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Toei Company, Ltd. (東映株式会社, Tōei Kabushiki-gaisha, an acronym for Tōkyō Eiga Haikyū (東京映画配給) lit.'Tokyo Film Distribution'; /ˈtoʊ.eɪ/) is a Japanese entertainment company. Headquartered in Ginza, Chūō, Tokyo, it is involved in film and television production, distribution, video game development, publishing, and ownership of 34 movie theaters. Toei also owns and operates studios in Tokyo and Kyoto and holds shares in several television companies. The company is renowned for its production of anime and live-action dramas known as tokusatsu, which incorporate special visual effects. It is also known for producing period dramas. Internationally, Toei is the majority shareholder of Toei Animation and is recognized for its franchises such as Kamen Rider and Super Sentai.
Toei is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ 日本映画製作者連盟), and is therefore one of Japan's Big Four film studios, alongside Kadokawa Daiei Studio, Shochiku and Toho.
History
Toei's predecessor, the Toyoko Eiga Company, Ltd. (東横映画, Tō-Yoko Eiga, "Toyoko Films"), was incorporated in 1938. It was founded by Keita Goto, CEO of Tokyo-Yokohama Electric Railway [ja], the direct predecessor to the Tokyu Corporation. It had erected its facilities immediately east of the Tōkyū Tōyoko Line; they managed the prewar Tōkyū Shibuya Yokohama studio system. From 1945 through the Toei merger, Tokyo-Yokohama Films leased from the Daiei Motion Picture Company a second studio in Kyoto.
In 1955, they purchased the Kyoto studio from Daiei.[3] In 1956, Toei established an animation division, Toei Animation Company, Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Japan Animated Films (日本動画映画, Nihon Dōga Eiga, often shortened to 日動映画 (Nichidō Eiga)), founded in 1948. Toei was a pioneer in the use of "Henshin"/"character transformation" in live-action martial-arts dramas, a technique developed for the Kamen Rider, Metal Hero and Super Sentai series; the genre currently continues with Kamen Rider and Super Sentai.
In September 1964, Toei leaves the Tokyu Corporation.[3]
In 1972, Toei started to distribute foreign films in Japan.[3]
Toei started producing films in 1953. This list compiles the films by their original release date, their common English titles and Japanese titles. The Japanese titles are not necessarily direct translations of their English counterparts.
For feature films, Toei established itself as a producer of B-movies, that were made to fit into double bills and triple bills.[4][5] It is predominantly known in the west for its series of action films and television series.[5]
Toei Animation stopped using Saburo Yatsude in 1999, and they began to use Izumi Todo instead. The first anime that was created by Izumi Todo was Ojamajo Doremi.
In the Unofficial Sentai Akibaranger series, Saburo Hatte is an actual person who is godlike within the fictional reality that the show takes place in. In fact, his hand appears at the end of the first half of the series to cover the camera lens and end the show, later having the second half be made under Malseena's influence while in the hospital in the real world.
In the Doubutsu Sentai Zyuohger spinoff, Super Animal War's third episode, he is portrayed by Jun Hikasa.
On April 3, 2016, an unknown Toei staff member going by Saburo Yatsude was interviewed while wearing a "Giraffe Zyuman" mask in reference to Zyuohger.[51]
^Woolery, George W. (1985). Children's Television: The First Thirty-Five Years, 1946-1981, Part II: Live, Film, and Tape Series. The Scarecrow Press. pp. 251–252. ISBN 0-8108-1651-2.
Toasting Toei at the Wayback Machine (archived April 18, 2009) - a Hollywood Reporter article detailing Toei's receiving MIPTV's Lifetime Achievement Award in 2006