Syco Music, originally and formerly S Records, was a division of Syco Entertainment which operated from 2002 until 2020. The label was founded by British entrepreneur, record executive and media personality Simon Cowell, who was formerly employed at Bertelsmann Music Group (BMG).
Early-on, the label oversaw music releases by such acts as Robson & Jerome, Five, Westlife and Teletubbies. Eventually, BMG (renamed to Sony BMG) bought Cowell's share in both Syco Music and Syco Television. In 2010, Cowell and Sony Music entered a joint venture agreement that would see Cowell and Sony each own 50% of the new Syco Entertainment company, which encompassed both the previous Syco TV and Syco Music divisions.
Over its 18-year run, Syco had multiple, globally-known acts signed, such as the girl groupsFifth Harmony and Little Mix (as well as the solo efforts of former Fifth Harmony member Camila Cabello), British boybandOne Direction, and the Latin American boyband CNCO. In July 2020, Sony sold the rights to the television formats and assets back to Cowell, effectively divesting all of Syco's non-music divisions. As part of the venture, Syco Music, its current roster, and back catalogs remain with Sony Music as a wholly-owned subsidiary. However, as of September 2020, at the height of the COVID-19 pandemic, and according to industry magazine Music Week, the label is now defunct—staff either left or were redeployed elsewhere within Sony Music Group.
Later following television franchises, Syco had the exclusive right to sign winners and finalists of The X Factor and Got Talent. Susan Boyle's debut album, I Dreamed a Dream, has sold over 9 million copies, making it one of the best selling releases of the last decade and Syco's most successful release to date.[4] Between 2004 and 2009, Il Divo achieved four multi-million selling albums[citation needed] and in 2007, Leona Lewis became one of the most successful talent show winners when her second single, "Bleeding Love", propelled the album Spirit to 9 million global sales.[5]
In 2010, Syco began diversifying by adding producer/singer-songwriter Labrinth.[6]Savan Kotecha, who had been writing for Syco acts for several years, also became an A&R Director and set up a joint venture, Kanani Songs.[7] Syco also began forming closer partnerships with other Sony Music Entertainment UK labels. For the first time, Syco entered into an agreement with Columbia Records that would see them work together to launch the career of a The X Factor winner - Matt Cardle.[8] That same year, Sony Music bought Cowell's share of Syco, for around £27 million.[9][10]
On 15 July 2020, it was announced that Cowell would buy Sony's stake in Syco Entertainment; Sony Music will retain Syco Music's artists and back catalogue.[11][12] By September 2020, managing director Tyler Brown and head of digital Tom Hoare had left. Music Week reported that the label is no longer operational and is now defunct; artist staff have been redeployed elsewhere within Sony Music, including at sister label RCA Records, or have left completely.[13]
Logos
2002-2013
Artists
Some of the artists signed by Cowell, such as band Westlife, released their music through S Records, another company formed by Cowell whose share he then sold to BMG in 2003.[14] Syco Music started releasing music as a label in 2004.[15]
Syco Music and its artists have been the targets of illegal hacking on several separate occasions; in 2009, ahead of the release of her sophomore album, Echo, a number of Leona Lewis' unfinished demos and leftover songs from the recording process were leaked online. An investigation was launched by the International Federation of the Phonographic Industry (IFPI), in-tandem with the record label and police, to identify those responsible.[32][33]Alexandra Burke was also targeted, having two demo versions of songs from her debut album, Overcome, leaked before the album's release.[34] At the end of March 2010, it was reported that Syco had suffered, once again, from hackers who had managed to obtain 14 of Burke's previously-unheard studio recordings, as well as 26 more from Lewis.[35]
Following the second incident of leaks, Cowell contacted the FBI to track down those responsible. Included amongst the leaked music was a newly-recorded version of Burke's "All Night Long", featuring Cuban-American rapper Pitbull, which was tipped-off to be the singer's third single in March 2010.[36] According to Burke, the songs were leaked by "Two little boys in Germany on work experience" who had been interning for Syco.[37] It was later revealed, in 2011, that songs recorded for Echo were targeted by German hacker "Deniz A." (also known as "DJ Stolen"); in July 2010, the Rasch law firm logged a criminal complaint against DJ Stolen for "constantly placing hacked songs on the internet". Within the songs listed in the complaint was one titled "Pulse", described at the time as a new recording by Leona Lewis.[38] In June 2011, DJ Stolen was caught and subsequently jailed for 18 months.[39]
In 2011, in a change of course, Syco found itself being taken to court for plagiarism when it was reported that a new Lewis song, "Collide", significantly used elements of "Fade Into Darkness", a 2010 song by Swedish house music DJ Avicii. The DJ took both Lewis and Syco to the British High Court[40] just prior to the track's release. However, the case was resolved out-of-court, by agreeing to release the song as a joint effort between both artists; the single was released on 4 September 2011.[41][42] In February 2013, it was announced that One Direction would be releasing a mashup cover version of "One Way or Another" (1978 song by Blondie) and "Teenage Kicks" (1977 song by the Undertones) as the 2013 Comic Relief single; an unfinished version of the track was leaked online and, on 7 February 2013, Syco launched an investigation. A spokesperson told the press, "It is very disappointing that the song has been leaked and we are currently investigating the matter".[43]
Controversies and criticism
Syco was the label that all X Factor winners were signed to as part of their contract for winning the show, along with other acts hand-picked by Cowell.
Most of the artists who were once signed to the record label had complained about their deals with the music mogul, which often saw them making little to no money from their contracts; they were also overworked, while many had also complained about creative differences concerning the music they wanted to release.[44]
In 2021, musical twins Jedward claimed the record label Syco was 'toxic' and 'abusive'.[45] It came after news broke that The X Factor would not be returning to television, prompting the duo to reflect on their time on the show, which they appeared on back in 2009. The duo took to social media and said "Every contestant on the X Factor was a slave to the show and got paid zero while they made millions! The fact every contestant has to act like their judge mentors them! When in reality all they care about is their paycheck!."[45] Jedward also alleged that artists on the show and under Cowell's record label, Syco Music, were unable to speak freely and were blacklisted if they did. They were isolated from their families and were watched and reported on by security. They claimed that the judges on The X Factor did not actually mentor the contestants as the show made it appear.[46]
Their comments came after former X Factor contestants spoke out about the conditions they were expected to work under while signed to the label, including Rebecca Ferguson and Cher Lloyd. Lloyd took to TikTok to take a sly dig at the label, which she appeared to accuse of ‘exploiting’ her and taking all the money made by her music. Meanwhile, Ferguson met with Digital, Culture, Media, and Sport Secretary Oliver Dowden earlier that year, calling for better protection for artists in the music industry.[45]
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