Amazon MX Player, formerly known as MX Player is an Indian video on demand and over-the-top streaming service, owned by Amazon India. The platform currently operates on an ad-supported model.
MX Player was launched as a video player for Android on July 18, 2011 by J2 Interactive.[1] It featured subtitle support and offline video viewing capabilities.
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Vipin Agnihotri Films, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.[2][3] In 2020, it tied up with Ullu App for adult content.[4]
Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal.[5] Elsewhere, it is still a video player.
In February 2023, it was reported that Amazon, which also owns and operates Prime Video and Freevee, was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.[6]
Amazon acquired the company in June 2024 for $100 million.[7]
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In July 2020, MX Player launched the short video app MX TakaTak.[15][16] As of 24 March 2021, the app had more than 100 million active users.[17] In 2022, it has been acquired by ShareChat, which also owns the competitor Moj.[18]