In January 2004, the then-WSVG applied to move to Grottoes, Virginia, in the larger Harrisonburg-Staunton-Waynesboro market. A sale to Shenandoah Valley Television, then the owner of WBOP (106.3 FM) and WSIG (96.9 FM) in that market, fell through later in the year; then-owners Hometown Radio of Mount Jackson allowed the application to expire afterwards.[3]
On July 6, 2009, Shenandoah Valley Group, Inc. bought WSVG for $175,000.[4][5][6]
WSVG flipped to an Americana music format, consisting largely of country music with rock mixed in, during October 2016.[7] Previously, it had run a local news/talk format with sports coverage. On January 26, 2018, WSVG was granted a construction permit for FM translatorW250CR on 97.9 in Mount Jackson, pursuant to the Federal Communications Commission's AM revitalization program; the translator signed on in January 2021.[8][9] On September 30, the station's call sign was changed to WAMM.[10]
