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KBEX
Dalhart, Texas;
Broadcast area	Amarillo, Texas
Frequency	96.1 MHz
Branding	La Poderosa 96.1
Programming
Format	Regional Mexican
Ownership
Owner	Viva Media, LLC; (Maria Ceniceros);
Sister stations	KAMT, KQFX
History
First air date	1966 (as KXIT-FM)
Former call signs	KXIT-FM (1966–2008); KIKX (2008–2010); KPPC (2010–2011); KXIT-FM (2011–2013);
Technical information
Licensing authority	FCC
Facility ID	74311
Class	C1
ERP	100,000 watts
HAAT	235 meters (771 ft)
Transmitter coordinates	35°44′16.8″N 102°15′40.9″W / 35.738000°N 102.261361°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	lapoderosa961.com

KBEX (96.1 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Dalhart, Texas, United States, it serves the Amarillo metropolitan area. The station is owned by Maria Ceniceros, through licensee Viva Media, LLC. Its studios are located in Amarillo, and its transmitter is northeast of Channing, Texas.

The station was assigned the KBEX call letters by the Federal Communications Commission on February 20, 2013.^[2] KBEX is the second station to use the KBEX call sign. Prior to 2005, KBEX was typically used as a stock call sign for fictional TV and radio stations in film, radio and television productions until the sign-on of KBEX in Brenham, Texas (which held the calls until 2008), that year.