Tourism in Wales makes up a significant portion of the Welsh economy and attracting millions of visitors each year. The tourism industry in Wales was worth around £5bn in 2017. The tourism industry also makes a significant contribution to the Welsh economy, supporting over 100,000 jobs and more than 8% of the Welsh workforce. Wales attracts visitors from overseas, particularly from the United States, Australia, Germany and the Republic of Ireland.
Visitors and economic contribution
Wales is an emerging tourist destination, with 9.39m visitors to Conwy alone in 2018[1] and 8,078,900 visitors to National Trust and Wales Tourist Board destinations in 2002.[2] As of 2017 the tourism industry in Wales has been estimated to have an annual turnover of £4.8 billion.[3]
In 2005 tourism contributed to the economy of Wales supporting over 100,000 service-sector jobs, more than 8% of the country's workforce. The most popular activities undertaken by tourists in Wales were walking, shopping, hiking in the mountains and visiting historic attractions, museums and galleries. 970,000 overseas tourists visited Wales in 2015 spending £410m.[4]
The capital, Cardiff is the most popular area in Wales for tourists, with 14.6 million visitors in 2009,[5] which provides 26,300 jobs in the sector. In 2004, tourists spent the most money in Gwynedd, followed by Conwy and Cardiff.[6]
The main countries of origin of overseas visitors were the Republic of Ireland, the United States and Germany. The majority of tourism however, is from other parts of the UK (predominantly England).[7] A 2016 study showed that 15% of overseas visitors to Wales came from the USA, followed by Australia at 13% and Germany at 12%.[8]
Wales' history and culture also attract tourists. The Museum of Welsh Life, which focuses largely on the industrial past of Wales, is currently the most popular tourist attraction in Wales, attracting over 600,000 visitors annually. The scars of the Industrial Revolution and Wales' industrial heritage can still be seen on parts of the Welsh landscape today. Many other places of historical interest attract large numbers of tourists: for example the many castles, such as Caernarfon Castle and Caerphilly Castle—most of them built to enable or to consolidate the English conquest of Wales, during the reign of the English king Edward I.
Another increasingly popular reason for visiting Wales, as with the rest of the United Kingdom—especially for those from North America—is genealogy, with many visitors coming to Wales to explore their family and ancestral roots. 1.8 million United States citizens are estimated to have Welsh ancestral roots, including former presidents, Abraham Lincoln and Thomas Jefferson.[9]
History
The Chancel and Crossing of Tintern Abbey, Looking towards the East Window by J. M. W. Turner, 1794
The Wye Valley witnessed the birth of British tourism in the 18th century. The area became widely known after Observations on the River Wye by the Reverend William Gilpin was published in 1782. The first illustrated tour guide to be published in Britain, it helped travellers locate and enjoy the most picturesque places, such as Tintern Abbey. A particular attraction of the Wye Valley was its river scenery, and the many guidebooks, engravings and paintings encouraged a continuing steady stream of visitors which grew after the building of a new turnpike road up the valley in 1822 and the opening of a rail line in 1865.
However, when George Borrow wrote Wild Wales in 1862 it is clear from his descriptions that the notion of tourism in more mountainous parts of Wales hardly existed except for the most intrepid traveller. Indeed, he records that many locals regarded the mountainous and wild landscapes as monstrous and ugly rather than romantic or picturesque. However, later in the 19th century the concept of mountains and valleys as both interesting and visually pleasing landscapes developed; and North Wales in particular benefited, as towns and villages such as Betws-y-Coed developed to accommodate the increasing numbers of visitors.
The country is also connected to Ireland by car ferry services operating daily from Welsh ports, principally Holyhead. These services are frequent and usually operated by fast ferries.
Covid-19 Pandemic
During much of 2020 and well into 2021, the restrictions and lockdowns necessitated by the COVID-19 pandemic negatively affected all sectors of the economy and "tourism and hospitality suffered notable losses from the pandemic" across the UK.[10] As of 6 April 2021, visitors from "red list" countries were still not allowed to enter unless they were UK residents. Restrictions will "likely be in place until the summer", one report predicted, with June being the most likely time for tourism from other countries to begin a rebound.[11] On 12 April 2021, many tourist facilities were still closed in Wales but non-essential travel between Wales and England was finally permitted. Wales also allowed non-essential retail stores to open.[12] The outdoor areas of restaurants and pubs would reopen on 26 April 2021.[13]
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