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SBS Media Holdings, Ltd.
Native name
Korean name
Hangul	(주)에스비에스미디어홀딩스
Revised Romanization	(Ju) Eseubieseu Midieo Holdingseu
McCune–Reischauer	(Chu) Esŭbiesŭ Midiŏ Holtingsŭ
Company type	Public
Traded as	KRX: 101060 (2008.3.24)
Industry	Broadcasting; Communication;
Founded	Seoul, South Korea (4 March 2008)
Headquarters	161, Mokdongseo-ro, Yangcheon District, Seoul, South Korea
Services	Broadcasting holding company
Revenue	473,523,143,447 won (2015)
Operating income	23,260,805,348 won (2015)
Net income	25,227,364,840 won (2015)
Total assets	881,606,449,180 won (December 2015)
Total equity	69,948,095,000 won (December 2015)
Owner	Taeyoung Engineering & Construction Co., Ltd: 61.42% ; Kiturami Boiler Co., Ltd: 8.78% ; National Pension Service: 6.98%
Parent	Taeyoung E&C [ko] (KRX: 009410)
Subsidiaries	SBS ; SBS Contents Hub ; SBS Medianet
Website	www.sbsmedia.co.kr

Seoul Broadcasting System (SBS)
	SBS Broadcast Center in Mok-dong, Seoul, the headquarters of Seoul Broadcasting System
Native name
Korean name
Hangul	주식회사 에스비에스
Revised Romanization	Jusikhoesa Eseubieseu
McCune–Reischauer	Chusikhoesa Esŭbiesŭ
Formerly
Korean name
Hangul	서울방송 주식회사
Revised Romanization	Seoul Bangsong Jusikhoesa
McCune–Reischauer	Sŏul Pangsong Chusikhoesa
Company type	Public
Traded as	KRX: 034120
Industry	Terrestrial radio; television;
Founded	14 November 1990; 34 years ago
Headquarters	161, Mokdongseo-ro, Yangcheon District, Seoul, South Korea
Area served	Worldwide, with a focus in South Korea
Key people	Yoon Se-young (Founder); Park Jung-hoon (President);
Products	Television show
Services	Broadcasting; Web portal
Revenue	₩792,884,228,900 (2015)
Operating income	₩42,152,487,870 (2015)
Net income	₩34,884,042,815 (2015)
Total assets	₩934,369,945,679 (2015)
Total equity	₩91,262,910,000 (December 2015)
Owner	TY Holdings: 36.92%; National Pension Service: 9.97%;
Number of employees	1,141 (December 2015)
Parent	SBS Media Holdings
Subsidiaries	SBS A&T; Mediacreate Co., Ltd.;
Website	www.sbs.co.kr

Seoul Broadcasting System (SBS) (Korean: 에스비에스; RR: EseuBiEseu) is one of the leading South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting System (서울방송; Seoul Bangsong). Its flagship terrestrial television station SBS TV broadcasts as channel 6 for digital and cable.

Established on 14 November 1990, SBS is the largest private broadcaster in South Korea, and is owned by the Taeyoung Construction. It operates its flagship television channel which has a nationwide network of 10 regional stations, and three radio networks. SBS has provided digital terrestrial television service in the ATSC format since 2001, and T-DMB (Digital Multimedia Broadcasting) service since 2005.

History

After South Korea's democratic reform in 1987, the government moved to create a new commercial broadcaster in South Korea, the second after the Munhwa Broadcasting Corporation (MBC). Unlike MBC, previously a part of the Korean Broadcasting System (KBS) broadcasting sporting events like the 1986 FIFA World Cup, the new commercial broadcaster was to become a broad alternative channel for the public. The Korean government announced in June 1990 that it would allow licenses to the private sector again, after ten years of hiatus. This was also seen as a counterweight to the start of NHK BS1, which was received in Korea, and was seen as controversial by pundits over trauma from the Japanese occupation in the first half of the century.^[1]

SBS was founded in Seoul on 14 November 1990, and marked its establishment with initial experimental demo broadcasts, with test transmissions for its TV and radio channels following on 1 December 1990. This move was met with some criticism, due to its connections with the Taeyoung construction corporation, who owned 30% of the shares. The Hankook Ilbo even called the affair "the scandal of the Sixth Republic".^[2] On 20 March 1991, SBS started its regular broadcasts, launching SBS Radio's first regular broadcast on AM 792kHz.^[3] On 1 December 1991, the 30th anniversary of MBC, SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in Seoul, designated as "The Day of Birth of SBS",^[4] as broadcast by MBC on the program MBC Newsdesk.^[5]

