Disney began producing live-action films in the 1950s. The live-action division became Walt Disney Pictures in 1983, when Disney reorganized its entire studio division; which included the separation from the feature animation division and the subsequent creation of Touchstone Pictures. At the end of that decade, combined with Touchstone's output, Walt Disney Pictures elevated Disney to one of Hollywood's major film studios.
The studio's predecessor (and the modern-day The Walt Disney Company's as a whole) was founded as the Disney Brothers Cartoon Studio, by filmmaker Walt Disney and his business partner and brother, Roy, in 1923.
The creation of Mickey Mouse and subsequent short films and merchandise generated revenue for the studio which was renamed as The Walt Disney Studio at the Hyperion Studio in 1926.[4] In 1929, it was renamed again to Walt Disney Productions. The studio's streak of success continued in the 1930s, culminating with the 1937 release of the first feature-length animated film, Snow White and the Seven Dwarfs, which becomes a huge financial success.[5] With the profits from Snow White, Walt relocated to a third studio in Burbank, California.[6]
Walt Disney Productions had its first fully live-action film in 1950 with the release of Treasure Island, considered by Disney to be the official conception for what would eventually evolve into the modern-day Walt Disney Pictures.[10] By 1953, the company ended their agreements with such third-party distributors as RKO Radio Pictures and United Artists and formed their own distribution company, Buena Vista Distribution.[11] By the 1950s, the company had purchased the rights to his work of L. Frank Baum.[12]
1980s–2000s
The live-action division of Walt Disney Productions was incorporated as Walt Disney Pictures on April 1, 1983, to diversify film subjects and expand audiences for their film releases.[13] In April 1983, Richard Berger was hired by Disney CEO Ron W. Miller as film president. Touchstone Films was started by Miller in February 1984 as a label for the studio's PG-13 and R-rated films with an expected half of Disney's yearly 6-to-8-movie slate, which would be released under the label.[14] That same year, newly named Disney CEO Michael Eisner pushed out Berger, replacing him with Eisner's own film chief from Paramount Pictures, Jeffrey Katzenberg.[15] and Frank Wells from Warner Bros. Pictures. Touchstone and Hollywood Pictures were formed within that unit on February 15, 1984, and February 1, 1989, respectively.[16]
David Hoberman was promoted to president of production at Walt Disney Pictures in April 1988.[18] In April 1994, Hoberman was promoted to president of motion picture production at Walt Disney Studios and David Vogel was appointed as Walt Disney Pictures president.[19] The following year, however Hoberman resigned from the company, and instead began a production deal with Disney and his newly formed production company, Mandeville Films.[19] In addition to Walt Disney Pictures, Vogel added the head position of Hollywood Pictures in 1997, while Donald De Line remained as head of Touchstone.[20] Vogel was then promoted in 1998 to the head of Buena Vista Motion Pictures Group, the newly formed division that oversaw all live-action production within the Walt Disney Pictures, Touchstone, and Hollywood labels.[21][22] The move was orchestrated by Walt Disney Studios chairman Joe Roth, as an effort to scale back and consolidate the studio's film production.[22] As a result of the restructuring, De Line resigned.[23]
After two films based on Disney theme park attractions,[30][31][32] Walt Disney Pictures selected it as a source of a line of films starting with The Country Bears (2002) and The Haunted Mansion and Pirates of the Caribbean: The Curse of the Black Pearl (both 2003).[33] The latter film—the first film produced by the studio to receive a PG-13 rating—began a film series that was followed by four sequels, with the franchise taking in more than $5.4 billion worldwide from 2003 to 2017.[30][34] On January 12, 2010, Aviv stepped down as the studio's president of live-action production.[35]
2010s–present
In January 2010, Sean Bailey was appointed the studio's president of live-action production, replacing Aviv.[36][1] Bailey had produced Tron: Legacy for the studio, which was released later that same year.[36] Under Bailey's leadership and with support from then Disney CEO Bob Iger—and later studio chairman Alan Horn—Walt Disney Pictures pursued a tent-pole film strategy, which included an expanded slate of original and adaptive large-budget tentpole films. Beginning in 2011, the studio simplified the branding in its production logo and marquee credits to just "Disney".[37] Concurrently, Disney was struggling with PG-13 tentpole films outside of the Pirates of the Caribbean series, with films such as John Carter (2012) and The Lone Ranger (2013) becoming some of the biggest box-office bombs of all time. However, the studio had found particular success with live-action fantasy adaptations of properties associated with their animated films, which began with the commercial success of Alice in Wonderland (2010), that became the second billion-dollar-grossing film in the studio's history.[38] With the continued success of Maleficent (2014) and Cinderella (2015), the studio saw the potential in these fantasy adaptations and officiated a trend of similar films, which followed with The Jungle Book (2016) and Beauty and the Beast (2017).[39][1] In March 2015, Iger expanded the studio's smoking and tobacco prohibition to include all films released by the studio—including PG-13 rated films and below—unless such depictions are historically pertinent.[40]
