Virgin Music, known as Virgin Music Label & Artist Services until 2022 and originally as Caroline Distribution, was a music distributor of independent artists and record labels. Virgin Music operates as a subsidiary of Virgin Music Group, and is owned by Universal Music Group. The company focuses on the distribution of new or emerging partners.[1] Virgin Music has its operation in United States, with its flagship operating in Japan, the United Kingdom, Germany, France, and across Latin America.[2]
According to Billboard reporter Ed Christman; “Between Caroline and Ingrooves, UMG’s indie owned distributors will have a combine market share of about 4.4 percent Billboard estimates, based on year-end numbers”.[3] On 18 February 2021, Universal Music Group announced Virgin Music Label & Artist Services, a new global network to deliver premium and flexible artist and label services.[4]
Following its launch, Universal Music Group retained Caroline Distribution president Jacqueline Saturn, to head Virgin Music label and artist services division of Virgin Music Group.[5]
In September 2022, Universal Music Group announced the launch of Virgin Music Group.[6] Following its launch, its Label & Artist Services began operating as Virgin Music. On 22 September 2022, Sumerian Records signed a distribution deal with Virgin Music.[7]