Hulu Japan

This article is about the Japan version of Hulu. For the original American version, see Hulu.
Hulu
Type of businessSubsidiary
Type of site
OTT streaming platform
HeadquartersHigashi-Shinbashi, Minato, Tokyo,
Japan
Area servedJapan
Key peopleHiroyuki Oho (President)
Kazuo Takaya (CEO)
ParentHJ Holdings
(Nippon Television Network Corporation)
URLwww.hulu.jp
AdvertisingYes
RegistrationRequired
UsersIncrease2.8 million (as of 5 October 2021)[1]
LaunchedSeptember 1, 2011; 13 years ago (September 1, 2011)
Current statusActive

Hulu, known outside Japan as Hulu Japan, is a Japanese subscription streaming service owned and operated by HJ Holdings, a subsidiary of Nippon Television Network Corporation. Launched in September 2011, Hulu was the Japanese counterpart to the American service with the same name.[2] The service would be acquired by Nippon Television in 2014, and has since branched off from its US counterpart.

Hulu Japan offers a library of television series from Nippon TV and other broadcasters (including NHK, TBS Television, Fuji Television, TV Asahi, and TV Tokyo among others), as well as original programming.

As of October 5, 2021, Hulu Japan has a total of 2.8 million subscribers.[1] In March 2015, Hulu subscription's numbers had risen to 1 million memberships in all time record for the service.[3] This service was the sixth highest-grossing subscription video-on-demand (SVOD) service in Japan as of 2022.[4]

History

Founding and establishment

On September 1, 2011, Hulu, a video distribution service operating in the United States, launched its first overseas expansion in Japan. The business in Japan was to be conducted by Hulu Japan GK, a wholly owned subsidiary of Hulu.[5] The company signed content distribution agreements with CBS, NBC, 20th Century Fox, Warner Bros. and The Walt Disney Company. Users were charged a monthly fee of 1,480 yen, and unlike in the U.S., no free service was offered.[6][7][8]

In January 2012, Hulu Japan began streaming films owned by Toho, a distribution company primarily responsible for the release of Universal films in Japan.[9] The following month, Hulu Japan announced that it had signed contracts to distribute content from Japanese film distributors Asmik Ace Entertainment, Kadokawa Shoten, Shochiku, Toei, Nikkatsu, and AMG Entertainment to distribute their content.[10]

The fee was reduced to 980 yen in April 2012.[11] The number of users of the service exceeded 1.85 million as of March, seven months after its launch.[12] In November 2013, Hulu Japan announced a partnership with TBS Television to distribute over 3,000 episodes of TBS content. At the time, the service delivered approximately 14,000 titles.[13]

Acquisition by Nippon

On February 27, 2014, Nippon Television Network Corporation acquired Hulu's Japanese business from Hulu, LLC for an undisclosed amount; the new company, HJ Holdings GK, established by Hulu, LLC through a corporate separation, would become a subsidiary of Nippon TV.[14][15][16] The service would continue to license and retain the "Hulu" brand and technology in Japan under a subsidiary of Nippon as part of a separate agreement.[17] After the acquisition of the service Hulu Japan's Vice Chairman Masafumi Funakoshi would state that he was aiming for the service to reach ¥150 billion in revenue by 2020.[18] Even after the acquisition by Nippon TV, Hulu Japan continued to distribute programming from NHK, TBS Television, Fuji Television, and TV Tokyo on its platform with Fuji Television content being part of a sharing agreement.[19][20]

In June 2015, Hulu Japan released its first original drama series, The Last Cop, a remake of the German drama series Der letzte Bulle.[21] In October, a sequel drama series was co-produced with Nippon TV and broadcast on Nippon TV.[22] A sequel was released in theaters on May 3, 2017, as Last Cop The Movie and grossed 400 million yen at the box office.[23]

On February 16, 2016, Hulu Japan announced that it had signed an exclusive contract with the American cable channel HBO for a subscription video on demand (SVOD) service in Japan.[24]

