My [email protected]

My [email protected]
My World@Mail.Ru logo
Type of site
Social media
Available inRussian
OwnerVK Company Limited
URLmy.mail.ru
RegistrationRequired
LaunchedMay 2007; 17 years ago (2007-05)

My [email protected] (Russian: Мой мир@Mail.Ru) is a social networking service which is a part of Mail.ru portal.

My World is the third most popular Russian social networking site, after VK.com and Odnoklassniki.[1][2] All three networks belong to VK Group.[3]

History

Beta testing of My World began in May, 2007. Initially the site was intended for creating one interface for other Mail.ru portal services (initially – [email protected], [email protected], [email protected] and [email protected]).[4][5] Service’s release from beta was announced by CEO of Mail.ru Dmitry Grishin via personal messages to the users of the social networking site. After the release My World introduced search of classmates, course mates, colleagues and soul mates by filling relevant fields in a user profile.[6]

In 2007, the social networking site introduced mobile version,[7] in 2008 instant messaging and music playback was presented.[8]

In 2010 My World released microblogs and in 2011 the social networking site added a "like" button and commenting functionality for other user’s news.[7]

My World's design was cardinally revised in 2012.[8]

In 2015 My World changed its positioning: instead of mates search portal, the social networking service acquired a new image as a service that provides communication for people with similar interests. The social networking site revised three main content columns: music, video and games. In 2015 the site re-launched its music service.[9]

Functionality

My World unites blogging service and video/photo storage functionality. Instant messaging service is provided by web version of Mail.Ru Agent.[10]

Integration with other Mail.Ru services

Data of My World is used by other services of Mail.ru. In 2008 users of the social networking site received a new function: creating job CVs in [email protected] site via utilizing filled profile of My World.[11] [email protected] suggests My World user accounts while providing search results. Up to 2010 search engine results included only the profiles of Mail.ru social networking service. Later the service was disabled, and in 2013 profiles of other popular services were added to search results.[12] Since 2011, activity of social networking site user influences his personified search results.[13]

After acquisition of Odnoklassniki by Mail.Ru Group, both services profiles can be linked.[14]

Video

First application with legal video content in My World was Videolyubitel that was launches in 2010 and operated with legal video library of Video.ru portal.[15] Soon after, portal ivi.ru introduced its own My World application with access to online cinema collection while channel STS launched its own social networking app with series collection.[16][17]

In 2014, Mail.ru organized My World-based online cinema with movies available for a certain amount of time. In order to realize this project the company received settlements from copyright owners.[18] Moreover, the social networking site launched theme channels that unified archived series or music videos.

Applications

After releasing API for third party developers in 2010, My World focused on the growth of its app (especially games). Statistics of that same year showed that around 40% of social networking service users play video games. In 2012, the number of game installations to users’ pages reached 280 millions.[19] Games remain the main source of income for My World.[20]

If social network site teams consider a game promising, developers can count for ad support.[21] Moreover, Mail.ru does not require commission from in-game purchases.[22] As a means of payment on the social networking site, [email protected] is utilized.[23]

My World applications include not only games. For example, antivirus developer Agnitum used a social networking app for managing subscriptions to its SaaS-service for PC.[24]

Mobile version

According to Mail.ru Group, by the December, 2013 22% of users used mobile devices as a means of My World usage.[25] The social networking service is available via mobile site version, iOS and Android applications.[26][27]

My World client is pre-installed to majority of LG Android-based smartphones intended for Russian market (including LG GT540 Optimus and LG Optimus One).[28][29][30]

Audience

According to TNS, monthly audience of the social networking service in November 2014 reached 25.2 million.[3] According to polls published by Levada-Center in 2013, My World was used by 21% of Moscow residents and 12% of regions' residents. My World was noted as the only social networking service with the number of female users exceeding male users.[31]

Research of SuperJob.ru recruiting portal in 2011 showed that the most active users of My World are nurses, public officers and accountants while core audience consists of over-40 users.[32]

