The Alabama and Mississippi primaries were seen as a last possible point for the Newt Gingrich campaign to stay afloat in a primary season where he had only won two states up to that point; South Carolina in January and Georgia during Super Tuesday.[3] Alabama and Mississippi were the keystones of his "Southern Strategy".[4][5] Gingrich ignored other upcoming primaries to focus on campaigning in the two neighboring Gulf states.[6]
The results in Alabama, alongside those of Mississippi, effectively ended any remaining momentum for Gingrich's struggling campaign. Despite the second-place finishes in "must-win" states, Gingrich chose to stay in the race in hopes of facilitating a brokered convention.[10]