IF (film)

This article is about the 2024 comedy film. For the 1968 drama film, see If.....

IF
Theatrical release poster
Directed by	John Krasinski
Written by	John Krasinski
Produced by	Allyson Seeger John Krasinski Andrew Form Ryan Reynolds
Starring	Cailey Fleming Ryan Reynolds John Krasinski Fiona Shaw Phoebe Waller-Bridge Louis Gossett Jr. Steve Carell
Cinematography	Janusz Kamiński
Edited by	Christopher Rouse Andy Canny
Music by	Michael Giacchino
Production companies	Sunday Night Productions Maximum Effort
Distributed by	Paramount Pictures
Release dates	May 8, 2024 (2024-05-08) (France) May 17, 2024 (2024-05-17) (United States)
Running time	104 minutes[1]
Country	United States
Language	English
Budget	$110 million[2]
Box office	$190.3 million[3][4]

IF is a 2024 American live action/animated fantasy comedy-drama film written, produced, and directed by John Krasinski. The film features an ensemble cast that includes Cailey Fleming, Ryan Reynolds, Krasinski, and Fiona Shaw with supporting roles done by Alan Kim and Liza Colón-Zayas, along with the voices of Phoebe Waller-Bridge, Louis Gossett Jr., and Steve Carell. Combining live-action and animation, the film follows a young girl (Fleming) who goes through a difficult experience and begins to see everyone's imaginary friends who have been left behind as their real-life children have grown up.

Development of the film began in 2019, with Krasinski set to write and direct and Reynolds attached to star. The rest of the cast joined between October 2021 and January 2022, and filming took place in New York City between August of that year and May 2023. IF was theatrically released by Paramount Pictures in the United States on May 17, 2024. The film received mixed reviews from critics and became a box office failure, grossing over $190.3 million against a budget of $110 million.

Plot

12-year-old Bea moves into her grandmother Margaret's apartment in New York while her father waits for heart surgery in the same hospital where her mother died of cancer years earlier. One night, Bea sees an unfamiliar creature, following it back to her grandmother's building.

The next day, Bea sees it again, accompanied by a man. She follows them to a nearby house where the man, Cal, retrieves a large furry purple creature named Blue. Bea also meets the other creature, a butterfly-like being named Blossom, and faints.

Bea awakens in Cal's apartment where she learns that he has been working with imaginary friends (or IFs) to place them with new children as their original children have grown up and forgotten them, and they will soon disappear. Initially reluctant, she eventually decides to help Cal.

The next day, Cal takes Bea to Memory Lane Retirement Home, a retirement community for IFs housed underneath a swing ride in Coney Island. An elderly teddy bear and the head of the facility named Lewis inspires her to use her imagination to redesign the facility, much to the chagrin of Cal. Bea tries to match one of the IFs with Benjamin, a young patient at the hospital, but he is unable to see any of them. Lewis suggests to Bea that maybe IFs do not need new kids, but rather to reunite with their old ones.

Talking with her grandmother, Bea sees a photo of her as a young dancer and recognizes Blossom in the background. Realizing she was her grandmother's IF, she decides to test Lewis' idea. Playing one of her grandmother's records inspires Margaret to dance and she remembers Blossom, instilling Bea with hope.

Following a tip, Bea, Cal, and Blue find Blue's original kid Jeremy, now a grown man trying to launch a business. With Bea's help Jeremy remembers Blue, who gives him the confidence he needs for a business presentation.

That evening, Bea arrives at Margaret's who frantically informs her granddaughter that there has been a complication with her father's treatment. Comforted by Cal, Bea says she does not want to say goodbye to her dad, so he suggests she tell him a story instead.

At the hospital, Bea tells her father a story about how she was pushing herself to act like a grown-up when she is just a child who still needs her father. He wakes up and they hug. When Bea goes outside his hospital room, she sees that all of the IFs, who had accompanied her to the hospital, are gone.

Returning to her grandmother's building, Bea goes to thank Cal only to discover that the door to his apartment opens into an old storage room as revealed by the landlady. After her dad is released from the hospital, he and Bea pack up to go home. During this, Bea realizes from an old picture she painted that Cal is actually her own IF, whom she had forgotten after her mother's death. Bea rushes to Cal's room and thanks him for helping, telling him she will always need him. This allows her to see Cal and the IFs again and they reunite one last time.

