Ive (Korean: 아이브; RR: Aibeu; stylized in all caps) is a South Korean girl group formed by Starship Entertainment. The group is composed of six members: Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo. Ive is known for their catchy songs and achieving one of the most successful recent debuts in K-pop, having received several rookie awards and featuring on Forbes'sKorea Power Celebrity 40.
In 2023, the group released their first studio album I've Ive to commercial success. It won the Melon Music Award for Album of the Year and produced the chart-topping singles "Kitsch" and "I Am". The release was followed by their first extended play I've Mine (2023), featuring their fifth number-one single "Baddie".
Name
Ive's official logo
The group's name is meant to evoke the English phrase "I have".[1] It refers to the idea of showing what "I have" to the audience with confidence, where instead of telling the story of growth, the group intends to portray a "complete girl group" from the start.[2]
Career
2017–2021: Pre-debut activities
Wonyoung and Yujin participated in the reality competition series Produce 48 in 2018. Wonyoung finished in first place and Yujin finished in fifth place, becoming members of the project girl group Iz*One.[3] They promoted with the group until its disbandment on April 29, 2021.[4]
Gaeul joined Starship Entertainment in 2017, after being scouted at a dance competition in Incheon.[5] Rei joined the company in 2018 after passing at the Loen Friends Global Audition in Japan. Rei's audition caught the judges' attention with her distinct voice. In May of that year, she moved to Korea and began training.[6][5] Leeseo was an SM Kids model.[7] Liz joined the company in 2019 through an open audition.[5]
2021–2022: Debut with Eleven, and Love Dive and After Like
On November 2, 2021 Starship Entertainment announced that they would be debuting a new girl group, their first since WJSN in 2016.[8] The members were revealed from November 3 to 8 (in order: Yujin,[9] Gaeul,[10] Wonyoung,[11] Liz,[12] Rei,[13] and Leeseo).[14] On November 8, Starship confirmed that the group would debut on December 1,[15] followed two days later by the announcement of the title of the group's first single album as Eleven.[16] On December 1, the group released their debut single album, Eleven, led by the single of the same name. The group made their broadcast debut on KBS2's Music Bank on December 3, performing "Eleven".[17]
Ive at SBS Radio in December 2021
"Eleven" was a commercial success; charting at number nine on Billboard's World Digital Song Sales chart [18][19][20] and at number two on the Circle Digital Chart.[21] On December 8, exactly one week after their debut, Ive earned their first music show win on MBC M's Show Champion, making them the fastest girl group to win first place since debut. "Eleven" went on to win on music shows 13 times, including a triple crown on KBS2's Music Bank, MBC's Music Core, and SBS' Inkigayo.[22][23][24] In addition, Eleven recorded the most album sales in its first week of release for girl group debut albums.[25] In January of the following year, Ive performed a sending-off stage in Olympic Hall for the national athletes of the South Korean delegation to the 2022 Winter Olympics.[26] Later on, Insider named Ive's "Eleven" as one of the best debut songs of all time in K-pop.[27]
On April 5, 2022, Ive released their second single album, Love Dive, led by the single of the same name.[28] "Love Dive" charted at number one on the Circle Digital Chart, becoming their first number-one song in South Korea.[29] The song peaked at 10 on Billboard's Global Excl. US chart, becoming the group's first song to reach the top 10, and went on to chart for 29 consecutive weeks.[30][31]
On May 14 and 15, Ive performed at Kpop Flex in Frankfurt, Germany held at the Deutsche Bank Park, marking the group's first ever overseas performance.[43][44][45] A month later, Ive performed at the Jamsil Stadium in Seoul as part of the line-up for 28th Dream Concert.[46][47]
On July 18, Starship Entertainment announced that Ive would make a comeback in August with their third single album, After Like.[48] It was released alongside the lead single of the same name on August 22.[49] "After Like" samples "I Will Survive" by Gloria Gaynor.[50] "After Like" charted at number one on the Circle Digital Chart, earning the group their second number-one song in South Korea[51] and became the group's first song to achieve a Perfect all-kill, a music chart achievement where a song simultaneously charts number one on the real-time, daily, and weekly charts of South Korea's various music streaming platforms.[52] "After Like" went on to win on music shows 14 times, becoming the song with the most music show wins that year.[53][54] The album later sold over 1,700,000 album copies.[55]
