Muodin huipulle (Finnish, "To the Top of Fashion") is Finland's version of the American reality television series Project Runway. The show aired on Finland's MTV3 from 2009 to 2011. In February 2023, over a decade after its second season, the series returned for a third season with a new judging panel and mentor.[1][2]
The show began airing in October 2009 at 20.00. In addition, Muodin huipulle Extra started airing on MTV3's daughter channel Sub on 24 September at 21.00. The first season was hosted by fashion designer and entrepreneur Minna Cheung [fi][3] in Heidi Klum's role and fashion editor and host Jaakko Selin [fi] filled Tim Gunn's role as fashion mentor. The second season's host was model Nora Vilva [fi] and mentor was designer Janne Renvall. Janne Kataja, who is well known for working on MTV3 and Sub programs, hosted Muodin huipulle Extra.[4]
The first season's winner, Katri Niskanen, received a one-year contract with Spalt PR, one year cooperation with L'Oreal Paris hair and makeup, and a Bernina Sewing Machine worth €6,000. In addition to this, the winner's collection was featured in the February 2010 issue of Finnish fashion magazine Olivia.