On 19 June 2011, all Zee channels rebranded with a new logo which was like number two instead of alphabet Z.[3][4][5][importance?]
In 2019, Samrat Ghosh became the head of the channel.[6][importance?]
The channel's new graphics was revealed during Sa Re Ga Ma Pa on 7 October 2018.[7][8][9][importance?] In February 2020, it was one of the largest Bengali-language television channels in India by viewership.[10]
On 30 September 2021, Bangladesh imposed a blackout on foreign television channels, including Zee Bangla, that broadcast commercials.[11] Two weeks later, Zee Bangla resumed broadcasting in Bangladesh, albeit without the commercials.[12]