This page is a timeline of social media. Major launches, milestones, and other major events are included.
Overview
Decade
Description
1970s–1980s
The PLATO system (developed at the University of Illinois and subsequently commercially marketed by Control Data Corporation) offers early forms of social media with Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowd-sourced online newspaper, and blog; and Access Lists, enabling the owner of a notes file or other application to limit access to a certain set of users, for example, only friends, classmates, or co-workers. Tom Truscott and Jim Ellis conceived the idea of Usenet in 1979 at the University of North Carolina at Chapel Hill and Duke University, and it was established in 1980.[citation needed]
Bulletin board systems (BBS) and Internet Relay Chat (IRC) were popular during this time period, and IRC is still widely used today.[1][2]The WELL, established in 1985, is one of the oldest still-operating online communities. Its name is an acronym for "Whole Earth 'Lectronic Link, coined by Stewart Brand, creator of the Whole Earth Catalog.[citation needed]
Many social media platforms that have remained are now thriving, and new ones are appearing sporadically. This includes popular blogs, instant messaging servers, and various social networking platforms such as Facebook, LinkedIn, Snapchat, and Twitter.[4]
With advances in smartphone technology, almost all social media services now have their own mobile apps.[5]
2020s
The majority of users of social media services now prefer using mobile apps, with apps such as TikTok, Instagram, Threads (launched in 2023), and X (formerly known as Twitter) garnering and maintaining hundreds of millions of active users daily. Most well-established platforms (and influencers) focus on optimizing for engagement, algorithmic personalization, and maximizing revenue through targeted advertising.[citation needed]
Timeline
An asterisk (*) indicates relaunches.
Year
Event type
Description
1973
Invention
Talkomatic is created by Dave Woolley and Douglas Brown at the University of Illinois, as a multi-user chat room application. It is an instant sensation among users in the PLATO System's online community.[citation needed]
1973
Invention
TERM-Talk is created by the staff at the Computer-based Education Research Laboratory at the University of Illinois, as an instant-messaging application enabling any two users on the PLATO system to conduct a live, character-by-character typed conversation on the bottom of the screen of their PLTO terminals. Soon many features would be added to it including "Monitor Mode," enabling one user in the TERM-talk to share their own screen with the other user, to ask questions or point out something that they're seeing. Years later this concept would be introduced as "Screen Sharing" or Remote Desktop Software.[citation needed]
1973
Invention
PLATO Notes is created by 17-year-old student Dave Woolley at the Computer-based Education Research Laboratory at the University of Illinois, as a conferencing and bulletin board forum system for communicating with the user community. In 1976, Notes expanded to enable any user to create a "notesfile" on any subject. PLATO Notes would serve as the inspiration for Lotus Notes developed by former PLATO users Ray Ozzie, Len Kawell, and Tim Halvorsen.[citation needed]
Bulletin Board System (BBS) emerges as one of the earliest known forms of social media, and remains popular and under development until the late 1990s.[7]
1984
Invention
FidoNet forms as BBSs start to exchange email in North America and later internationally.[citation needed]
1988
Invention
IRC rises from the roots of BBS (and was initially intended to extend it), offering a similar service and experience.[8][9] It has remained in use to this day.
1995
Launch
Classmates.com, originally launched as a list of school affiliations, is launched in December 1995. The site, founded by Randy Conrads, later incorporated features to help former and current classmates find and contact each other online.[10]
1996
Launch
The Swedish social networking website LunarStorm, originally called Stajlplejs, is launched in 1996. The site, founded by Rickard Eriksson, was renamed LunarStorm in 2000 and has been described as "the world's first social media on the Internet" by the founder.[11]
1996
Launch
Hotline, a chat, bulletin board, and file-sharing program, is released.[12] The Hotline client, with its graphical user interface in contrast to text-based IRC, let users connect to Hotline servers run by individuals and by corporate users like Apple and General Motors.
