air, WSVA-TV (now WHSV-TV). Because 550 AM was an NBC affiliate, WSVA-TV mostly carried NBC television shows, but it also broadcast some programs from CBS, ABC and the Dumont Television Network. Allman sold his stations to a partnership of Transcontinent Television and former NBC executive Hamilton Shea in 1956, earning a significant return on his investment of 21 years earlier.[6]
Michigan businessman James Gilmore bought WSVA-AM-FM-TV in 1965.[8] He sold off Channel 3 in 1976.[9] But Gilmore held onto the radio stations until 1987, when he sold them to local businessman John David VerStandig. Over the years, VerStandig added WTGD-FM, WJDV-FM, and WHBG to his radio portfolio.
Expanded Band assignment
On March 17, 1997, the Federal Communications Commission (FCC) announced that 88 stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz. WSVA was authorized to move from 550 to 1700 kHz.[10]
A construction permit for the expanded band station was assigned the call sign WEZI on November 17, 1997.[11] However this station was never built, and its construction permit was cancelled on January 16, 2004.[12]
New studios and FM translator
In 2009, WSVA moved into a new building with modern studios and offices. It is located on the same property as the old building, on Heritage Center Way.
On January 1, 2015, the station began simulcasting its programming on FM translator W221CF, transmitting on 92.1 MHz.[13][14] It makes WSVA programming available to listeners who prefer FM radio. It also exists to fill in the gaps in WSVA's nighttime coverage. The AM transmitter cuts its power to 1,000 watts at night to protect the nighttime signal of WGR in Buffalo, New York, and other stations on 550 AM in the Eastern United States.
The sale of VerStandig Broadcasting of Harrisonburg to Saga Communications was closed on July 31, 2015. It included WSVA and several other Shenandoah Valley radio stations. The purchase price was $9.64 million.[15]
Translator
In addition to the main station, WSVA is relayed by an FM translator to widen its broadcast area.[14]