Some time later, Cal continues reuniting the IFs with their original kids, now grown up. Benjamin meets his IF, a cartoonish bespectacled dragon with a cast and crutch.

Cast

• Cailey Fleming as Bea, a girl who can see IFs
• Ryan Reynolds as Cal, Bea's neighbor who can also see IFs
• John Krasinski as Bea's unnamed father
• Fiona Shaw as Bea's grandmother^[a]
• Alan Kim as Benjamin, a boy recuperating in the hospital from his injuries
• Liza Colón-Zayas as Janet, a nurse who watches over Bea's father
• Bobby Moynihan as Jeremy, a businessman who was the creator of Blue
• Catharine Daddario as Bea's mother
• Barbara Andres as the Woman Upstairs, the unnamed elderly landlady of the building that Bea's grandmother lives in.

Voices

• Steve Carell as Blue, a large purple monster IF
• Phoebe Waller-Bridge as Blossom, a rubber hose-style butterfly-like IF
• Louis Gossett Jr. as Lewis, an elderly teddy bear IF who runs the Memory Lane Retirement Home
• Awkwafina as Bubble^[b], an IF composed of a bunch of bubbles that can pop and reconstitute themselves
• Emily Blunt as Unicorn^[c], a plush unicorn IF with a pink and green mane
• George Clooney as Spaceman, an astronaut IF
• Bradley Cooper as Ice, an IF who resembles an anthropomorphic glass of ice water
• Matt Damon as Flower^[d], an IF who resembles an anthropomorphic sunflower in a plaid suit
• Bill Hader as Banana, an anthropomorphic banana IF who works as a water aerobics instructor at the Memory Lane Retirement Home
• Richard Jenkins as Art Teacher, a lay figure IF who works as the art teacher at the Memory Lane Retirement Home
• Keegan-Michael Key as Slime^[e], an IF who resembles a green slime blob
• John Krasinski as Marshmallow, an anthropomorphic marshmallow IF whose head is always on fire
• Blake Lively as Octopuss^[f], an anthropomorphic cat IF who wears an octopus costume
• Allyson Seeger as Viola, an anthropomorphic viola IF with sunglasses
• Sebastian Maniscalco as Magician Mouse, an anthropomorphic mouse IF who is dressed like a magician
• Christopher Meloni as Cosmo, a detective IF with an obscured face
• Matthew Rhys as Ghost^[g], a crown-wearing ghost IF
• Sam Rockwell as Guardian Dog, an anthropomorphic dog superhero IF
• Maya Rudolph as Ally, an anthropomorphic plush alligator IF
• Amy Schumer as Gummy Bear, a large gummy bear IF
• Jon Stewart as Robot, an '80s-style toy robot IF in a domed helmet and one large wheel instead of legs

Production

In October 2019, Paramount Pictures outbid Lionsgate and Sony, among other studios, to win the rights to Imaginary Friends, a project developed by John Krasinski and Ryan Reynolds, with Krasinski set to write and direct it.^[5] In May 2021, Krasinski's Sunday Night Productions and Reynolds's Maximum Effort signed first-look deals with Paramount.^[6][7] In October 2021, Phoebe Waller-Bridge and Fiona Shaw joined the cast.^[8] In January 2022, Steve Carell, Alan Kim, Cailey Fleming, and Louis Gossett Jr. joined the cast, with the film retitled IF. The film reunites Krasinski and Carell, who both starred in The Office (2005–2013) as Jim Halpert and Michael Scott, respectively.^[9] In August 2022, Bobby Moynihan was added to the cast.^[10] Principal photography began on August 31, 2022, with Janusz Kamiński as cinematographer, and wrapped by early May 2023.^[11][12] Framestore provided the visual effects and animation.^[13][14] Animation director Arslan Elver and VFX supervisor Chris Lawrence worked alongside Krasinski on set and during pre- and post-production.^[15][16]

The film's end credits include Brad Pitt as Keith, an invisible IF with no lines, understood to be just offscreen when other characters trip over him. Pitt's credit is a reference to his cameo as Vanisher in Deadpool 2 (2018), co-starring Reynolds.^[17][18] The film is dedicated to Gossett Jr., who died before its release.^[19]

Music

Michael Giacchino composed the score for the film.^[20][21] The film’s soundtrack includes Tina Turner’s "Better Be Good to Me", Nat King Cole's "L-O-V-E" and the "Adagio for Spartacus and Phyrigia" from Aram Khachaturian’s Spartacus.

