WRAD (AM)

WRAD

Simulcasts WRAD-FM Radford
Radford, Virginia United States
Broadcast area	Pulaski County Montgomery County
Frequency	1460 kHz
Branding	"Talk Radio WRAD"
Programming
Format	Talk radio
Network	Fox News Radio
Affiliations	Premiere Networks Salem Radio Network Westwood One
Ownership
Owner	Monticello Media LLC
Sister stations	WBRW, WPSK-FM, WRAD-FM, WVXL
History
First air date	1950; 75 years ago (1950)
Call sign meaning	Radford
Technical information[1]
Licensing authority	FCC
Facility ID	73919
Class	D
Power	5,000 watts day 37 watts night
Transmitter coordinates	37°8′35″N 80°34′38″W
Translator(s)	103.5 W278AJ (Blacksburg)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.wradradio.com

WRAD (1460 kHz) is a commercial radio station licensed to Radford, Virginia, serving Pulaski and Montgomery Counties in Virginia. It simulcasts a talk radio format with co-owned WRAD-FM at 101.7 MHz. Programming is also heard on FM translator 103.5 W278AJ in Blacksburg, Virginia.^[2]

WRAD-AM-FM are owned by Monticello Media LLC. The studios and offices are on Lee Highway in Radford. By day, WRAD is powered at 5,000 watts non-directional. At night, to protect other stations on 1460 AM from interference, WRAD reduces power to 37 watts.^[3]

Programming

Much of the weekday schedule on WRAD-AM-FM is nationally syndicated. Hosts include Brian Kilmeade, Charlie Kirk, Sean Hannity, Ben Shapiro, Dave Ramsey and Red Eye Radio. Weekends feature shows on money, health, real estate, guns and technology. Weekend hosts include Kim Komando, Tom Gresham, as well as repeats of weekday shows. Most hours begin with an update from Fox News Radio.

History

The station signed on the air in 1950. In 1965, it added a sister station, WRAD-FM at 101.7 MHz.

WRAD-AM-FM had been owned and operated by Cumulus Media, Inc.^[4] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media.^[5] The sale was approved December 1, 2018.^[6]

Translator

Call sign	Frequency	City of license	FID	ERP (W)	Class	Transmitter coordinates	FCC info
W278AJ	103.5 FM	Blacksburg, Virginia	81543	200	D	37°11′11.6″N 80°28′53.8″W	LMS

References

1. "Facility Technical Data for WRAD". Licensing and Management System. Federal Communications Commission.
2. Radio-Locator.com/W278AJ
3. Radio-Locator.com/WRAD-AM
4. "WRAD Facility Record". Federal Communications Commission, audio division.
5. Cumulus Sells Blacksburg Cluster To Monticello Media
6. Six areas radio stations sold

External links

• Facility details for Facility ID 73919 (WRAD) in the FCC Licensing and Management System
• WRAD in Nielsen Audio's AM station database
• Facility details for Facility ID 81543 (W278AJ) in the FCC Licensing and Management System
• W278AJ at FCCdata.org