The station began broadcasting December 6, 1991, airing an easy listening format, and held the call sign KAEZ.[1][4] It adopted a soft AC format in 1993.[5] In 1999, the station was sold to KXOJ, Inc. for $750,000, and it adopted a Christian contemporary format.[6][7] The station was branded "The Breeze".[8]
In 2004, the station was sold to Kanza Society Inc. for $1.25 million and it became an affiliate of High Plains Public Radio.[9][10] On October 8, 2004, its call sign was changed to KJJP.[2] Although Amarillo is the largest urban center in the HPPR coverage area, this was the first time most of the area had received a clear signal from an NPR station. The region had already been served by HPPR repeater KTXP in nearby Bushland, but it operates at only 1,000 watts to protect West Texas A&M University's KWTS at 91.1 FM. KTXP's signal was so weak that HPPR had to install a low-powered translator serving Amarillo itself at 94.9 FM.