On September 8, Ive announced that they would be releasing the Japanese version of "Eleven" on October 19.[56] The music video was pre-released on September 19[57] and the single album Eleven (Japanese version) was released on October 19, consisting of "Eleven" and B-side "Queen of Hearts," Ive's first Japanese-language original song.[58] The album sold 88,312 copies in its first week on Billboard Japan,[59] and was certified gold by the Recording Industry Association of Japan.[60] On October 15, Ive performed during Day 2 of KCON Japan at the Ariake Arena in Tokyo, Japan.[61]
On November 16, Ive released the "After Like" Holiday Remix, for Spotify's annual "Spotify Holiday Single" project, becoming the first Korean group to participate.[62] In November 26, Ive won their first daesang (grand prize) award for Song of the Year at the 2022 Melon Music Awards.[35] Later on, they won three more daesang on various award shows.[34][36][37] On December 20, 2022, it was announced that Ive would appear on the cover of the January 2023 issue of Vogue Korea, becoming the fifth group to cover Vogue Korea, following BigBang, Exo, Blackpink, and BTS.[63]
2023: First studio album I've Ive, and first solo tour The Prom Queens
On January 16, 2023, Ive released their second Japanese single "Love Dive", a re-recording of their Korean single of the same name.[64] From February 11 to 24, 2023, Ive embarked on the first leg of their first solo tour, The Prom Queens, which visited Seoul, Yokohama, and Kobe in six sold-out dates.[65][66]
Ive performing "I Am" at the 2023 World Scout Jamboree K-pop Super Live Concert
On March 16, Starship Entertainment announced that Ive would be releasing their first studio album, I've Ive, on April 10, with seven of the eleven songs on the album featuring songwriting credits by the members.[67][68][69] The group pre-released a single from the album, titled "Kitsch", on March 27,[70] which debuted at number one on the Circle Digital Chart.[71] The song became their second song to achieve a Perfect all-kill on Korean music charts.[72]
On March 24, it was announced that the group had signed with Columbia Records for promotion in United States as part of Kakao Entertainment, the parent company of Starship Entertainment, partnership with the label.[73]
I've Ive was released on April 10, alongside the single "I Am".[74] "I Am" ascended to number one on the Circle Digital Chart,[75] and became their third song to achieve a Perfect all-kill on Korean music charts[76][77] making I've Ive the first K-pop group album to have two songs with Perfect all-kill since 2NE1 in 2011.[76]
On April 11, Starship Entertainment announced that member Rei would temporarily suspend activities for health reasons.[78] On May 9, Ive pre-released "Wave", the lead single of their upcoming Japanese album of the same name.[79] On May 26, Starship Entertainment announced that Rei would return from hiatus after a month of inactivity.[80] On May 31, Ive's first Japanese EP Wave debuted at number one on Oricon's daily album chart, and then debuted at number one on Oricon's weekly album charts.[81][82] It also debuted at number one on the Billboard Japan Hot Albums[83] and was certified gold by the Recording Industry Association of Japan.[84]
From June 17 to July 9, Ive completed the second half of their first solo tour, The Prom Queens, which consisted of six stops across Southeast Asia and Taiwan.[85][66][86] The Asia tour attracted a total attendance of 97,000 spectators.[87] On July 13, Ive released their promotional single, titled "I Want" in collaboration with Pepsi.[88] In July 22, Ive performed at the Metropolitano Stadium in Madrid, Spain as part of the line-up for K-pop Lux SBS Super Concert.[89]
2023–present: Show What I Have Tour, I've Mine and Ive Switch
In August 2023, Starship Entertainment revealed that the group would embark on their first world tour, Show What I Have, beginning in October.[90] On September 3, Ive announced they would be releasing their first Korean-language extended play titled I've Mine on October 13, supported by three singles: "Either Way", "Off the Record" and "Baddie".[91] All three singles charted within the top 15 of Circle Digital Chart,[92] with "Baddie" peaking at number 1 and becoming the group's fourth single to achieve a Perfect all-kill on Korean music charts.[93]
On November 10, it was confirmed that Liz would be part of a special collaboration single "Nobody" with (G)I-dle's Soyeon and Aespa's Winter, which was released on November 16.[94][95]
