The label was started in 1997 as joint venture between Virgin Records and Milwaukee-based Narada Productions. The label's initial releases, including the I-10 Chronicles compilations, were produced by Virgin Records executives Ken Peterson and John Wooler. Roughly three years after launch, Peterson and Wooler left Virgin Records and the label became a full-time concern for Narada.
In 2009, Mike Bailey, who remained the labels one constant throughout its duration, left EMI. Back Porch is a dormant imprint. The catalog is part of EMI Music.