Like Ooh-Ahh

"Like Ooh-Ahh"
Single by Twice
from the EP The Story Begins
Language	Korean
Released	October 20, 2015 (2015-10-20)
Genre	K-pop dance[1]
Length	3:35
Label	JYP
Songwriter(s)	Black Eyed Pilseung Sam Lewis
Twice singles chronology
"Like Ooh-Ahh" (2015) "Cheer Up" (2016)
Music video
"Like Ooh-Ahh" on YouTube

"Like Ooh-Ahh" (stylized as "Like OOH-AHH"; Korean: OOH-AHH하게; RR: Ooh-Ahh Hage) is the debut single recorded by South Korean girl group Twice. It was released by JYP Entertainment on October 20, 2015, as the lead single from their debut extended play The Story Begins. It was written and composed by Black Eyed Pilseung and Sam Lewis.

Composition

"Like Ooh-Ahh" is described as a "color pop" dance track with elements of hip-hop, rock, and R&B.^[1][2] The composition team included Black Eyed Pilseung and lyricist Sam Lewis, known for producing successful releases such as Miss A's "Only You".^[3]

Music video

On October 20, 2015, the song's music video was released on JYP Entertainment's YouTube Channel. It was directed by Kim Young-jo and Yoo Seung-woo of production team Naive.^[4][5]

The video begins with Twice in a run-down hospital filled with zombies. However, the members barely notice them and continue dancing and singing through the halls, the roof, a bus, and leading to a space eventually with the zombies themselves. It ends as one of the zombies hears his own heartbeat and slowly turns back into a human.^[6] The song's dance was choreographed by Lia Kim of 1Million Dance Studio with JYP Entertainment choreographer Yun Hee-so.^[7][8]

On November 11, 2016, it hit 100 million views on YouTube, making Twice the fourth K-pop girl group to reach this milestone, as well as the first debut music video to do so.^[9] Twice became the first K-pop female act to have three music videos with 200 million views each, as "Like Ooh-Ahh" achieved this view count by November 2 the following year.^[10] In July 2024, it became the group's eighth music video to surpass 500 million views on YouTube.^[11]

Commercial performance

Twice performing "Like Ooh-Ahh" in February 2016

"Like Ooh-Ahh" debuted at number 22 on Gaon's Digital Chart.^[12] After positive word of mouth spread about the song and its stage performances, "Like Ooh-Ahh" gradually rose in the charts until it reached its peak position at number 10, three months after its release.^[13][14][15] According to the Korean media, this chart trajectory was unusual for a rookie girl group.^[14][16] The song also peaked at number 6, 27 and 49 on Billboard charts' World Digital Song Sales, Billboard Japan Hot 100, and Philippine Hot 100, respectively.^[17][18][19]

"Like Ooh-Ahh" surpassed 100 million streams in February 2017 and 2,500,000 downloads in July 2018 on Gaon Music Chart.^[20]

Japanese version

On February 24, 2017, Twice officially announced that their debut in Japan was set for June 28. They released a compilation album titled #Twice which consists of ten songs including both Korean and Japanese-language versions of "Like Ooh-Ahh".^[21][22][23] The Japanese lyrics were written by Yhanael.^[24]

Charts

Weekly charts Weekly chart performance for "Like Ooh-Ahh" Chart (2015–2017) Peak position Japan (Japan Hot 100)[18] 27 Philippines (Philippine Hot 100)[19] 49 Philippines (BillboardPH K-pop Top 5)[25] 4 South Korea (Gaon)[13] 10 US World Digital Song Sales (Billboard)[17] 6

Year-end charts 2016 year-end chart performance for "Like Ooh-Ahh" Chart (2016) Position South Korea (Gaon)[26] 16 2017 year-end chart performance for "Like Ooh-Ahh" Chart (2017) Position Japan (Japan Hot 100)[27] 56

Certifications and sales

Certifications and sales for "Like Ooh-Ahh"

Region	Certification	Certified units/sales
South Korea	—	2,500,000[20]
Streaming
Japan (RIAJ)[28]	Gold	50,000,000^†
South Korea	—	100,000,000[20]
^† Streaming-only figures based on certification alone.