Release

Theatrical

IF was released by Paramount Pictures in the United States on May 17, 2024,^[22] after its originally scheduled release date of November 17, 2023 was first pushed to May 24, 2024, and then shifted forward by one week.^[23]

Home media

The film was released on digital platforms by Paramount Home Entertainment on June 18, 2024.^[24] It began streaming on Paramount+ on July 9, 2024,^[25] and was released on Ultra HD Blu-ray, Blu-ray, and DVD on August 13, 2024.^[24]

Reception

Box office

IF grossed $111.1 million in the United States and Canada, and $79.2 million in other territories, for a total of $190.3 million worldwide.^[4][3] Variety estimated the film would need to gross $275 million worldwide in order to break-even.^[26]

In the United States and Canada, IF was released alongside The Strangers: Chapter 1 and Back to Black, and was originally projected to gross around $40 million from 4,041 theaters in its opening weekend.^[27] After making $10.3 million on its first day (including $1.8 million from Thursday night previews), weekend estimates were lowered to $30 million. It went on to debut to $33.7 million, topping the box office.^[28] In its second weekend, the film made $16.8 million (a drop of -53%), finishing third behind newcomers Furiosa: A Mad Max Saga and The Garfield Movie.^[29] In France, the film made $3.3 million during its opening weekend in 621 cinemas.^[4]

Critical response

On the review aggregator website Rotten Tomatoes, 50% of 207 critics' reviews are positive, with an average rating of 5.8/10. The website's consensus reads: "A sweet ode to rediscovering one's inner child, IF largely works as old-fashioned family entertainment despite an occasionally unfocused and unnecessarily complicated plot."^[30] Metacritic, which uses a weighted average, assigned the film a score of 46 out of 100, based on 38 critics, indicating "mixed or average" reviews.^[31] Audiences polled by CinemaScore gave the film an average grade of "A" on an A+ to F scale, while those polled by PostTrak gave it an 84% overall positive score, with 64% saying they would definitely recommend it.^[28]

Adrian Horton of The Guardian awarded the film 3 out of 5 stars, writing that it "checks the boxes" on the elements of a family-friendly movie, but also noting that it does not "fully conjure the magic" of other films in the genre.^[32] Another mixed review was published on NPR by Bob Mondello, who wrote that "mostly the filmmakers detour, decorate and digitize their story rather than telling it, and that doesn't mesh well with the real-world stuff — dad's surgery, for instance, and Bea's wandering all over Brooklyn without her grandma seeming to notice. And yes, I know: IF is a kid-flick, but it still needs grounding. We're in Brooklyn, not Willy Wonkaland."^[33] RogerEbert.com reviewer Clint Worthington called the film "a well-intentioned misfire".^[34]

Tomris Laffly of Variety wrote that the movie was "in desperate need of some coherent world-building", while praising the performance of Cailey Fleming in the lead role.^[35] In a more negative review for The Hollywood Reporter, Frank Scheck criticised the film as "plagued by significant tonal shifts and pacing issues".^[36]

Noah Berlatsky of Chicago Reader was even more dismissive, stating, "IF makes you wish you were watching some other movie. (...) There's a fine line between the whimsical dream logic of Roald Dahl and irritating, incoherent nonsense. Director John Krasinski's new kids film IF is nowhere near that line. Despite the best efforts of the extremely talented child actor Cailey Fleming, IF makes no sense, narratively, emotionally, or visually."^[37]

Several critics noted the film's sharing some similarities with the Cartoon Network animated series Foster's Home for Imaginary Friends, which itself featured an orphanage that takes care of imaginary friends after their kids outgrow them and they leave after other children adopt them.^[h]

Notes

1. Despite being named Margaret, the character was credited as "Bea's grandmother".
2. Despite introducing herself as Pop, the character was credited as "Bubble".
3. Despite introducing herself as Uni, the character was credited as "Unicorn".
4. Despite being named Sunny in the IF dossier and introducing himself by that name, the character was credited as "Flower".
5. Despite introducing himself as Steven, the character was credited as "Slime".
6. Despite being named Octo Cat in the IF dossier, the character was credited as "Octopuss".
7. Despite introducing himself as Andromedus III, the character was credited as "Ghost".
8. Attributed to multiple references:^{[38][39][40][41][42]}

