Defunct American video game developer and publisher
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Most of the games released by Disney Interactive Studios were typically tie-in products to existing character franchises.[1] On May 10, 2016, as a result of the discontinuation of its Disney Infinity series, Disney shut down Disney Interactive Studios, and exited the first-party home console game development business in order to focus on third-party development of home console video games through other developers. However, it continues to release games for iOS and Android mobile devices under its own label, Disney Mobile.[citation needed]Disney Electronic Content is a spiritual successor to the company.
History
1988–1994: Walt Disney Computer Software
Disney established its own in house gaming unit,[1]Walt Disney Computer Software, Inc. (WDCS), and it was incorporated on September 15, 1988.[2] WDCS generally used third-party development studios to design spin-off games using its existing portfolio of characters. WDCS failed to meet the high expectations that came with the Disney name, although three of its self-published computer titles – Mickey's Runaway Zoo, Donald's Alphabet Chase and Who Framed Roger Rabbit – sold more than 100,000 copies, the industry equivalent of earning a Gold Record.[3] The underlying issues were later attributed by senior Disney executives as being due to low product quality and lack of understanding of the differences between film and games.[4]
WDCS also published a series of Nintendo (NES) and Gameboy platform game titles with Japanese video game company Capcom. Of these titles, 1989's DuckTales received the most commercial and critical success, selling approximately 1.67 million and 1.43 million copies worldwide respectively, each becoming Capcom's highest-selling titles for their respective platforms.[5] Produced by founding WDCS producer Darlene Waddington, DuckTales' Gameboy version was named "Gameboy Game of the Year" by PC Player Magazine.[6]DuckTales continues to be considered a game with high nostalgic interest[7] and was remade in 2013 as DuckTales: Remastered.[8]
Following DuckTales, WDCS developed and published another NES platform game with Capcom, Chip 'n Dale Rescue Rangers. Rescue Rangers proved to be a commercial success, selling approximately 1.2 million copies worldwide, becoming Capcom's fourth highest-selling game for the Nintendo Entertainment System.[9] Continuing with the success of these titles, Disney continued to find success with another Capcom developed title, Aladdin and The Lion King (developed by Westwood Studios) in 1993 and 1994 respectively. This led to a move from self-developed and self-published to funding and development management of games with third parties published the game.[4]
1994–2002: Disney Interactive
Using the film studio style formula, WDCS was reorganized into Disney Interactive, Inc. (DI)[4] on December 5, 1994 with the merging of WDCS and Walt Disney Television and Telecommunications.[10][11][12][13][14] On April 15, 1997, Disney Interactive reduced its staff by 20%, effectively ending all in-house video game production.[15] This increased the requests for licensing from third-party games companies. Under this plan, development and production cost risks were transferred to the game companies but reduced the per-unit revenue generated to Disney and effectively yielded a near 100 percent margin of licensed game sales.[4] A thirteen-game agreement was made between Nintendo of America and Disney Interactive in 1999 for both the Nintendo 64 and Game Boy Color.[16]
In European territories, Infogrames formerly distributed several of Disney Interactive's PC titles, however, this agreement was later replaced with several separate distribution deals, including JoWooD Productions in Germany.[18]
2003–2007: Buena Vista Games
In 2003, Disney announced in their 2003 strategic review that they would re-enter the core publishing market and rebranded Disney Interactive, Inc. as Buena Vista Games, Inc. (BVG) The Disney Interactive and Buena Vista Interactive brands were retained as publishing labels for children's and core titles respectively.[4]
On April 27, 2006, Buena Vista Games entered into a publishing agreement with Japanese developer Q Entertainment where the company would publish four of the developer's titles globally except in Asia; including a Disney-themed version of Meteos.[21] In September, Buena Vista expanded their developer cycle by purchasing Climax Racing from the Climax Group[22] and formed Fall Line Studios in November to create casual titles for the Nintendo DS and the Wii consoles.[23]
2007–2014: Disney Interactive Studios
On February 8, 2007, The Walt Disney Company renamed Buena Vista Games to Disney Interactive Studios as part of a larger company initiative to phase out the Buena Vista brand that year.[24][25] The studio publishes both Disney and non-Disney branded video games for all platforms worldwide, with titles that feature its consumer brands including Disney, ABC, ESPN, and Touchstone (which is used as a label for Disney). In July 2007, the studio acquired Junction Point Studios.[26]
On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group,[27] and it merged its subsidiary Fall Line Studios with its sister studio, Avalanche Software, in January 2009.[28] In February 2009, Disney Interactive acquired Gamestar, a Chinese game development company.[29] On September 8, 2009, Disney Interactive announced that it had acquired Wideload Games.[30]
In November 2010, the executive Graham Hopper left the company.[31] He announced his departure via an internal e-mail saying "the time has come for me to move on from the company and set my sights on new horizons."[32]
DIS in October 2012 announced "Toy Box", a cross platform gaming initiative where Pixar and Disney characters will interact from a console game to multiple mobile and online applications.[33] The first Toy Box cross platform game is Disney Infinity based on the Toy Story 3 game's Toy Box mode crossed with a toy line.[34]
After the purchase of Lucasfilm by The Walt Disney Company in 2012, Disney Interactive assumed the role of developing Star Wars games for the casual gaming market, while Electronic Arts would develop Star Wars games for the core gaming market through an exclusive license (although LucasArts did retain the ability to license Star Wars games to other developers for the casual gaming market).[35][36]
At E3 2013, Disney and Square Enix released a teaser trailer for Kingdom Hearts III, after going seven years of not declaring any console Kingdom Hearts game since Kingdom Hearts II. The game would release nearly six years later in January 2019.
Disney Interactive Studios has lost more than $200 million per year from 2008–2012[37] during a period in which it shut down Propaganda Games,[38]Black Rock Studio[39] and Junction Point Studios[40] and its co-president John Pleasants stepped down in November 2013 after the launch of Disney Infinity.[37]
2014–2016: Decline and dissolution
On March 6, 2014, 700 employees were laid off.[41] After the cancellation of Disney Infinity, Disney Interactive Studios closed in 2016.[42]
Disney Interactive Studios is credited in all entries to the Kingdom Hearts franchise, with the original release box art of each entry to the series having different logos and name of the company seeing as coincidentally, the company is re-branded in between the releases. Notably however, the company is not credited to actually developing the game.[47]
^Polsson, Ken. "July to December 1994". Chronology of the Walt Disney Company. Ken Polsson. Archived from the original on December 13, 2013. Retrieved December 6, 2012.
^"ELECTRONIC ARTS SELECTED FOR MULTI-YEAR AGREEMENT FOR THE FUTURE OF STAR WARS GAMING". Lucasfilm. Star Wars.com. Archived from the original on May 7, 2013. Retrieved May 6, 2013. While EA studios will develop for the core Star Wars gaming audience, Disney Interactive will focus on delivering new Star Wars games for casual audiences on mobile, social, tablet, and online gaming platforms.