On May 8, 2017, Nippon TV announced a revamp of Hulu Japan streaming service with the reasoning for the revamp being that, despite Nippon TV's acquisition of Hulu Japan, Hulu Japan's distribution system was common with that of the United States, and thus could not undergo Japan-specific modifications.[25] In addition, the URL of "hulu.jp" has been changed to "happyon.jp" which was later revert back to "hulu.jp" in 2019. The reason for the change was to reduce risk during the system migration, and to make the transition without stopping the service.[26] This sudden change in the URL made users anxious that the name of the service might be changed, or that the service structure might be drastically altered.[25]

On May 17, 2017, the revamp took place, but the service could not be used properly for several days. Also, without notice, changes were made to the copyright protection rules, and some users who had externally connected their displays were unable to view the service.[25] This situation caused Hulu to offer users "Hulu 1 month free ticket", "Amazon gift certificate (1000 yen)" or "iTunes code (1000 yen)", and also caused the first decrease in users since the acquisition.[27][28]

In July 2017, Hulu Japan conducted a third-party allotment of shares with Yahoo! Japan, Toho, Yomiuri TV, and Chukyo TV as subscribers of the service with the purpose being to strengthen the management foundation and enable the production and procurement of more attractive content and significantly improve promotional capabilities.[29]

Hulu Japan launched its TVOD service, Hulu Store, on June 10, 2020. The store being available for SVOD members.[30] In June 2022, Hulu Japan introduced a new feature called "Points" which would allow users to rent or purchase videos from the Hulu Store on the Hulu app for Android and iOS devices with that feature enabling users to make one-time purchases of content within the app.[31]

On July 12, 2023, Nippon TV and The Walt Disney Company announced and launched the first-ever bundled plan between Hulu Japan and Disney+ called "Hulu | Disney+ Set Plan". The new plan offers a monthly subscription price of 1,490 yen, which represented a savings of approximately 26% compared to subscribing to them separately.[32][33]

Content

Programming

The distributors who license content to Hulu include NHK, TBS Television, Fuji Television, TV Asahi, and TV Tokyo, among others.

In addition, Hulu Japan has its own programming that is feed from its parent company Nippon TV that is available through the service.

Sports

Hulu is streaming all Japan Rugby League One events, B.League basketball, Yomiuri Giants (which is owned by Yomiuri Shimbun Holdings who also owns Nippon TV) baseball, and All Japan Pro Wrestling (AJPW) events (from 1972 until 1999 which footage is owned by Nippon TV).

Starting from August 2022, Hulu Japan signed a multi-year domestic distribution partnership agreement with Eredivisie to broadcast games from 2022–23 season onwards mainly Ajax and AZ Alkmaar games.[34]