Despite the acclaim and commercial success of several smaller-budgeted genre films throughout the 2010s, such as The Muppets (2011), Saving Mr. Banks (2013), and Into the Woods (2014), Walt Disney Pictures shifted its production model entirely on tent-pole films as they had found that a majority of the smaller genre films were becoming financially unsustainable in the theatrical market.[1][41][42] By July 2016, Disney had announced development of nearly eighteen films consisting of sequels to existing adaptations, origin stories and prequels.[39][43]
In 2017, The Walt Disney Company announced it was creating its own streaming service platform.[44] The new service, known as Disney+, would feature original programming created by the company's vast array of film and television production studios, including Walt Disney Pictures.[45] As part of this new distribution platform, Bailey and Horn confirmed that Walt Disney Pictures would renew development on smaller-budgeted genre films that the studio had previously stopped producing for the theatrical exhibition market a few years prior.[46][47][42] In 2018, nine films were announced to be in production or development for the service.[48] These films would be budgeted between $20 million and $60 million.[46] The studio was expected to produce approximately 3–4 films per year exclusively for Disney+, alongside its theatrical tentpole slate.[47] Disney+ was launched on November 12, 2019, in the United States, Canada, and the Netherlands, with subsequent international expansions.[45] Within the first two months of the service's launch, Walt Disney Pictures had released three films (Lady and the Tramp, Noelle, and Togo) exclusively for Disney+.[42]
On March 12, 2020, 20th Century Family president Vanessa Morrison was named president of live-action development and production of streaming content for both Disney and 20th Century Studios, reporting directly to Bailey. That same day, Philip Steuer and Randi Hiller were also appointed as president of the studio's physical, post-production and VFX, and executive vice president for casting, respectively–overseeing these functions for both Walt Disney Pictures and 20th Century Studios.[49] In 2023, Walt Disney Pictures celebrated its centennial alongside Walt Disney Animation Studios and their corporate parent company as a whole.[50] That same year, Indiana Jones and the Dial of Destiny marked the studio's first official co-production with Lucasfilm.[51]
On February 26, 2024, Disney announced a leadership change, with Bailey stepping down as president and replaced by David Greenbaum, who formerly co-led Searchlight Pictures. Greenbaum will lead Walt Disney Pictures and co-lead 20th Century Studios with current 20th Century president Steve Asbell.[52]
Until 1983, instead of a traditional production logo, the opening credits of Disney films used to feature a title card that read "Walt Disney Presents", and later, "Walt Disney Productions Presents".[53]
Beginning with the release of Return to Oz in 1985, Walt Disney Pictures introduced its fantasy castle logo. The version with its accompanying music premiered with The Black Cauldron.[53] The logo was created by Walt Disney Productions in traditional animation and featured a white silhouette of Disneyland's Sleeping Beauty Castle against a blue background, with the studio's name in Walt Disney’s signature style and underscored by "When You Wish Upon a Star", in arrangement composed by John Debney.[54] A short rendition of the logo was used as a closing logo as well as in the movie Return to Oz, although the film was released months before The Black Cauldron was released. An animated RenderMan variant appeared before every Pixar Animation Studios film from Toy Story until Ratatouille, featuring an original fanfare composed by Randy Newman, based on the opening score cue from Toy Story, called "Andy's Birthday". Beginning with Dinosaur (2000), an alternative logo featuring an orange castle and logo against a black background, was occasionally presented with darker tone and live-action films, though a few animated films such as Brother Bear, the 2003 re-release of The Lion King and The Wild (the final film to use this logo) used this logo.