On January 19, 2024, Ive released their first English-language digital single "All Night", featuring Saweetie. The track is a remix of "All Night" by Swedish synth-pop duo Icona Pop. The music video was shot at 222 W 6th St in San Pedro, a neighbourhood in Los Angeles.[96] On March 29, it was announced that they would be singing the new opening theme song "Will" for Pokémon Horizons.[97] It was released on various music distribution platforms on April 12, and the opening video was released on Pokémon's official YouTube channel.[98]
On April 3, it was officially announced that Ive would be releasing their second extended play Ive Switch on April 29, with two singles "Heya" and "Accendio".[99][100] On June 28, Ive released their second promotional single for Pepsi titled "Summer Festa".[101] On July 15, it was announced that Ive's second Japanese extended play Alive would be released on August 28.[102] On August 3, Ive performed live at the Lollapalooza music festival in Chicago.[103]
Other ventures
Ambassadorship
In September 2022, Ive was appointed as ambassador for the Korean Red Cross' annual "Everyone Campaign" to promote volunteering.[104]
Endorsements
In August 2022, Ive appeared as a model for SK Telecom's "V Coloring", a subscription-based video ringback tone service.[105] In January 2023, Ive was selected as model for the "2023 Pepsi Project", a collaboration between Starship Entertainment and Pepsi.[106] The same month, Ive was chosen as the new model for Papa John's Pizza.[107] In April, they became a model for Kwangdong Pharmaceutical's corn silk tea.[108] In June, Ive became the ambassadors of Puma in the Asia and Pacific.[109] On July 13, the group released the promotional single "I Want" in collaboration with Pepsi.[88]
Philanthropy
On February 14, 2023, Ive and Starship Entertainment donated 150 million KRW to the Hope Bridge National Disaster Relief Association for emergency relief efforts after the earthquakes in Turkey and Syria.[110]
Artistry and image
Musical style and lyrical themes
Ive's music is characterized by a blend of textured electronic instrumentation,[111]catchy melodies, and dynamic beats. Since their debut in late 2021, the group has demonstrated versatility in exploring various genres, including dance-pop, nu-disco, and R&B. Their songs often feature layered synths, house flourishes, and sophisticated production techniques. Their lyrics often explore introspective themes of identity, self-perception, and self-love. Through tracks like "Either Way" and "My Satisfaction," they confront the complexities of personal growth and empowerment. Additionally, they touch upon relatable themes of insecurity and self-discovery.[111][112][113][114][115][116]
Style and concept
In terms of style, Ive exudes a chic and sophisticated aura, reminiscent of characters from teen dramas like Cher Horowitz and Blair Waldorf. This "chaebol-crush" image, referencing their "untouchable charm" and elegance, has become synonymous with the group's identity. The group consists of six members which each member brings a "unique vocal style" and personality to the group, contributing to their dynamic sound. Their collective presence symbolizes confidence and self-assurance, reflected in their name, which is a contraction of "I have".[114][112][116]
Impact
In January 2022, Ive was selected as the most anticipated K-pop artist of the year by 31 of the most popular music agency experts from different entertainment companies.[117] In November 2022, as part of its 18th year of publication, JoyNews24 conducted a survey on 200 entertainment industry officials to determine the "Artist of the Year," for which Ive ranked first on the list.[118] In the same month, Shibuya109 Lab, which is a youth marketing institute run by Shibuya109 Entertainment in Japan, conducted a survey with a report titled "Next Generation K-Pop Idols" for women age 15 to 24 years old. Ive took first place in the list, mentioning the attention for their song, fashion, and pose.[119]
In December 2022, Ive was selected as "Best Singer of the Year" and placed second for "Rookie of the Year" by executives of 33 pop music officials from various entertainment companies.[120][121] In the same month, Zsouken Research Institute conducted a survey for the second half of 2022 on who are the most popular artists in Japan for Generation Z, in which Ive ranked at number five, the highest act outside Japan, garnering 12.3% of votes among 120,000 participants.[122] Ive was also listed on Forbes Korea Power Celebrity 40 in 2023.[123]
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^Park, Se-yeon (April 11, 2023). 아이브 레이, 건강상 이유로 활동 중단 [전문] [Ive Rei to suspend activities due to health reasons [Full text]]. Maeil Economy (in Korean). Archived from the original on April 12, 2023. Retrieved April 11, 2023 – via Naver.