Initially, SBS was only broadcast terrestrially in Seoul and its surrounding areas. On 9 October 1992, the government began accepting applications for private broadcasting stations in other regions of the country. SBS planned for a television and radio broadcast affiliate network to air SBS programs on other new regional channels before its 5th anniversary. In 1994, the private Korea New Network (KNN) in Busan, Taejon Broadcasting Corporation (TJB) in Daejeon, Daegu Broadcasting Corporation (TBC) in Daegu, and Kwangju Broadcasting Corporation (KBC) in Gwangju were created, after government approval.^[6] On 14 May 1995, SBS launched its national television network with new local affiliates, KNN, TJB, TBC, and KBC, airing SBS programming on the regional channels while local stations created local programming to suit the local residents needs.^[7]

In 1996, an FM radio station was established to complement the existing AM station. On 14 November 1996, SBS Power FM began broadcasting on 107.7 MHz as a music-centric station. On 4 January 1999, the original SBS Radio on AM 792 kHz began broadcasting on FM as well. The station rebranded as SBS Love FM on 103.5 MHz, broadcasting simultaneously on AM and FM frequencies.^[8] High-definition digital television was introduced in 2001. Digital Multimedia Broadcasting (DMB) was introduced in 2005.

SBS introduced its current logo on 14 November 2000, after its 10th anniversary celebration entitled "SBS 10th Anniversary Special: Thank You, Viewers". SBS also used the slogan "Humanism thru Digital" until January 2010, when a new slogan was introduced: "Together, we make delight".^[9]^[10] On 29 October 2012, SBS TV became South Korea's second channel to broadcast 24 hours a day. However, this was discontinued in 2017, and the channel has reverted to daily sign-off routines overnight.

SBS channels

1 terrestrial TV (SBS TV Channel 6)
3 radio stations

Name	Frequency	Power (kW)	Transmitter Site
SBS Love FM	103.5 MHz FM 98.3 MHz FM	10 kW (FM)	Mount Gwanaksan, Seoul (FM) Icheon City, Gyeonggi Province (FM)
SBS Power FM	107.7 MHz FM 100.3 MHz FM	10 kW 100W	Mount Gwanaksan, Seoul Saengyeon-dong, Dongducheon City, Gyeonggi Province
SBS V-Radio	CH 12C DMB	2 kW	Mount Gwanaksan, Seoul

7 cable TV channels (SBS Plus, SBS Golf, ,SBS Golf 2, SBS funE, SBS Sports, SBS Biz, SBS M)

Holding and subsidiaries

Family companies

Name	Description
SBS Media Holdings	Parent company of SBS
SBS International, Inc.	Operates SBS America, mainly from Los Angeles.
SBS Academy	Trains and manages employees
SBS Artech	Provides creative support
SBS Newstech	Provides information technology
SBS Contents Hub	Distributes media online
SBS Culture Foundation	Provides support for broadcast and cultural innovation
Seoam Foundation	Provide scholarships
SBS Medianet	Operates the cable channels of SBS F!L, SBS Biz, SBS Sports, SBS Golf, SBS M and SBS Golf 2
Medianet Plus	Operates the cable channels of SBS Plus and SBS funE
Studio S	Provides in-house drama production
Binge Works^[11]	Production company
Vlending Co., Ltd. (SBS and MBC)	Provides music distribution
Prism Studios	Provides in-house entertainment and non-scripted production

SBS Regional

Channel	Corporate Name	Broadcast Region	Since
SBS	Seoul Broadcasting System	Seoul, Incheon and Gyeonggi	14 November 1990
KNN	Korea New Network	Busan and South Gyeongsang	April 1994
TJB	Taejon Broadcasting Corporation	Daejeon, Sejong and South Chungcheong	9 April 1994
JIBS	Jeju International Broadcasting System	Jeju Island	10 April 1994
TBC	Taegu Broadcasting Corporation	Daegu and North Gyeongsang	10 August 1994
kbc	Kwangju Broadcasting Corporation	Gwangju and South Jeolla	10 August 1994
CJB	Cheongju Broadcasting	North Chungcheong	5 July 1996^[12]
ubc	Ulsan Broadcasting Corporation	Ulsan	4 September 1996
JTV	Jeonju Television	North Jeolla	25 January 1997
G1	Gangwon No.1 Broadcasting	Gangwon	16 November 1999

