WSDV is powered at 1,000 wattsnon-directional. Programming is also heard on FM translatorW280EV. The station uses the translator's dial position, calling itself "103.9 KISS-FM".
WSPB became a CBS RadioNetwork affiliate, airing CBS's line up of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts. It was unique among stations on the Gulf Coast of Florida to run hourly news updates before this was a common practice.
In 1965, WSPB-FM signed on at 106.3 (now WBTP at 106.5) as a full-time simulcast of the AM. There have been many formats at 1450, ranging from Classical Music in the 1990s to Oldies later in the decade.[2] For part of the 1990s, the station, using the WSPB call sign, simulcast co-owned Tampatalk radio station WFLA970 AM until 2002. At that point, it switched to adult standards, using the WSRQ call letters beginning in 2003.
On March 17, 2016 WSDV and WDDV switched to a talk radio format.[4]
On November 1, 2017, WSDV split from its simulcast with WDDV and began playing Christmas music. On January 1, 2018, at midnight, the Christmas music ended. The station became 103.9 Kiss FM with a Top 40/CHR format.[5] It is the only iHeartMedia-owned KISS-FM station on the AM band, although most of its listeners tune in the 103.9 translator to hear the station in FM stereo.
On November 11, 2022, at 5 p.m., WSDV dropped the "Kiss FM" brand, switching to Christmas music as "103.9 Santa FM." But it returned back to Kiss-FM on December 31, 2022.[6] It flipped again to holiday tunes in early November, 2023.
