On July 31, 1991; 33 years ago (1991-07-31), the station first signed on as WSUV.[3] The original city of license was Fort Myers Villas and the studios were on Colonial Boulevard. The owner was Jerry Bellairs and his wife Vivian served as vice president of operations. The station had an adult contemporary format. In 1994, the call sign switched to WROC-FM with an album rock format. That only lasted a year.
The station was sold for $950,000 in 1994 and the following year, it changed its call letters to WJST. It aired a mix of adult standards and soft oldies for Southwest Florida's large retired community.[4]
In 1997, the station was bought by Beasley Broadcasting for $5 million.[5] Beasley updated the playlist to Soft AC. In 2000, it made a slight change in its call sign, becoming WJPT.
On September 25, 2008, the station changed its moniker to "Sunny 106.3". WJPT was originally licensed to broadcast with 6,000 watts on a tower measuring only 81 meters (266 ft) tall. But around 2020, it boosted its power to 50,000 watts, broadcasting from a tower 142 meters (466 ft) tall. WJPT now covers an area of Southwest Florida between Naples and Punta Gorda, and reaching into the Everglades and mid-Sarasota County.