Programming

SBS dramas have been part of the "Korean wave", exported to many countries across the world. Sandglass has one of the highest viewership ratings in South Korea, and is considered the breakout drama for the network.^[13] Other dramas that have enjoyed high viewership include Lovers in Paris, Trap of Youth [ko], Brilliant Legacy, Rustic Period, Temptation of Wife, The Heirs, and My Love from the Star.^[14] SBS airs a variety of entertainment programs ranging from informational, comedy, music, reality, talk shows, and auditions. Many programs are popular throughout Asia, including X-Man, Family Outing, Running Man, Inkigayo, and many more.^[15]^[16] SBS documentaries encompass a wide range of issues, from foreign affairs to the environment. Unanswered Questions [ko] (Korean:그것이 알고싶다/literal translation: I Want to know) premiered in 1992, and has since earned notoriety for its investigations from a journalistic standpoint. SBS also broke tradition by creating its flagship newscast SBS Eight O'Clock News, airing at 20:00 instead of 21:00, giving itself the slogan "News an hour earlier".^[17] It also produces news-analysis programs such as Morning Wide, Nightline, SBS Current Affairs Debate, Curious Stories Y, and In Depth 21 covering the political, economic, social and cultural issues of the days.

Komi

The network's mascot is Komi (고미), an abstract blue bear, created in 2004. The mascot conveys SBS's idologies. In 2012 he was redesigned taking into account the growing digital media environment.^[18] In conjunction with the redesign, friends were added, Gorilla (고릴라), who is interested in music, Looly (룰리), a tall green bear who helps Komi, Poly (폴리), a problem-solving know-it-all purple penguin and Tory (토리), a pink rabbit with a youthful personality.^[19]

Reference

^ "S. Korea to reintroduce private broadcasting". The Straits Times. 15 June 1990. Retrieved 30 April 2024.
^ "Seoul's private TV move comes under fire". Business Times. 2 November 1990. Retrieved 30 April 2024.
^ "건강한 사회를 위한 강한 방송 SBS 출범" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived (PDF) from the original on 6 October 2014. Retrieved 29 September 2012.
^ "SBS TV 9일 오전 10시 정식 개국" (in Korean). Naver News. 4 December 1991. Archived from the original on 5 November 2015. Retrieved 30 September 2012.
^ "서울방송(SBS TV) 오늘 오전 개국[백지연]" (in Korean). Naver News. 9 December 1991. Archived from the original on 9 June 2020. Retrieved 9 June 2020.
^ "새 시대, 새로운 방송 SBS TV 개국" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived (PDF) from the original on 7 May 2003. Retrieved 29 September 2012.
^ 창사 5주년, 세계로 미래로 (PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived (PDF) from the original on 24 July 2003. Retrieved 29 September 2012.
^ "마음에서 마음으로, SBS 라디오" (PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived (PDF) from the original on 17 July 2003. Retrieved 29 September 2012.
^ "SBS의 새 캐릭터 '고미' 탄생" (in Korean). Naver News. 1 July 2005. Archived from the original on 26 February 2023. Retrieved 30 September 2012.
^ "SBS, 창사 25주년 맞아 새 슬로건 발표..함께 만드는 '기쁨'". Chosun Ilbo (in Korean). 13 November 2015. Archived from the original on 8 December 2015. Retrieved 2 December 2015.
^ 강, 선애. "스튜디오S, 드라마 제작사 빈지웍스 인수…본격 대형화 시동". n.news.naver.com (in Korean). Archived from the original on 9 October 2022. Retrieved 7 October 2022.
^ "CJB". Archived from the original on 6 February 2018. Retrieved 17 May 2014.
^ "<방송> SBS '모래시계' 시청률 60% 돌파" (in Korean). Naver News. 15 February 1995. Archived from the original on 16 October 2013. Retrieved 30 September 2012.
^ "SBS '파리의 연인' 완전해부" (in Korean). Naver News. 27 July 2004. Archived from the original on 16 October 2013. Retrieved 30 September 2012.
^ "'X맨' 중국서 인기...예능 프로그램도 '한류 열풍'" (in Korean). Naver News. 5 March 2007. Archived from the original on 16 October 2013. Retrieved 30 September 2012.
^ '런닝맨', 亞 9개국 수출..한류 예능 '일등공신' (in Korean). Naver News. 10 November 2011. Archived from the original on 16 October 2013. Retrieved 30 September 2012.
^ "SBS 창사 20주년…시청자와 함께한 '8시 뉴스'" (in Korean). Seoul Broadcasting System. 13 November 2010. Archived from the original on 16 October 2013. Retrieved 30 September 2012.
^ "占쏙옙占쏙옙占쏙옙 占쏙옙占싹댐옙" (in Korean).
^ "占쏙옙占쏙옙占쏙옙 占쏙옙占싹댐옙" (in Korean).