Relentless Records was formally registered as a company on 1 December 1999.[2] After first working with Virgin Records in 2003, the label was sold to it in 2009 (when Virgin was at that time a label of EMI Records).[3]
Affected by the November 2011 dissolution of EMI Group (the parent company of Virgin Records), Virgin's recorded music business was sold to Universal Music UK, a division of Universal Music Group. Propitiously, Jobanputra had departed EMI in April 2011, with a deal returning control of the Relentless name to him whilst leaving the label's roster signed to the major.[3]
In January 2012,[4] Relentless became part of Sony Music in the UK, reuniting Jobanputra with his former EMI/Virgin colleague Nick Gatfield.[5][6]
^"Welcome to Relentless Records". Retrieved 13 November 2013. Relentless Records is a boutique and independently minded record label providing a home for distinctive, creative talent.