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Iddarammayilatho
Iddarammayilatho
Soundtrack album by Devi Sri Prasad
Released	29 April 2013
Recorded	2012–2013
Genre	Feature film soundtrack
Length	25:43
Language	Telugu
Label	Aditya Music
Producer	Devi Sri Prasad
Devi Sri Prasad chronology

Iddarammayilatho
Iddarammayilatho
	Theatrical release poster
Directed by	Puri Jagannadh
Written by	Puri Jagannadh
Produced by	Bandla Ganesh
Starring	Allu Arjun; Amala Paul; Catherine Tresa; Shawar Ali
Cinematography	Amol Rathod
Edited by	M. S. Rajashekhar Reddy (S. R. Shekhar)
Music by	Devi Sri Prasad
Production; company	Parameswara Art Productions
Distributed by	Blue Sky[citation needed]
Release date	31 May 2013;
Running time	143 minutes
Country	India
Language	Telugu
Budget	₹ 330 million

Iddarammayilatho (transl. 'With two girls') is a 2013 Indian Telugu-language romantic action film^[3] written and directed by Puri Jagannadh. It stars Allu Arjun, Amala Paul, Catherine Tresa and Shawar Ali, while Brahmanandam, Ali, Nassar, Pragathi, Tanikella Bharani, Tulasi, Subbaraju, and Rao Ramesh play supporting roles. The film was entirely shot in Spain and Paris.^[4] Bandla Ganesh has produced the film under Parameswara Art Productions. The film was simultaneously dubbed and released in Malayalam as Romeo & Juliets.^[5] Iddarammayilatho was released in 1,600 theaters worldwide on 31 May 2013.

Plot

The Central Minister is facing accusations over possessing black money of ₹1 trillion (equivalent to ₹1.7 trillion or US$20 billion in 2023) and money laundering it into Europe through his unsuspecting daughter Akanksha, a psychology student who goes to Barcelona to pursue higher education. Akanksha finds a diary in her flat in Barcelona, and out of curiosity, she starts reading the it, which unfolds the romantic drama between Sanju Reddy and Komali Sankaraabharanam. Akanksha gets engaged in Paris with her father's henchman Shawar Ali. Incidentally, she runs into Sanju and gets to know him.

Sanju is an engineer-turned-lead guitarist of a music band and makes his living through the stage and street performances. As narrated in the diary, Komali comes from an orthodox Telugu Brahmin family. She is interested in classical music and ends up learning the violin at a musical school in Barcelona under fiddle professor, Brahma. In a twist of fate, she falls in love with Sanju and gets approval for their inter-caste marriage from their parents in India. Komali unknowingly gets caught after video footage that she accidentally shot while Shawar kills the Spanish ambassador, in the process of money laundering.

Sanju saves Komali from these henchmen on a couple of occasions; this is where the story in the diary ends abruptly. Out of curiosity, Akanksha starts questioning Sanju about their love story, and, in the process, ends up with disturbing facts. On continuous asking by Akanksha, Sanju tells her that Komali is dead. It is then shown in a flashback that for fixing the marriage of Sanju and Komali, their parents had come to Spain. It was at that time that Komali is kidnapped by Shawar's brother, and when Sanju comes to save her, Komali is murdered by the brother. In a fit of rage, Sanju stabs the whole gang to death, and Shawar's brother goes into a coma.

On hearing this, Akanksha feels sorry for Sanju and falls in love with him. She also tries to bring him out of the memory of Komali but in vain. Meanwhile, Akanksha spots Komali crossing a street. Akanksha runs to Sanju to tell him about Komali, but at that time, Sanju gets surrounded by Shawar's men. Sanju, while trashing up Shawar's men, tells Akanksha that it was his plan to trap her in his love to avenge the death of his and Komali's parents at the hands of Shawar. It is then shown in a flashback that after beating up Shawar's brother, Sanju had taken Komali's body to the hospital, from where Sanju's father calls up the Central Minister to arrest Shawar in Spain after watching the video footage.

The Central Minister then calls up Shawar to finish off this trouble in order to save himself. Shawar then goes to the hospital, kills Sanju's and Komali's parents, and attacks Sanju and Komali, who are presumed dead. However, Sanju and Komali did not die. It is revealed that Sanju had been waiting all this time to get his revenge; he made Akanksha the pawn in this game; and it was he who faxed their photo in order to make Shawar jealous so that Shawar himself will come to kill Sanju. Sanju and Shawar engage in a battle in the forest, where Sanju kills Shawar and his brother with Akanksha's help. Sanju and Komali live happily, while Akanksha lives alone.

Cast

Allu Arjun as Sanju Reddy, an engineer-turned-guitarist
Amala Paul as Komali Sankarabharanam, an orthodox Telugu Brahmin
Catherine Tresa as Akanksha, a psychology student
Shawar Ali as Shawar Ali, a money launderer and Akanksha's father's henchman
Brahmanandam as Fiddle Brahma
Ali as Gudivada Krishna
Nassar as Sanju's father
Pragathi as Sumathi, Sanju's mother
Tanikella Bharani as Shankarabharanam, Komali's father
Tulasi as Komali's mother
Subbaraju as Shawar Ali's brother
Rao Ramesh as Akanksha's father and the Central Minister
Mamilla Shailaja Priya as Akanksha's mother
Srinivasa Reddy as Sanju's musical gang member
Khayyum as Sanju's musical gang member
Damien Mavis as the Spanish ambassador
Steven Dasz as Henchman
Kaajal Vashisht
Devshi Khanduri in item number

