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Hayu (stylized as hayu and pronounced /ˈheɪjuː/HAY-yoo)[1] is a subscription-based video streaming service owned by NBCUniversal, a division of Comcast, introduced in 2016.
Overview
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place and available the same day as the USA. The majority of Hayu’s content premieres on NBCU’s US channels: Bravo, E! and Oxygen. [2]
Hayu is now available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.[3][4][5][6][7][8][9][10][11]
In July 2024, NBCUniversal expanded Hayu to ITV’s premium streaming service in the UK, ITVX.[12]