^Hong, Hye-nim (May 8, 2023). 아이브, 日 활동 본격 스타트..."오늘(8일) 출국" [Ive, full-fledged start of Japanese activities... "Departure today (8th)"]. Hankook Ilbo (in Korean). Archived from the original on May 12, 2023. Retrieved May 12, 2023.
^Shin, Young-eun (May 26, 2023). 아이브 레이, 활동 재개 "컨디션 이상 증세 호전" [공식] [Ive Rei resumes activities "Symptoms of abnormal condition improved" [Official]]. Star Today (in Korean). Archived from the original on July 13, 2023. Retrieved July 13, 2023.
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^ abcPark, Dong-je (February 28, 2023). 아이브, 日 첫 팬콘 '더 프롬 퀸즈' 성황리 마무리..5만 7천명 팬들과 호흡 [Ive successfully finished Japan's first fan-con 'The From Queens'...breathing with 57,000 fans]. BreakNews (in Korean). Archived from the original on April 14, 2023. Retrieved April 14, 2023.
^ ab"直擊／4300台粉超猛排字應援！IVE眼泛淚光：不會忘記今天" [Direct hit / 4300 fans super fierce typesetting support! IVE's eyes filled with tears: I will never forget today]. ETtoday (in Chinese). June 24, 2023. Archived from the original on June 28, 2023. Retrieved June 28, 2023.
^ abLee, Seung-rok (July 10, 2023). 무려 9만7천명 동원했다...아이브 '데뷔 첫 아시아투어, 다이브 사랑 덕분' [A whopping 97,000 people were mobilized ... Ive's first Asian tour since debut, thanks to the love of Dives"]. My Daily (in Korean). Archived from the original on July 28, 2023. Retrieved July 16, 2023 – via Naver.
^ abHwang, Hye-jin (July 13, 2023). 아이브, 오늘(13일) 신곡 'I WANT' 발매...서머퀸 귀환 [Ive released a new song 'I WANT' today (13th)... Summer Queen Returns]. Newsen (in Korean). Archived from the original on July 13, 2023. Retrieved July 13, 2023.
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^Kim, Bo-young (November 10, 2023). 아이브 리즈, 아이들 소연·에스파와 역대급 컬래버...'노바디' 참여 [Ive's Liz, (G)I-DLE's Soyeon and Aespa in unprecedented collaboration... Participating in 'Nobody'] (in Korean). Edaily [ko]. Archived from the original on December 15, 2023. Retrieved December 15, 2023 – via Naver.
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^Jee, Min-kyung (January 19, 2024). 아이브, 오늘(19일) 첫 영어 싱글 '올 나이트' 발매..美 래퍼 Saweetie와 협업 [IVE released their first English single "All Night" today (19th) in collaboration with American rapper Saweetie] (in Korean). OSEN [ko]. Archived from the original on January 19, 2024. Retrieved January 19, 2024 – via Naver.
^Kim, Sun-woo (April 3, 2024). 아이브, 4월 컴백대전 합류...29일 신곡 발매 [Ive joins the comeback battle in April... New song released on the 29th] (in Korean). JTBC News. Archived from the original on April 3, 2024. Retrieved April 3, 2024 – via Naver.
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^톡! 이것이 썸머 페스타"...아이브, 청량의 인간화 [Talk! This is Summer Festa"... Ive, the humanization of refreshment]. Dispatch (in Korean). June 25, 2024. Archived from the original on June 25, 2024. Retrieved June 25, 2024.