References

1. "IF (U)". BBFC. April 25, 2024. Archived from the original on April 25, 2024. Retrieved April 25, 2024.
2. D'Alessandro, Anthony (May 14, 2024). "John Krasinski & Ryan Reynolds' 'IF' To Give More Lift To Summer Box Office With $40M Opening – Preview". Deadline Hollywood. Archived from the original on May 15, 2024. Retrieved May 15, 2024.
3. "IF – Financial Information". The Numbers. Archived from the original on May 14, 2024. Retrieved September 8, 2024.
4. "IF (2024)". Box Office Mojo. Archived from the original on May 4, 2024. Retrieved September 8, 2024.
5. Kit, Borys (October 15, 2019). "Ryan Reynolds, John Krasinski Teaming for Fantasy Comedy Imaginary Friends (Exclusive)". The Hollywood Reporter. Archived from the original on March 31, 2023. Retrieved April 15, 2022.
6. Kroll, Justin (May 3, 2021). "Ryan Reynolds And His Maximum Effort Banner Sign First-Look Deal With Paramount Pictures". Deadline Hollywood. Archived from the original on October 23, 2022. Retrieved January 25, 2022.
7. Kroll, Justin (May 11, 2021). "John Krasinski And His Sunday Night Banner Signs First-Look Deal With Paramount Pictures". Deadline Hollywood. Archived from the original on October 23, 2022. Retrieved January 25, 2022.
8. McClintock, Pamela (October 28, 2021). "Phoebe Waller-Bridge, Fiona Shaw Join John Krasinski's Next Movie (Exclusive)". The Hollywood Reporter. Archived from the original on March 31, 2023. Retrieved April 18, 2022.
9. Kroll, Justin (January 25, 2022). "Steve Carell, Alan Kim, Cailey Fleming & Louis Gossett Jr. Join Paramount And John Krasinski's IF Starring Ryan Reynolds". Deadline Hollywood. Archived from the original on March 1, 2023. Retrieved January 25, 2022.
10. Kroll, Justin (August 29, 2022). "Bobby Moynihan Joins Ryan Reynolds In IF From John Krasinski and Paramount". Deadline Hollywood. Archived from the original on March 1, 2023. Retrieved August 29, 2022.
11. Krasinski, John [@johnkrasinski] (August 31, 2022). "Beautiful day to kickoff a movie! #IF" (Tweet). Archived from the original on August 31, 2022. Retrieved August 31, 2022 – via Twitter.
12. Kroll, Justin (May 2, 2023). "How WGA Strike Could Impact Movies Gearing Up For Production". Deadline Hollywood. Archived from the original on May 3, 2023. Retrieved May 2, 2023.
13. "IF". Framestore. Archived from the original on April 18, 2024. Retrieved April 18, 2024.
14. "Imaginary Friends ARE Real in IF Teaser Trailer". Animation World Network. Archived from the original on April 19, 2024. Retrieved April 19, 2024.
15. "You are being redirected..." Animation Magazine. Archived from the original on May 8, 2024. Retrieved May 8, 2024.
16. Giardina, Carolyn (February 5, 2019). "Visual Effects Society Awards: Avengers: Infinity War Wins Top Prize". The Hollywood Reporter. Archived from the original on February 6, 2019. Retrieved May 13, 2024.
17. Smith, Rachel (May 14, 2024). "IF: John Krasinski Confirms Brad Pitt Plays Invisible Character Keith (Exclusive)". Entertainment Tonight. Archived from the original on May 16, 2024. Retrieved May 16, 2024.
18. Ortiz, Andi (May 17, 2024). "IF: Yes, There's a Subtle Deadpool Easter Egg in Ryan Reynolds' New Film". TheWrap. Retrieved June 18, 2024.
19. Burr, Ty (May 15, 2024). "'IF' is a flight of fancy that doesn't take off". The Washington Post. Retrieved May 28, 2024.
20. John Krasinski [@johnkrasinski] (January 17, 2024). "… I think I found my IF. @m_giacchino @ifmovie". Retrieved January 17, 2024 – via Instagram.
21. Piña, Christy (May 11, 2024). "John Krasinski on Getting Bradley Cooper, George Clooney, Ryan Reynolds to Join 'IF': 'Most Yeses of My Career'". The Hollywood Reporter. Archived from the original on May 17, 2024. Retrieved May 13, 2024.