References

  1. ^ a b Brzeski, Patrick (2021-10-05). "Amazon Leads Netflix, Disney+ in Japan's Expanding Streaming Market, Study Shows". The Hollywood Reporter. Retrieved 2023-03-18.
  2. ^ "Nippon TV Acquires Hulu Service in Japan". www.businesswire.com. 2014-02-28. Retrieved 2023-03-21.
  3. ^ "2018年度決算説明資料" (PDF). Nippon TV. May 23, 2019. p. 28. Retrieved May 28, 2019.
  4. ^ "Ｕ—ＮＥＸＴ ２位浮上 動画配信 昨年シェア ネトフリ ４年連続首位" [U-NEXT rose to No.2 in video distribution market share last year Netflix topped the list for 4 consecutive years]. Yomiuri Shimbun (in Japanese). March 27, 2023. p. 7.
  5. ^ "アメリカで話題のHuluが日本でサービスを開始". September 1, 2011. Retrieved March 15, 2023.
  6. ^ "Hulu Launches Subscription Service in Japan". www.businesswire.com. 2011-09-01. Retrieved 2023-03-15.
  7. ^ "Sale Pending, Hulu Launches in Japan". Reuters (in Japanese). 2011-09-01. Retrieved 2023-03-15.
  8. ^ "「Hulu」の"日本版サービスにしかない魅力"とは ー フールージャパンのキーパーソンに聞く (1/3)". PHILE WEB (in Japanese). Retrieved 2023-03-15.
  9. ^ 株式会社インプレス (2012-01-20). "Hulu、ターミネーター3など東宝東和の映画を配信". AV Watch (in Japanese). Retrieved 2023-03-15.
  10. ^ 株式会社インプレス (2012-02-01). "映画見放題の「Hulu」、角川や松竹など配給会社6社と提携、日本映画を拡充". INTERNET Watch (in Japanese). Retrieved 2023-03-15.
  11. ^ "Google workers in Japan have joined a labor union in response to planned layoffs". Engadget. 2 March 2023. Retrieved 2023-03-15.
  12. ^ 株式会社インプレス (2012-04-26). "Huluに月間185万人が訪問、課題は「認知度の低さ」". INTERNET Watch (in Japanese). Retrieved 2023-03-15.
  13. ^ "Huluが日本国内コンテンツをさらに強化！ TBS過去の名作ドラマも観られるようになるぞ ｜ ガジェット通信 GetNews". ガジェット通信 GetNews (in Japanese). 2013-11-01. Retrieved 2023-03-15.
  14. ^ "Huluの日本市場向け事業を承継し定額制動画配信に参入～Huluの作品ラインアップも大幅強化～" [Nippon TV to acquire the Japanese division of Hulu, alongside a major content revamp]. Nippon TV Corporate Site (in Japanese). Archived from the original on September 2, 2020. Retrieved 2022-02-27.
  15. ^ Spangler, Todd (27 February 2014). "Hulu Japan to Be Acquired by Nippon TV". Variety. Archived from the original on October 2, 2016. Retrieved 1 October 2016.
  16. ^ Hopkins, Mike (27 February 2014). "An International Update From Hulu in Japan". Hulu. Archived from the original on September 29, 2018. Retrieved 1 October 2016.
  17. ^ "Hulu sells its 'Hulu Japan' service to Nippon TV". VentureBeat. 2014-02-28. Retrieved 2023-03-15.
  18. ^ "動画配信：新サービス 日テレ、「月１００７円で見放題」開始 フジ、Ｆ１などＣＳ放送と同時中継" [Video distribution: New service Nittele started "All-you-can-watch for 1007 yen/month" Fuji, F1, and other CS broadcasts simultaneously]. Mainichi Shimbun. April 11, 2014. p. 5.
  19. ^ "Ｈｕｌｕとフジ、互いに動画供給 提携、ＮＨＫ・在京キー局すべてに" [Hulu and Fuji to supply video to each other, NHK and all Tokyo key stations.]. Asahi Shimbun (in Japanese). May 30, 2015. p. 10.
  20. ^ "日テレが取得のHulu「NHK・TBS・テレ東の番組配信は続ける」". ITmedia NEWS (in Japanese). Retrieved 2023-03-18.
  21. ^ Filmstarts (22 April 2015). ""Der letzte Bulle": Hulu Japan produziert Remake der erfolgreichen deutschen TV-Serie mit Henning Baum". FILMSTARTS.de (in German). Retrieved 2023-03-16.
  22. ^ "唐沢寿明×窪田正孝「ラストコップ」が帰ってくる！ 10月期の新ドラマへ". cinemacafe.net (in Japanese). 2 August 2016. Retrieved 2023-03-16.
  23. ^ "唐沢寿明ショック…GW映画「ラストコップ」大コケの理由｜日刊ゲンダイDIGITAL". 日刊ゲンダイDIGITAL. 21 May 2017. Retrieved 2023-03-16.
  24. ^ "ＨｕｌｕがＨＢＯと独占契約" [Hulu Signs Exclusive Deal with HBO]. Yomiuri Shimbun. February 18, 2016. p. 37.
  25. ^ a b c 日本経済新聞社・日経BP社 (26 July 2017). "Huluになにが起きたか トラブルで露呈した未成熟さ｜MONO TRENDY｜NIKKEI STYLE". NIKKEI STYLE (in Japanese). Retrieved 2023-03-16.
  26. ^ "日本のHuluが「happyon.jp」にURL変更 なぜ？". ITmedia NEWS (in Japanese). Retrieved 2023-03-16.
  27. ^ 株式会社インプレス (2017-05-18). "Hulu、'17年3月末加入者は155万1,595人。17日リニューアル". AV Watch (in Japanese). Retrieved 2023-03-16.
  28. ^ "１０００円返金でも怒りが収まらないHuluトラブルの怪 | ネットから読み解く経済・社会 | まつもとあつし". 毎日新聞「経済プレミア」 (in Japanese). Retrieved 2023-03-16.
  29. ^ 株式会社インプレス (2017-07-26). "Huluにヤフー、東宝、讀賣・中京テレビらが出資。コンテンツ制作・調達を強化". AV Watch (in Japanese). Retrieved 2023-03-18.
  30. ^ "Hulu、映像作品の単体レンタル・販売へ 「Huluストア」スタート（要約）". ITmedia NEWS (in Japanese). 2020-06-05. Retrieved 2023-03-18.
  31. ^ 株式会社インプレス (2022-06-29). "Huluストアに「ポイント」。アプリ上で購入が可能に". AV Watch (in Japanese). Retrieved 2023-03-18.
  32. ^ "HJホールディングス、「Hulu」と「ディズニープラス」のセットプランを提供開始" [HJ Holdings launches "Hulu" and "Disney Plus" set plan.]. 日経速報ニュース (in Japanese). Nikkei, Inc. July 12, 2023.
  33. ^ Brzeski, Patrick (July 11, 2023). "Disney+ Launches Streaming Bundle With Hulu Japan". The Hollywood Reporter. Retrieved July 13, 2023.
  34. ^ "『Hulu』がエールディヴィジの独占配信を発表！ 菅原所属AZや盟主アヤックスを中心に44試合". goal.com (in Japanese). Goal. Retrieved 2022-08-05.

