Jetix Play (formerly Fox Kids Play) was a preschool entertainment brand, owned by Jetix Europe. The Jetix Play name was primarily used as a sister channel to Jetix in a small number of regions, such as Central and Eastern Europe, and Middle East.
History
The channel originally launched as Fox Kids Play in January 2003[3] in Poland, and later launched in October 2003 in CEE (Including Russia) and MENA regions (including Turkey). Fox Kids Play was aimed at a younger audience than the main Jetix channel and primarily showed archived programming from BVS Entertainment and Fox Kids Europe's catalogues. The channel was available for 12 hours per day, from 6 A.M. to 6 P.M.
On 1 January 2005, Fox Kids Play was rebranded as Jetix Play.[4]
On November 1, 2008, Jetix Play increased its broadcast period from 12 to almost 17 hours per day, from 6 A.M. to 10:45 P.M.[5]
Programming on Jetix Play consisted of archive programming of animated cartoons and television series from BVS Entertainment's catalogue, which included shows from Saban Entertainment and the pre-1990 catalogue of DIC Entertainment, which BVS/Fox Kids Europe owned international rights to at the time.
Other uses
Fox Kids Play was used by Fox Kids Europe as an interactive VOD in France and Israel,[8] and expanded in the United Kingdom when it was added to Telewest in July 2003.[9] The service consisted of various television games based on Fox Kids programmes and third-party properties. The service extended to Sky Digital in March 2004.[10]
Between 2006 and 2007, in Romania and other CEE countries, a Jetix Play programming block was broadcast on Jetix, which similarity to the named channel aired archived programming from BVS's catalogue.[13][14][15]