MTV Beats

MTV Beats

MTV Beats Logo
Type	Television Channel
Country	India
Broadcast area	International
Programming
Language(s)	Hindi
Picture format	1080i HDTV
Ownership
Owner	JioStar branding licensed from Paramount Networks EMEAA
History
Launched	9 October 2016; 8 years ago (2016-10-09)
Links
Website	www.mtvbeats.in
Availability
Terrestrial
DD Free Dish	LCN 820
Streaming media
Jio TV	India
JioCinema	India

MTV Beats is an Indian pay television channel dedicated to showing Hindi music videos 24×7 with a focus on Bollywood for an audience between the ages of 15 and 30.^[1] The channel is owned by JioStar under a license agreement with Paramount Networks EMEAA.^[1]

History

In September 2016, Viacom18 announced MTV Beats as a replacement for the Pepsi MTV Indies channel, with content migrated to the Internet. On 7 September 2016, MTV Beats began broadcasting featuring curated music playlists combined with themed shows and interactive features allowing public voting through the website, SMS and calls. In its second year of broadcasting, it recorded a 50% increase in viewership and the Blood Men Hi Beat in collaboration with the Indian Red Cross Society.^[2] (Beat in our blood) and organized a blood drive using the slogan. Currently, the channel selects an "Artist of the Month" and gets exclusive programming in his honor during the month.^[3]

References

1. Bureau, MN4U (7 September 2016). "Viacom18 to launch Hindi Music channel MTV BEATS: MTV Indies moves". MediaNews4U. Retrieved 29 October 2023. {{cite web}}: |last= has generic name (help)
2. www.ETBrandEquity.com. "As it reaches its second anniversary, MTV Beats witnesses 50% growth in viewership - ET BrandEquity". ETBrandEquity.com. Retrieved 29 October 2023.
3. "Colors". www.viacom18.com. Retrieved 29 October 2023.