Read other articles:

Abdul Halim (akademisi)

Abdul HalimLahir28 Juli 1958 (umur 65)Banjarmasin, Kalimantan SelatanKebangsaanIndonesiaAlmamater- Universitas Gadjah Mada, Yogyakarta- Murray State University, Kentucky, ASPekerjaanPengajarDikenal atasGuru besar UGM Prof. Dr. Abdul Halim, MBA., Akt. (lahir 28 Juli 1958) adalah seorang pakar di bidang akuntansi dan pengajar Indonesia. Ia merupakan guru besar Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada.[1] Ia pernah menjabat sebagai Wakil Direktur Bidang Administrasi Sek...

 

Hortense Allart

Hortense Allart de Méritens Información personalOtros nombres Prudence de Saman L'EsbatxNacimiento 7 de septiembre de 1801Milán, Italia ItaliaFallecimiento 28 de febrero de 1879 (77 años)Montlhéry,  FranciaSepultura Cimetière de Bourg-la-Reine y cementerio del Père-Lachaise Nacionalidad francesaFamiliaPadres Marie-Françoise GayCónyuge Napoléon Louis Frédéric Corneille de Méritens de MalvéziePareja François-René de ChateaubriandHenry Bulwer, 1st Baron Dallin...

 

Прус III

У Вікіпедії є статті про інші значення цього терміна: Прус. Герб Прус ІІІ. Пру́с ІІІ (пол. Prus III; Nagody) — шляхетський герб. Відміна гербу Прус. Щит розділений вертикально навпіл, правий бік — синій, лівий — червоний. На щиті — розділена підкова, обернена догори; у синій частині

Indigenous decolonization

The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met. (July 2023) (Learn how and when to remove this template message) Political process of reframing Indigenous histories Indigenous decolonization describes ongoing theoretical and political processes whose goal is to contest and reframe narratives about indigenous community histories and the effects of colonial expansion, cultural ass...

 

Hachisuka clan

Branch of the Ashikaga clan Hachisuka蜂須賀The emblem (mon) of the Hachisuka clanHome provinceOwariMinoParent house Ashikaga clan Shiba clanTitlesVariousFounderShiba Masaaki (Hachisuka Masaaki)Final rulerHachisuka MochiakiCurrent headMasako HachisukaFounding year14th centuryRuled until1871, Abolition of the han system The Hachisuka clan (Japanese: 蜂須賀氏, Hepburn: Hachisuka-shi) are descendants of Emperor Seiwa (850-880) of Japan and are a branch of the Ashikaga clan through the Shib...