References

  1. ^ "Сумщина в социальных сетях". Topgorod.com. 2012-08-23. Retrieved 2015-12-23.
  2. ^ "Дильшод Музаффаров: Вся правда об Интернет рекламе". Anons.uz. 2012-04-03. Retrieved 2015-12-23.
  3. ^ a b Сергей Васин (2015-05-01). "MAIL.RU Group. Успей сохраниться". Elitetrader.ru. Retrieved 2015-08-01.
  4. ^ Маша Форманюк (2007-05-18). "Mail.ru объединит обростковые сервисы в "Мой Мир"". Webplanet.ru. Retrieved 2015-12-23.
  5. ^ Михаил Кедровский (2007-10-28). "Бренд: Mail.ru". Echo of Moscow. Retrieved 2015-12-23.
  6. ^ Александр Рыбаков (2007-08-08). "Mail.ru вытащил My(space) из беты". Webplanet.ru. Retrieved 2015-12-23.
  7. ^ a b "Мой Мир@Mail.Ru — история создания". Smmis.ru. Retrieved 2015-12-23.
  8. ^ a b Максим Спиридонов (2014-07-09). "Аналитическая программа "Рунетология", выпуск 229: Денис Алаев, руководитель социальной сети "Мой мир"". Runetologia. Retrieved 2015-12-23.
  9. ^ Андрей Фролов (2015-09-25). "Mail.Ru Group перезапустила стриминговый сервис "Музыка Mail.ru" и добавила синхронизацию с "ВКонтакте"". VC.ru. Retrieved 2015-12-23.
  10. ^ "Поисковые Интернет-системы совершенствуют сервисы". Tatcenter.ru. 2010-01-20. Retrieved 2015-12-23.
  11. ^ Ольга Федина (2008-05-13). "Все кадры в гости к нам". Время новостей. Retrieved 2015-12-23.
  12. ^ "Вести.net: рынок смартфонов ждут изменения, а Mail.Ru может искать людей в соцсетях". Vesti.ru. 2013-01-18. Retrieved 2015-12-23.
  13. ^ Василий Ткачев (2012-10-10). "Социальные сигналы и социальное SEO". Seo News. Retrieved 2015-12-23.
  14. ^ "Еженедельная программа Вести.net от 26 ноября 2011 года". Vesti.ru. 2011-11-26. Retrieved 2015-12-23.
  15. ^ Александр Малахов (2010-03-15). "В сетях нашелся "Видеолюбитель"". Коммерсантъ. Retrieved 2015-12-23.
  16. ^ "Еженедельная программа Вести.net, 24 июля 2010 года". Vesti.ru. 2010-07-24. Retrieved 2015-12-23.
  17. ^ ""Мой Мир" покажет хиты СТС". Adindex.ru. 2010-07-24. Retrieved 2015-12-23.
  18. ^ Антон Благовещенский (2014-04-29). "Mail.ru запустит бесплатный онлайн-кинотеатр". Российская газета. Retrieved 2015-12-23.
  19. ^ Роман Рожков (2012-06-06). "Онлайн-играм поставили рекламный блок". Коммерсантъ. Retrieved 2015-12-23.
  20. ^ Тимофей Белосельцев (2009-12-29). "Накопление сил перед броском. Итоги развития веб-рынка в 2009 году". Mskit.ru. Retrieved 2015-12-23.
  21. ^ Денис Шишулин (2011-04-11). "Роль коммерции на игровом рынке. Обсудили на конференции". Spbit.su. Retrieved 2015-12-23.
  22. ^ Иван Шадрин (2010-06-02). "В социальных сетях появятся бизнес-приложения". Infox.ru. Retrieved 2015-12-23.
  23. ^ "Новый порядковый номер". Наука и технологии РФ. 2010-04-08. Retrieved 2015-12-23.
  24. ^ Юрий Мальцев (2010-09-03). "Антивирус Outpost появился в социальной сети МойМир@Mail.Ru". Mskit.ru. Retrieved 2015-12-23.
  25. ^ Иван Ткачев; Роман Дорохов; Дарья Луганская (2014-07-24). "Facebook становится ключевым игроком на рынке мобильной рекламы". RBC Information Systems. Archived from the original on 2014-10-04. Retrieved 2015-12-23.
  26. ^ "Новый мобильный "Мой Мир" в плоском дизайне". Appleinsider.ru. 2013-08-29. Retrieved 2015-12-23.
  27. ^ Пётр Давыдов (2014-08-11). "Мой Мир обновил мобильное приложение для Android". Droidnews.ru. Retrieved 2015-12-23.
  28. ^ Андрей Маркеев (2010-10-19). "Петербургский исследовательский центр LG MC Russia R&D Lab". Сотовик.ру. Retrieved 2015-12-23.
  29. ^ "Тариф "оптимальный"". Итоги. 2010-07-19. Retrieved 2015-12-23.
  30. ^ Андрей Селиванов (2011-03-22). "Тест-драйв смартфона LG Optimus One". Argumenty i Fakty. Retrieved 2015-12-23.
  31. ^ "Телевидение остается самым популярным источником информации в России". Infox.ru. 2013-07-15. Retrieved 2015-12-23.
  32. ^ Марина Эфендиева (2011-07-11). "Работающее население России ушло в соцсети". BFM.ru. Retrieved 2015-12-23.