References

1. "The Story Begins". Twice Official Website. JYP Entertainment. Archived from the original on November 3, 2018. Retrieved August 15, 2017.
2. Lee, Nancy (October 20, 2015). "[Video] Twice Enters Girl Group Competition with 'Like OOH-AHH'". Mwave. CJ E&M Corp. Archived from the original on August 14, 2017. Retrieved August 15, 2017.
3. Lee, Jin-ho (October 20, 2015). "Twice's Momo and Tzuyu are Thankful for Opportunity to Debut". Mwave. CJ E&M enewsWorld. Archived from the original on August 14, 2017. Retrieved August 15, 2017.
4. Kim, Myeong-seok (October 20, 2015). "트와이스, 평균나이 19세·최강 비주얼 그룹의 탄생". TV Report (in Korean). Archived from the original on March 4, 2016. Retrieved August 15, 2017.
5. "TWICE(트와이스) "OOH-AHH하게(Like OOH-AHH)" M/V". Studio Naive. December 23, 2015. Retrieved August 15, 2017.
6. Fox, Kevin (October 19, 2015). "TWICE Release Zombie-Filled Music Video For 'OOH-AHH' Along With 1st EP". Kpop Starz. Archived from the original on January 2, 2016. Retrieved August 15, 2017.
7. The Story Begins (CD). Twice. JYP Entertainment. 2015.
8. Kim, Ye-na (November 3, 2018). "리아킴 누구? 선미·트와이스 히트곡 안무가→'댄싱하이' 멘토까지" [Who is Lia Kim? Sunmi and Twice's hit song choreographer and Dancing High mentor]. TV Daily (in Korean). Retrieved August 19, 2024.
9. "TWICE's music video hits 100 million views". Yonhap News. November 11, 2016. Archived from the original on November 12, 2016. Retrieved August 15, 2017.
10. "'Like Ooh-aah' 3rd music video from Twice to hit 200m views". Kpop Herald. Herald Corporation. November 2, 2017. Archived from the original on November 2, 2017. Retrieved November 2, 2017.
11. Shim, Sun-ah (July 12, 2024). "TWICE's 'Like Ooh-Ahh' tops 500 mln YouTube views". Yonhap News Agency. Retrieved August 19, 2024.
12. "2015년 44주차 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on September 9, 2019. Retrieved August 15, 2017.
13. "2016년 04주차 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on March 13, 2016. Retrieved August 15, 2017.
14. Jeong, Ji-won (November 15, 2015). "트와이스, 역주행의 기적…신인이 이래도 돼?" [Twice's miracle back up the charts... can a rookie be this good?]. Xports News (in Korean). Retrieved November 7, 2023.
15. Jeong, Jun-hwa (January 8, 2016). "트와이스, 우아한 역주행..'인가' 1위 후보 됐다" [Twice's 'Ooh-Ahh' climb back up the charts, even nominated for #1 on 'Inkigayo']. OSEN (in Korean). Retrieved November 7, 2023.
16. Yoon, Gi-baek (December 26, 2015). "트와이스, '우아하게' 음원차트 다시 한 번 역주행… 대세 맞네" [Twice's 'Like Ohh-Ahh' climbs up the music charts again... It's the trend]. Sports World (in Korean). Retrieved November 7, 2023.
17. "World Digital Song Sales – The week of January 2, 2016". Billboard. Archived from the original on August 7, 2019. Retrieved August 15, 2017.
18. "Billboard Japan Hot 100 (2017/07/17 付け)". Billboard Japan (in Japanese). Archived from the original on September 1, 2017. Retrieved July 13, 2017.
19. "BillboardPH Hot 100 – August 21". Billboard Philippines. Algo-Rhythm Communications Inc. Archived from the original on October 22, 2017. Retrieved June 28, 2018.
20. C., Daniel (September 12, 2018). "GAON′s 관찰노트" [Gaon's Observation Notes]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
21. "TWICE to debut in Japan in June". Yonhap News. February 24, 2017. Archived from the original on May 21, 2017. Retrieved August 15, 2017.
22. "2017年6月28日にデビューにしてベストアルバム「#TWICE」リリースで日本上陸!！". Twice Japanese website (in Japanese). Warner Music Japan. Archived from the original on February 24, 2017. Retrieved August 15, 2017.
23. Yoon, Min-sik (February 24, 2017). "Twice to debut in Japan". K-pop Herald. Herald Corporation. Archived from the original on February 27, 2017. Retrieved August 15, 2017.
24. "#TWICE". Naver Music (in Korean). Naver Corp. Archived from the original on January 2, 2018. Retrieved August 15, 2017.
25. "BillboardPH K-Pop Top 5 – November 17". Billboard Philippines. Algo-Rhythm Communications Inc. Archived from the original on December 19, 2017. Retrieved June 28, 2018.
26. "2016년 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on August 15, 2017. Retrieved August 15, 2017.
27. "2017 Year-End Rankings". Billboard Japan (in Japanese). Archived from the original on May 11, 2019. Retrieved December 8, 2017.
28. "Japanese single streaming certifications – Twice – Like OOH-AHH" (in Japanese). Recording Industry Association of Japan. Retrieved April 24, 2023. Select 2023年3月 on the drop-down menu