 

GBA ポケモン ルビー&サファイア ミュージック・スーパーコンプリート

『GBA ポケモン ルビー&サファイアミュージック・スーパーコンプリート』ポケットモンスター ルビー・サファイア の サウンドトラックリリース 2003年4月26日録音 2003年 日本ジャンル サウンドトラック時間 DISK1 - 53分50秒DISK2 - 68分24秒レーベル メディアファクトリープロデュース 篠原一雄チャート最高順位 297位（オリコン）ポケットモンスター ルビー・サファイア ...

80-я отдельная десантно-штурмовая бригада

80-я отдельная десантно-штурмовая бригадаукр. 80-а окрема десантно-штурмова бригада Нарукавный знак бригады Годы существования 1954 — н.в. Страна  СССР→  Украина Подчинение Командование СВ ВС СССР(1979—1990)Командование ВДВ СССР(1990—1992)Командование ДШВ ВСУ(с 1992) Входит в Д...

 

Maid of Gold

2003 studio album by Villain AccelerateMaid of GoldStudio album by Villain AccelerateReleasedAugust 12, 2003 (2003-08-12)StudioMexican Vampire Studios, Montreal, CanadaGenreInstrumental hip hopLength53:24LabelMush RecordsProducerSixtooStigg of the Dump Maid of Gold is the only studio album by Villain Accelerate, a Canadian hip hop production duo consisting of Sixtoo and Stigg of the Dump. It was released on Mush Records on August 12, 2003.[1] Critical reception ...

 

Tadeusz Popiel

Polish painter Tadeusz Popiel (date unknown) Tatar Captives (1896) Tadeusz Popiel (1863, Szczucin - 22 February 1913, Kraków) was a Polish painter, known for his religious and historical scenes; especially his work on several famous panoramas. His brother was the sculptor, Antoni Popiel. Biography He was born to a family of the minor nobility and began his studies at the Kraków Academy of Fine Arts with Władysław Łuszczkiewicz and Leopold Loeffler.[1] He later studied composition...

Provinsi Hakkâri

Hakkâri province Hakkâri iliProvince of TurkeyLocation of Hakkâri Province in TurkeyCountryTurkeyRegionEastern AnatoliaLuas • Total7,121 km2 (2,749 sq mi)Populasi (2010-12-31)[1] • Total251.302 • Kepadatan35/km2 (91/sq mi)Kode area telepon0438Pelat kendaraan30Situs webhakkâri.gov.tr Hakkari (bahasa Kurdi: Parêzgeha Hekariyê, Turki: Hakkâri ili, bahasa Suryani: ܗܟܐܪܝ) adalah sebuah provinsi Turki. Refe...

 

Galatasaray High School

Boarding French-Turkish school in Istanbul, Beyoğlu, TurkeyFor other uses of Galatasaray, see Galatasaray (disambiguation). This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral po...

 

UD Santa Marta

Association football club in Spain Football clubSanta MartaFull nameUnión Deportiva Santa MartaFounded1982GroundAlfonso San Casto, Santa Marta, Castile and León, SpainCapacity1,500[1]Chairman Raúl SánchezManager Arturo Martín[2]LeagueTercera Federación – Group 82022–23Tercera Federación – Group 8, 14th of 16 Home colours Away colours Unión Deportiva Santa Marta is a Spanish football team based in Santa Marta de Tormes, in the autonomous community of Castile and L...

Stadio Paolo Mazza

Stadio Paolo MazzaStadio Comunale Interno dello stadio nell'ottobre 2018. Informazioni generaliStato Italia UbicazioneCorso Piave, 2844121 Ferrara Inizio lavori1927 Inaugurazione20 settembre 1928 Ristrutturazione1951, 1966, 1979, 1988, 2016-2018 ProprietarioFerrara GestoreSPAL ProgettoCarlo Savonuzzi Intitolato aPaolo Mazza Informazioni tecnichePosti a sedere16 134[1] Settore ospiti1 490 StrutturaPianta rettangolare CoperturaTutti i settori Pista d’atleticaRimossa nel...

