The channel was launched on 15 August 1995. At that time the channel mostly aired shows from its American counterpart.
On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of Deadliest Catch). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".[5]
In August 2013 (coinciding with Shark Week), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.[6]
On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand.[7]
In 2021, Amazon Prime Video started streaming Discovery Channel along with its sister channels.[8]
Discovery also partnership with Byjus for Discovery School Super League, It is a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest.[9]
Discovery HD (formerly known as Discovery HD World) is the HD time shift version of Discovery Channel India operated by Warner Bros. Discovery for the Indian subcontinent. Launched on 5 March 2010.[12] The channel runs time shift to main channel. It is available in eight languages including Hindi, English, Telugu, Malayalam, Kannada, Bengali and Marathi while the Tamil language has a separate dedicated channel Discovery Tamil.[2][3] The channel can be viewed on digital cable and satellite television in India. The Discovery Channel has also launched its OTT services Discovery Plus recently.[4]
DTamil is a separate Tamil dedicated channel of Discovery Channel.[13][3] The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus recently.[4]
Non-television ventures
Discovery School Super League
Discovery partnership with Byjus for Discovery School Super League, It is a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest and win amazing prizes along the way.[9]
DSSL is the national-level inter-school contest being telecasted on the Discovery channel. DSSL is an aptitude-based competition that provides a platform for students to compete and win awards. Students studying between Class 4 to Class 9 can apply for this contest. In 2022 the season 5 was premiered of it.[14][15]
Digital channels
Veer by Discovery
Veer by Discovery is India's first dedicated digital channel for the Indian Armed Forces. The debut series, "Battle Ops", premiered on Discovery Channel & Veer by Discovery digital channel on 26 January 2018. Other series on Veer include "India's Citizen Squad" and "Breaking Point: Indian Air Force Academy" (part of the larger Breaking Point franchise) among other shows.[16][17]
Marketing and branding
On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of Deadliest Catch). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a monogram that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".[5]
In August 2013 (coinciding with Shark Week), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.[6]
On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the Blue Swede version of "Hooked on a Feeling". The static version of the globe icon uses a non-standard projection that shows all continents, reflecting Discovery's presence as an international brand.[7]
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