Production

In September, Amala Paul was selected to play one of the female leads. First the makers chose Tapsee Pannu for another role, which was later received by Richa Gangopadhyay.^[6] But Richa was officially replaced and Tapsee Pannu was selected as the second female lead in the movie.^{[citation needed]} Later, Catherine Tresa replaced her.^[7] Chakri was the initial choice for music director but Devi Sri Prasad was hired later.^{[citation needed]} The film was officially launched on 18 October 2012 at Ramanaidu Studios in Hyderabad.^{[citation needed]} Filming took place in Spain in February 2013.^[8] First Look of the movie was launched on 10 March 2013.^[9]^[10] The director winded up films and went to shot digitally using Arri Alexa cameras with ultra primelenses.^{[citation needed]} A theatrical trailer was released on the occasion of Allu Arjun's birthday on 8 April 2013.^[11]

Soundtrack

Devi Sri Prasad, composed the music, collaborating for the sixth time with Allu Arjun and for the first time with Puri Jagannadh. Pop and reggae singer Apache Indian has teamed up for Devi Sri Prasad to sing a song in this film, which is the first time Apache Indian has sung a Telugu song in his career. Suraj Jagan also sang a song in this movie, marking his first collaboration with Devi Sri Prasad. The audio launch took place on 29 April 2013 at Shilpakala Vedika in Hyderabad.^{[citation needed]}

Track-List
No.	Title	Lyrics	Artist(s)	Length
1.	"Run Run"	Ramajogayya Sastry	Apache Indian, Sharmila, Benny Dayal	5:03
2.	"Shankarabharanamto"	Devi Sri Prasad	Mano, Suchith Suresan, Ranina Reddy	4:25
3.	"Violin Song (girl just)"	Viswa, David Simon	David, Anitha	4:24
4.	"Ganapati Bappa"	Bhaskarabhatla Ravi Kumar	Suraj Jagan	3:29
5.	"Top Lechipoddi"	Bhaskarabhatla Ravi Kumar	Sagar, Geetha Madhuri	4:18
6.	"Run Run (Remix)"	Ramajogayya Sastry	Apache Indian, Devi Sri Prasad, Sharmila	4:00
Total length:				25:43

Reception

The audio got a positive response. APHerald.com gave a review stating "Refreshing tracks from Devi Sri Prasad and this time stylish star Allu Arjun got stylish songs too from DSP."^[12] Cineoutlook.com gave a review stating "Very good musical scores. Going to rock in the coming days…"^[13]

Release

The film's overseas rights are owned by Blue Sky for approximately ₹30 million (equivalent to ₹51 million or US$600,000 in 2023)^{[citation needed]} It released worldwide on 31 May 2013 with a U/A Certificate from the Censor Board.^[14] The movie released in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on 30 May 2013.^[15]

Reception

Jeevi of idlebrain.com gave a rating of 3 on a scale of 5 and opined that the first half is entertaining. "It's a stylish film though emotions didn't work."^[16] Mahesh S Koneru of 123telugu.com gave a review stating "'Iddarammayilatho' is a very stylish offering from Puri Jagan. Allu Arjun's performance, Catherine's glamour and the action sequences are assets for the film. The slow pace in the second half and the absence of traditional Puri Jagan elements like heroism and punch dialogues might hamper the overall experience."^[17] Girija Narayan of Oneindia Entertainment gave a review stating "Iddarammayilatho is definitely a good movie to watch. The movie gets a lot more interesting in the second half. The climax definitely lets the viewers go home happy."^[18] Sasidhar AS of The Times of India gave a review stating, "Iddarammayilatho hits you like fresh air, and you instantly fall for the lead characters, refreshingly flesh-and-blood with their set of quirks, flaws and strengths. The first half does ramble a bit and takes time to build up into a riveting second half."^[19] APHerald.com gave a review stating "Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh."^[20] SuperGoodMovies gave a review stating "'Iddarammayilatho' is a beautiful and stylish movie of Allu Arjun and Puri Jagannath. Definitely, it is a worthy watch."^[21]

Box office

India

The film had a good start in A, B and C Centres in its first weekend. The film collected ₹195 million (equivalent to ₹330 million or US$3.9 million in 2023) on its opening day at worldwide circuits which is a record for Allu Arjun.^[22] It showed improvement irrespective of mixed reviews, ending up with a collection of ₹270 million (equivalent to ₹460 million or US$5.4 million in 2023) in 3 Days at the Indian box office.^{[citation needed]} The movie collected a total of ₹450 million (equivalent to ₹760 million or US$9.0 million in 2023) at the box office at the end of its opening week.^[23] The film continued to gross steady revenues at all areas, receiving much better response at A Centres, when compared to B and C Centres.^{[citation needed]} The film completed 50 Days in 19 Direct Centers on 19 July 2013.^[24] In Nizam Area Iddaramyilatho collected a Share of ₹125 million (equivalent to ₹210 million or US$2.5 million in 2023) in 70 Days.^[25]

Overseas

The movie collected a total of 9174,000 in just 3 days of release.^{[citation needed]} At its opening weekend, the movie collected a total of 17.1 million at the USA Box office.^{[citation needed]} Iddaramyilatho was a good grosser at overseas. It collected $1 million in its full run. Iddaramyilatho earned ₹13 million (US$150,000) through premier shows in the U.S. even before its release.^[25] Despite mixed reviews the movie collected $7.7 million worldwide and the movie was declared as a hit at the box office^{[citation needed]}