Parade logo during Boscov's title sponsorshipThe parade's logo, introduced in 2008 with IKEA's sponsorship of the parade
The annual Philadelphia Thanksgiving Day Parade began in 1920. It is the longest continuously held Thanksgiving day parade in the country. Like other parades of its type, it features balloons, floats, high school marching bands, and celebrities. Gimbels department store sponsored the 1920 parade as the Gimbels Thanksgiving Day Parade; it continued annually despite World War II.[2]
Ellis Gimbel, one of the founders of Gimbels Department Stores, wanted his toy land to be the destination of holiday shoppers everywhere. He had more than 50 store employees dressed in costume and sent to walk in their first Thanksgiving Day parade. The parade featured floats as marchers paraded down Market Street, with the parade's finale featuring Santa Claus arriving at the eighth-floor toy department at Gimbels, where he climbed the ladder of a Philadelphia Fire Department ladder truck.[2] Gimbels emulated other holiday parades already in existence. The Santa Claus Parade in Peoria, Illinois, is held on the day after Thanksgiving and is the oldest, continuously held holiday parade in the country since 1887, under the sponsorship of Frederick Block and the Schipper & Block, later renamed Block & Kuhl Department Store. Block's example led to the founding of similar parades in other cities. The parade tradition continues today.
When Batus Inc., which then owned Gimbels, was unable to find a buyer for the store in 1986, the Gimbel's chain was liquidated, leaving the fate of the country's oldest parade was up in the air. Boscov's, a family-owned department store based in Reading, Pennsylvania, and WPVI (6abc), the ABC affiliate in Philadelphia, which is owned by The Walt Disney Company, then took over sponsorship of the parade.[3] They renamed the event as the 6abc Boscov's Thanksgiving Day Parade.
21st century
In 2004, the parade celebrated its 85th anniversary with new balloons and floats. An opening number paid tribute to the celebrities who had participated during its history. In 2005, it had the most stars in history, as well as eight new balloons, more than ever before. In 2007, the parade presented the first parade float with a built-in ice rink. Disney's High School Musical: The Ice Tour utilized the rink.
In August 2008, Boscov's Department Stores filed for Chapter 11 bankruptcy protection and planned to close several stores, due to financial problems from the widespread recession. They then gave up sponsorship of the parade. Swedish furniture manufacturer IKEA, which has a store and its North American home office in nearby Conshohocken, Pennsylvania, succeeded Boscov's as parade sponsor from that year until 2010.
In June 2011, Dunkin' Donuts announced that they would sponsor the parade.[4] In addition to balloons and marching bands, the show features ABC Network celebrities, stars from stage and screen, Disney characters, and local personalities, including members of the Action News team.
In 2020, due to the COVID-19 pandemic, the parade was held as a television-only event. The 6abc Dunkin' Thanksgiving Celebration featured modifications similar to those made by the Macy's and America's Thanksgiving Parades.[5] The parade returned to its traditional format in 2021.
Television coverage
Since 1966, the parade has been broadcast on WPVI, as well as simulcast on other television stations throughout the United States.[6] Viewers could also watch the telecast on the station's website, 6abc.com, ABC News Live, Disney+ and Hulu, and since 2023 the parade has been aired intenationally via the Youtube page of ABC News.
Good Morning America, ABC's national morning news program, sends a reporter to the event each year and covers festivities leading up to the parade. Recently, Good Morning America then-weather anchorSam Champion participated in hosting, marking his 6th year of participation in 2013.[7] In more recent years, current GMA weekday weather anchor Ginger Zee has participated in hosting.[8]
Jim O'Brien was the program's first host; Dave Roberts became a perennial host upon joining the station in 1978. After the sudden death of O'Brien in 1983, WPVI's Lisa Thomas-Laury "took the reins" as Roberts's co-host. Together, Roberts and Thomas-Laury hosted the parade for nearly 20 years. When Thomas-Laury began to experience health problems in 2002, WPVI weather anchor Cecily Tynan replaced her. 2006 marked the program's first high-definition telecast.
Since her return to WPVI, Thomas-Laury helped host the finale in 2005 and 2006. In 2009, the station announced that Roberts would retire from broadcasting on December 11 of that year. Thomas-Laury made a special appearance in 2009 to celebrate Roberts's years as host. The current hosting team is Tynan and WPVI news anchor Rick Williams,[9] who replaced Roberts.
WPVI also broadcasts annual live coverage of Philadelphia's Pulaski, Columbus, and Puerto Rican parades.[6]
Balloons
Balloons have been created to represent a wide variety of characters from popular children's books, including folk tales; toys, comic books, animated movies (cartoons), TV series (such as Sesame Street), films and other genres. Increasingly over the years, the balloons have featured characters who have tie-in marketing of toys, games, and accessories.
Returning: Olivia the Pig, T-Rex, Tasmanian Devil, Curious George, The Cat in the Hat, Mr. Potato Head, The Very Hungry Caterpillar, Bugs Bunny, The Grinch, Scooby-Doo, Daniel Tiger
Returning: Bugs Bunny, Clifford the Big Red Dog, Daniel Tiger, Strawberry Shortcake, Gingerbread Man, Red from Fraggle Rock, Very Hungry Caterpillar, Pajanimals
Returning: Turkey, Bumble the Abominable Snowman, Mr. Potato Head Fireman, Pac-Man, Horton the Elephant, Magenta and Tartan Ornaments, Pizazz the Snowman, Red from Fraggle Rock, My Little Pony, Strawberry Shortcake, Neon Gift Box, Smurfette
2024
New: Butterscotch the Elf, Dunkin’ Gift Boxes, Daniel Tiger as The Drum Major, Sunny Starscout from My Little Pony: Make Your Mark, Twinkles the Snowman, Bumble the Abominable Snowman
In addition to the well-known balloons and floats, the parade also features live music and other performances. High-school marching bands from across the country participate, and the television broadcasts feature performances by famous singers and bands as well as appearances by local celebrities and actors from ABC shows. Since 1997, the parade has also featured a tap routine called "FanTAPulous," with more than 450 dancers from the East Coast. Other special guests include state and national beauty contest winners, cheerleaders of major sports teams, casts from musicals performing in Philadelphia, and Santa and Mrs. Claus.
2024 will be the first time the Philadelphia Ghostbusters join the parade line up. They will be accompanied by members of the Delco Ghostbusters, Ghostbusters of New Jersey, and Diamond State Ghostbusters.
For more than 25 years,[25]WPVI-TV has partnered with the Boy Scouts of AmericaCradle of Liberty Council in their Scouting For Food program to collectively coordinate one of the most massive food drives in the nation.[26] (In recent years, until 2006, it was called the 6abc/Boy Scouts Holiday Food Drive). In 2006 the Holiday Food Drive amassed 120,000 lbs of food,[27] and for 2010 Boy Scouts troops' efforts led to the collection of over 40,000 pounds of food towards the cumulative total.[26] The food drive distributes paper bags to residents' homes and collection boxes at local stores in the region. A few weeks later, they are picked up and sent to help those in need at Thanksgiving and the end of year holidays. The Boy Scouts also go to the parade route every year and collect food from spectators. The parade and food drive sponsors are generally the same.[28] In June 2011, Dunkin' Donuts announced that they would also co-sponsor the food drive. Proceeds of the food drive currently benefit Philabundance.