In 2006, the studio's vanity card logo was updated with the release of Pirates of the Caribbean: Dead Man's Chest at the behest of then-Walt Disney Studios chairman Dick Cook and studio marketing president Oren Aviv.[54] Designed by Disney animation director Mike Gabriel and producer Baker Bloodworth, the modernized logo was created completely in computer animation by Wētā FX and yU+co and featured a 3D Walt Disney logo. The final rendering of the logo was done by Cameron Smith and Cyrese Parrish.[55] In addition, the revamped logo includes visual references to Pinocchio, Dumbo, Cinderella, Peter Pan and Mary Poppins, and its redesigned castle incorporates elements from both the Cinderella Castle and the Sleeping Beauty Castle, as well as fireworks and Walt Disney's family crest on the flag.[56]Mark Mancina wrote a new composition and arrangement of "When You Wish Upon a Star" to accompany the 2006 logo.[54] It was co-arranged and orchestrated by David Metzger. In 2011, starting with The Muppets, the sequence was modified to truncate the "Walt Disney Pictures" branding to "Disney", which has mainly been used originally in home media releases in 2007.[57] The new logo sequence has been consistently modified for high-profile releases including Tron: Legacy, Maleficent, Tomorrowland, The Jungle Book, and Beauty and the Beast.
In 2022, a new vanity card logo was introduced for the studio's 100th anniversary in 2023, which premiered at the 2022 D23 Expo. The new castle logo features an updated opening sequence in computer animation created by Industrial Light & Magic and an arrangement of "When You Wish Upon a Star" composed by Christophe Beck and conducted by Tim Davies. The magical arc that usually flies from right to left above the castle now flies from left to right.[58] A byline appeared below the Disney100 logo during the studio's 100th anniversary in 2023, reading "100 Years of Wonder", which was later removed starting with Chang Can Dunk but returned with the international prints of Indiana Jones and the Dial of Destiny in theaters. While containing the same visual references as the previous logo, new references added to it include Pocahontas, Up, Hercules, The Hunchback of Notre Dame, Snow White and the Seven Dwarfs, The Little Mermaid, Tangled, Brave and Beauty and the Beast, with the addition of Disneyland's Matterhorn from Third Man on the Mountain and Pride Rock from The Lion King in the background beyond the castle. Its first film appearance was with the release of Strange World.[59] The logo received widespread praise from critics and audiences and won Gold in the "Theatrical | Film: Design" medium at the 2023 Clio Entertainment Awards in November 2023. The standard version was unveiled on the "Disney" hub of the Disney+ app on December 23, 2023 and made its official debut in 2024 on the second trailer for Inside Out 2, with the full version premiering on the documentary film The Beach Boys.[60]
^Kunz, William M. (2007). "2". Culture Conglomerates: Consolidation in the Motion Picture and Television Industries. Lanham, MD.: Rowman & Littlefield Publishers. pp. 42, 45. ISBN978-0742540651. OCLC63245464. Archived from the original on July 9, 2014. Retrieved October 15, 2020.
^Andreeva, Nellie (February 9, 2007). "Touchstone TV now ABC TV Studio". The Hollywood Reporter. AP. Archived from the original on April 12, 2015. Retrieved March 18, 2015.
^Gilstrap, Peter; Triplett, William (July 25, 2007). "Disney jumps on smoking ban". Variety. Archived from the original on June 30, 2016. Retrieved June 1, 2016.
^Kit, Borys (July 6, 2015). "Disney Buys Live-Action Prince Charming Project". The Hollywood Reporter. Archived from the original on February 13, 2017. Retrieved March 20, 2017. Disney pioneered the recent and lucrative trend of taking either old animated classics or fairy tales and spinning them into live-action features.