Since it signed onto the air on December 20, 1967, WGEX has broadcast numerous music formats including classic rock, modern rock, adult contemporary, and CHR, under numerous callsigns, including WMGR-FM, WJAD-FM, WFXF, WLCL, WMXV, WKGL, and WRAK-FM.[1] Although the station considers numerous music formats throughout the years, WGEX as WJAD-FM formerly was the Albany market's CHR station throughout the 1980s and parts of the early 1990s. In the early-1980s, its was known as "97 Rock", but became known as "97 JAD" later on.
The station previously carried an all 1990s music format as "97.3 Gen X Radio" prior to 2011.
On December 26, 2011, at Midnight, after stunting with Christmas Music for the holidays, WGEX returned to CHR as "97.3 Hit Music Now".[4] On February 18, 2013, WGEX began airing Elvis Duran and the Morning Show.[5] On June 15, 2016, WGEX dropped the "Hit Music Now" branding and switched to "Power 97.3".[6]