VK (VKontakte), a Russian-based social networking service that resembles Facebook, launches.[39]
2006
Launch
Facebook launches News Feed. The original news feed is an algorithmically generated and constantly refreshing summary of updates about the activities of one's friends.[40]
2006
Launch
Nasza Klasa launches, later rebranded NK.pl peaking in popularity by 2009, becoming the biggest social media in Poland and the 4th most-visited website in the country.[41]
LinkedIn files for an IPO and trades its first shares under the NYSE symbol "LNKD", at $45 per share.[57]
2011
Launch
Twitch, a live-streaming service, launches. This service is a spin-off from Justin.tv, as it is more focused on broadcasting users playing video games.[58]
2011
Launch
Twitter overhauls its website to feature the "Fly" design, which the service says is easier for new users to follow and promotes advertising. In addition to the Home tab, the Connect and Discover tabs are introduced along with a redesigned profile and timeline of Tweets.[59]
2012
Launch, Milestone
Facebook goes public, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.[60]
2012
Launch
Snapchat launches video sharing, allowing users to share 10-second videos.[61]
2012
Launch
Tinder, a dating-oriented social networking service, launches.[62]
2012
Acquisition
Facebook acquires Instagram for $1 billion in cash and stock.[63]
2013
Launch, Acquisition
Vine, a video-sharing and social media service, launches shortly after being acquired by Twitter for $30 million.[64][65]
2013
Launch
Twitter files for its IPO, and begins trading on the New York Stock Exchange. The share closed at $44.90, giving the company a valuation of around $31 billion.[66]
Patreon, a crowdfunding site that would later become a subscription service for content creators on social media sites, is launched.[citation needed]
2013
Acquisition
Bebo is purchased from Criterion Capitol Partners for $1 million by Bebo's founders.[72]
2013
Launch
Instant messaging and video/voice calling service Google Hangouts launches.[73]
2013
Launch
Telegram, launches service for exchange messages, share media, files, live location, hold private and group voice or video calls, as well public livestreams.[citation needed]
2013
Launch *
Myspace re-launches, coming out with a re-designed website, and a mobile app.[74]
2014
Defunction
Justin.tv shuts downs to focus work on Twitch.[75]
Friendster shuts down due to "the evolving landscape in our challenging industry" and lack of engagement by the online community.[81]
2015
Launch, Acquisition
Periscope, a live video sharing app, launches shortly after being acquired by Twitter.[82]
2015
Launch *
Bebo re-launches as a messaging app for iOS and Android.[83][84]
2015
Launch
Beme, a short video-sharing app, launches. The creators are Casey Neistat and Matt Hackett.[85]
2015
Launch
Discord, a free instant messaging and video/voice calling service (VoIP) designed for the gaming community, launches.[86]
2015
Launch
Meerkat, an application similar to Periscope, launches.[87]
2016
Launch
Triller, a video editing app, is converted into a social networking service by allowing users to follow each other and share their videos publicly.[88]
2016
Acquisition
Microsoft acquires LinkedIn for $26.2 billion on 8 December 2016.[89][90]
Yahoo! discontinues its services for Windows, Mac, Linux, and Solaris clients in early August 2016. It will now only support Yahoo! Messenger on Android, iOS, and web clients.[92]
2016
Defunction
Vine announced that Twitter would be discontinuing the Vine mobile app, later renamed to "Vine Camera".[93]
2016
Acquisition
CNN acquires Beme, with the terms of acquisition remaining undisclosed.[94]
Pillowfort, a microblogging and social networking service, is launched, and is billed as an alternative to Tumblr.[98]
2017
Defunction
Yik Yak is shut down following a rapid decline in users, accusations of rampant bullying, and the app's banning from some schools.[99]
2017
Milestone
Snapchat files for its IPO, and begins trading on the New York Stock Exchange. The share closed at $24.48, giving the company a valuation of around $33 billion.[100]
2017
Launch
TikTok, a short video-sharing and social media service, launches.[101]
2017
Launch
Co–Star, an astrological social networking service, launches.[102]
2017
Milestone
Tumblr announces a complete ban on adult content after Apple Inc. removes Tumblr from its App Store. The move triggers a massive drop in online traffic for Tumblr.[103]
Beme shuts down on January 31, following its acquisition by CNN in 2016.[104][94]
2018
Defunction
Yahoo! Messenger shuts down on July 17, 2018.[105]
2018
Defunction
Musical.ly shuts down and migrates its users to TikTok.[76]
2018
Defunction
Path announces the termination of its service on September 17, 2018.[106] Its closure takes place nearly a month later, on October 18, 2018.[106]
2018
Launch
Parler launches, an alt-tech social media billing itself as an unbiased and free speech alternative to larger social media platforms, such as Twitter and Facebook.[citation needed]
2019
Defunction
Google+ shuts down in April 2019 due to low user engagement and an API flaw.[107][108][109]
NK.pl was shut down on 27 July ending a near-15 year history of once the most popular social media in Poland. Arrival of Facebook to the Polish market being cited as one of the reasons for the departure of users and eventual closure.[41]
Threads, a platform that uses a user's Instagram account to create an account in a format similar to Twitter, is launched by Meta. More than 30 million accounts were made in the first 24 hours of the platform's existence.[citation needed]
2024
Milestone
Bluesky opens its platform to public registration.[119]
^Alexandersson, Lina (29 August 2016). "20 år sedan Lunarstorm föddes". SVT Nyheter (in Swedish). Archived from the original on 2021-05-20. Retrieved 2021-05-20.
^Thacker, David (December 10, 2018). "Expediting changes to Google+". Google: The Keyword (company blog). Archived from the original on December 10, 2018. Retrieved December 11, 2018.