 

Hans Jahn

German politician (1885–1960) For the German physical chemist, see Hans Max Jahn. Hans Jahn Johannes Jahn (29 August 1885 – 10 July 1960) was a German trade unionist, politician and anti-Nazi activist. Jahn became a smelter, and then in 1909 began working for a trade union. By 1930, he was serving on the national executive of the United Union of German Railway Workers, and was an outspoken opponent of the Nazis. He opposed the dissolution of the unions in 1933, and managed to salvage ...

 

Incidente della New Star

Incidente della New StarnaufragioTipoNaufragio Data15 febbraio 2009 Stato Russia ObiettivoAffondamento di un'unità sconosciuta (il cargo cinese New Star) da parte di una nave da guerra russa ConseguenzeDispersi7 Sopravvissuti3 DanniNaufragio della New Star Modifica dati su Wikidata · Manuale L'incidente della New Star avvenne vicino alla città portuale orientale di Vladivostok nel 2007, quando una nave da guerra russa aprì il fuoco contro una nave da carico cinese chiamata N...

Friday Night Funk for Saturday Night Brothers

1972 studio album by Rusty BryantFriday Night Funk for Saturday Night BrothersStudio album by Rusty BryantReleased1972RecordedJuly 17, 1972StudioVan Gelder Studio, Englewood Cliffs, NJGenreJazzLength35:08LabelPrestigePR 10053ProducerOzzie CadenaRusty Bryant chronology Wild Fire(1971) Friday Night Funk for Saturday Night Brothers(1972) For the Good Times(1973) Friday Night Funk for Saturday Night Brothers is an album by jazz saxophonist Rusty Bryant recorded for the Prestige label in 1...

 

Det første slaget om El Alamein

Det første slaget om El AlameinKonflikt: Felttoget i Nord-Afrika under andre verdenskrigBritiske soldater graver skyttergraverDato1. juli - 27. juli 1942StedEgypt30°50′N 28°57′ØResultatTaktisk uavgjort, alliert strategisk seierStridende parter Storbritannia Britisk India Australia New Zealand Sør-Afrika Tyskland ItaliaKommandanter og ledere Claude Auchinleck Erwin RommelStyrker155 000 i tre armekorps, 1 114 stridsvogner, over 1 000 kanoner og 1 500 fly96 000 ...

 

Airbnb

此條目需要編修，以確保文法、用詞、语气、格式、標點等使用恰当。 (2015年8月19日)請按照校對指引，幫助编辑這個條目。（幫助、討論） 爱彼迎AirbnbAirbnb驻加拿大多伦多办公室公司類型上市公司股票代號NASDAQ：ABNB成立2008年創辦人布萊恩·切斯基、喬·傑比亞、內森·布萊卡斯亞克 代表人物布萊恩·切斯基（執行長）喬·傑比亞（CPO）Nathan Blecharczyk（CTO）總部 美國...

Ейфорія

У Вікіпедії є статті про інші значення цього терміна: Ейфорія. Частина серії статей проЕмоції Афект Класифікація У тварин Емоційний інтелект Настрій Регуляція Міжособистісне Дисрегуляція Валентність Емоції Апатія Бажання Вдячність Веселість Відраза Відчай Віра Ворож...

 

Maude Lake (lanaw sa Kanada, Alberta)

Paghimo ni bot Lsjbot. Alang sa ubang mga dapit sa mao gihapon nga ngalan, tan-awa ang Maude Lake. 50°41′22″N 115°17′37″W / 50.68944°N 115.29361°W / 50.68944; -115.29361 Maude Lake Lanaw Nasod  Kanada Lalawigan Alberta Gitas-on 2,326 m (7,631 ft) Tiganos 50°41′22″N 115°17′37″W / 50.68944°N 115.29361°W / 50.68944; -115.29361 Timezone MST (UTC-7)  - summer (DST) MDT (UTC-6) GeoNames 6068101 Lanaw ang ...

 

Strategi Solo vs Squad di Free Fire: Cara Menang Mudah!