On August 22, 2013, Rap-A-Lot announced a distribution deal with RED Distribution.[7]
History
The label was formed filling in a gap for recognition and promotion of southern talent especially in the Houston area. This was in part to label executives in other parts of the country passing on southern hip hop acts. During this period, DJ's from the east coast had been exploiting the region and pushing music from their domestic territories instead.[8]
Prince was working as a bank teller in 1985 in the fault department, then getting laid off at the age of 20.[9][10] The initial goal prior to the label was to keep his younger stepbrother known as the rapper Sir Rap-A-Lot out of street life, as well as friends Raheem and Jukebox from skipping school. They would meet on the porch of his grandmothers house to perform and practice.[11] After purchasing an abandoned building, he turned the property into on a used car dealership, known as Smith Auto Sales on the west side of Houston. At first he sold bucket cars then moving on to exotic cars which athletes would come and purchase.[9] The same rundown 2 storey building that Prince owned, was where the artists then moved on to record into during 1986.[2]
Prince co-founded Rap-A-Lot Records with Cliff Blodget, a Seattleite,[12][3][4] in 1987. Bloget was a computer science major,[10] who was an electrical engineer by trade and acted as the label's in-house engineer and producer alongside fellow producer Carl Stephenson.[13][12] Prince used his last bit of funds to invest into the label. He was inspired by Russell Simmons and the label he founded Def Jam Recordings. He moved the company in 1988 to New York City with Blodget. Around this time Lyor Cohen would show Prince check books of Def Jam artists LL Cool J and Whodini which showed him the potential revenue to be made in the music industry enlightening him to continue his vision with the Geto Boys moving the whole label back to Houston.[9][11]
The first group he formed in the label was the Geto Boys. The first incarnation was dancer Bushwick Bill, DJ Ready Red, Sire Jukebox and Prince Johnny C. Prince moved on and then found new members Willie D through the recommendation of his barber,[14] and Scarface in the parking lot of a club he owned playing demos to a DJ who worked there. Bushwick was then made as a rapper. Prince's brother was a member but then was replaced at his discretion with Scarface. This was confirmed from a freestyle battle against each other where Scarface outperformed Sir Rap-A-Lot, with the younger brother then agreeing that was the better direction for the group also.[11] Using local radio stations like KTSU to spread the reach of the label's music,[15] his first deal came in 1989 via Rick Rubin working with the Geto Boys on their 2nd album Grip It! On That Other Level.[16]
Geffen Records who had been working with Rubin pulled the project a week before its release to the lyrical nature of the album, despite claims of racism and hypocrisy made by the Geto Boys and the fact that independently the album already had sold over 500,000 copies.[17] The controversy lead to Rubin splitting from Geffen and signing with Warner Records with the album being pushed there instead, it tripled the total sales of the project.
Prior to the success of "Ice Ice Baby", Prince wanted to sign rapper Vanilla Ice after seeing him perform in 1990 at The Summit. He did not follow through as a result of his business partner Blodget feeling that the artist lacked talent.[18]
During the 1990s, two DEA agents placed a probe on Prince and his label, believing the label was a front for a major trafficking network. At this time a concept for a music distribution label that would have acted dually as a union for recording artists was being planned between Prince, Suge Knight, and Irv Gotti which was eventually cancelled. The two agents were later convicted of corrupt conduct.[19][20][21][22]
