MTV was a Portuguese pay television channel that was launched on 1 July 2003, replacing MTV Europe in Portugal. A high-definition simulcast feed of the channel launched on 17 June 2015.
In its initial stages MTV Portugal shared similar content to MTV Spain and MTV Italy, while also airing programming from MTV US and MTV Europe. There was a strong focus on music content but gradually the channel began to air reality shows similar to other MTV channels.[1] The channel was launched in Portugal with the support of private broadcaster SIC as it previously had a MTV branded block in the early 1990s. The channel is based at MTV Networks Europe in Madrid and supported by a local office is Lisbon.
In Spring 2011, MTV Portugal began to air new localised programming. The current MTV Portugal VJs are Diogo Dias – the first presenter of the channel, having hosted MTV Portugal since 2004 -, Luís Marvão and Patrícia Vieira. There are some Portuguese celebrities who also were MTV Portugal VJs: Filomena Cautela, Luísa Barbosa (in the second half of the 2000s) and Ana Sofia Martins (in the first half of the 2010s).
As of 2024, MTV Portugal’s schedule was merged into MTV Global’s. MTV Portugal branding still exists on social media platforms with localized content.
In 2012, MTV Portugal aired a new local television program which aims to look for new VJs across the country. It began its search by going across the country to ten different cities across six months and selects its top candidates to progress to the next stage.[2] During the VJ casting process it has visited Almada, Aveiro, Coimbra, Faro, Funchal, Guimarães, Lisbon, Montijo, Sintra, Viseu.[3]
Local programmes
MTV Amplifica (entertainment news update hosted by VJ Diogo)
MTV Breakfast Club (entertainment show hosted by VJ Patrícia and VJ Luís)