22. D'Alessandro, Anthony (October 23, 2023). "Mission: Impossible 8 Jumps To 2025; A Quiet Place: Day One Goes To Summer In 2024 Theatrical Shake-Up Due To Actors Strike". Deadline Hollywood. Archived from the original on November 19, 2023. Retrieved October 23, 2023.
23. Murphy, J. Kim (July 19, 2022). "Paramount Sets A Quiet Place: Day One and John Krasinski-Directed Ryan Reynolds Film IF for 2024". Variety. Archived from the original on October 27, 2022. Retrieved July 20, 2022.
24. Paz, Maggie Dela (June 17, 2024). "IF 4K, Blu-ray, DVD, and Digital Release Date Set for Ryan Reynolds Movie". ComingSoon.net. Retrieved June 27, 2024.
25. Carson, Lexi (July 8, 2024). "IF Sets Paramount Plus Streaming Date". Variety. Retrieved July 10, 2024.
26. Rubin, Rebecca (June 12, 2024). "Why Does Hollywood Care About Box Office Opening Weekends?". Variety. Archived from the original on June 12, 2024. Retrieved June 12, 2024.
27. D'Alessandro, Anthony (May 14, 2024). "John Krasinski & Ryan Reynolds' IF To Give More Lift To Summer Box Office With $40M Opening – Preview". Deadline Hollywood. Archived from the original on May 15, 2024. Retrieved May 15, 2024.
28. D'Alessandro, Anthony (May 19, 2024). "'IF' Rises To $34M+, 'Strangers: Chapter 1' Strong At Near $12M, 'Back To Black' Goes Belly-Up At $2.8M – Sunday Box Office Update". Deadline Hollywood. Archived from the original on May 17, 2024. Retrieved May 19, 2024.
29. D'Alessandro, Anthony (May 25, 2024). "'Furiosa' Up In Smoke With $31M-$33M, Lowest Memorial Day Opening In Decades, Might Get Clawed By 'Garfield': How Worried Should Hollywood Be About Theatrical? – Saturday Update". Deadline Hollywood. Archived from the original on May 26, 2024. Retrieved May 25, 2024.
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31. "IF". Metacritic. Fandom, Inc. Retrieved May 22, 2024.
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33. Mondello, Bob (May 16, 2024). "'IF' only! These imaginary friends are sweet, but could have been so much more". NPR. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
34. Worthington, Clint. "IF movie review & film summary (2024)". RogerEbert.com. Archived from the original on May 18, 2024. Retrieved May 18, 2024.
35. Laffly, Tomris (May 15, 2024). "IF Review: John Krasinski's Ryan Reynolds-Starring Children's Tale Has a Classical Look, but Messy World-Building". Variety. Archived from the original on May 16, 2024. Retrieved May 16, 2024.
36. Scheck, Frank (May 15, 2024). "IF Review: Ryan Reynolds Leads a John Krasinski-Directed Family Film That's Easier to Admire Than Enjoy". The Hollywood Reporter. Archived from the original on May 16, 2024. Retrieved May 16, 2024.
37. Berlatsky, Noah (May 17, 2024). "Review: IF". Chicago Reader. Archived from the original on May 18, 2024. Retrieved May 18, 2024.
38. Bibbiani, William (May 15, 2024). "'IF' Review: John Krasinski's Kid-Friendly Fantasy Rings Mostly Hollow". TheWrap. Archived from the original on May 16, 2024. Retrieved May 17, 2024.
39. Loughrey, Clarisse (May 16, 2024). "IF review: John Krasinski and Ryan Reynolds aim (unsuccessfully) for Spielbergian wonder". The Independent. Archived from the original on May 16, 2024. Retrieved May 17, 2024.
40. Tyler, Adrienne (December 17, 2023). "John Krasinski's New Comedy Is Oddly Similar To An Underrated Kids Show From 19 Years Ago". Screen Rant. Archived from the original on January 13, 2024. Retrieved May 17, 2024.
41. Stenzel, Wesley (April 24, 2024). "Steve Carell and John Krasinski have an Office reunion in new IF promo". Entertainment Weekly. Archived from the original on May 10, 2024. Retrieved May 17, 2024.
42. LaMarche, Lee (January 14, 2024). "John Krasinski's IF Looks Eerily Similar to Foster's Home for Imaginary Friends". MovieWeb. Archived from the original on May 7, 2024. Retrieved May 17, 2024.

External links

• Official website
• IF at IMDb 
• IF at Box Office Mojo
• IF at Rotten Tomatoes