^Park, Ah-reum (August 4, 2024). 아이브 美 최대 페스티벌 접수→안유진 "환호로 맞아주셔서.." [Ive accepted the largest festival in the U.S. → An Yu-jin "Thank you for welcoming me with such cheers.."] (in Korean). Newsen. Archived from the original on August 7, 2024. Retrieved August 7, 2024 – via Naver.
^Jeong, Bit (September 19, 2022). [공식]아이브, '누구나 캠페인' 홍보대사 위촉...나눔의 중요성 알린다 [[Official] Ive appointed as ambassador for 'Everyone Campaign'... Announce the importance of sharing] (in Korean). Sports Chosun. Archived from the original on September 20, 2022. Retrieved September 19, 2022 – via Naver.
^'아이브'가 홍보하는 SKT 'V컬러링'..."요금 그대로 콘텐츠 무제한" [SKT 'V Coloring' promoted by 'Ive'... "Unlimited content as the price"]. Newsis (in Korean). August 2, 2022. Archived from the original on January 21, 2023. Retrieved January 21, 2023.
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^Kang, Bora (January 26, 2023). 아이브, 파파존스 CF 온에어 "1020 여성들의 워너비" [Ive, Papa John's CF On Air "1020 Women's Wannabe"]. Single List (in Korean). Archived from the original on January 26, 2023. Retrieved January 26, 2023.
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^Kim, Minji (January 3, 2022). 전문가들이 꼽은 2022년 가장 기대되는 가수 톱3는 [신년특집] [The top 3 most anticipated singers in 2022 selected by experts are [New Year's Special]]. News1 (in Korean). Archived from the original on January 2, 2022. Retrieved January 3, 2022 – via Naver.
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^@champ____88 (October 13, 2023). "Ive <Baddie> M/V". Archived from the original on October 19, 2023. Retrieved October 13, 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
^IVE SWITCH (EP) (photobook). Ive. South Korea: Starship Entertainment, Kakao Entertainment. 2024. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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Season 3: Lee, Yu-min (April 25, 2023). "'1,2,3 IVE' 아이브, 예능감 여기 다 있네" ['1,2,3 IVE' Ive, the sense of entertainment is all here] (in Korean). Archived from the original on April 29, 2023. Retrieved July 27, 2023 – via Naver.
Season 4: Lee, Seung-hoon (December 20, 2023). 아이브, 내년 1월 1일 돌아온다..'1,2,3 IVE' 시즌4 첫 공개 [Ive will return on January 1st next year...'1,2,3 IVE' Season 4 premiere]. Star News (in Korean). Archived from the original on December 20, 2023. Retrieved December 20, 2023 – via Naver.
Season 5: Shin, Hyo-ryeong (October 19, 2024). 아이브, 월드투어 성료...'1,2,3 IVE' 시즌5 재가동 [Ive successfully completes world tour... '1,2,3 IVE' Season 5 restarts]. Newsis (in Korean). Retrieved October 19, 2024 – via Naver.
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^Bin, Jaewook (December 17, 2021). "[2021 KBS 가요대축제] 화려한 첫 무대 시작 알린 IVE" [[2021 KBS Song Festival] IVE announces the start of the spectacular first stage] (in Korean). Archived from the original on August 14, 2023. Retrieved August 14, 2023 – via Naver.
^아이브, MC+무대까지...드림콘서트 완벽 접수 [Ive, MC + stage... Dream Concert perfect reception] (in Korean). Archived from the original on August 14, 2023. Retrieved August 14, 2023 – via Naver.
^"NCT 드림, '2022 지니뮤직어워드' 올해의 가수·음원상 '2관왕'...수상자 보니" [NCT Dream, '2022 Genie Music Awards' Singer of the Year and Music Award 'Two Crowns'... Winner Bonnie]. Top Star News (in Korean). November 9, 2022. Archived from the original on November 9, 2022. Retrieved November 9, 2022.
^Kim, Yu-jin (November 26, 2022). 지코 떴다...'아무노래' 흥 폭발 고경표, '안개' 무대에 탕웨이 눈물 [청룡영화상] [Zico is out... Go Kyung-pyo bursts with excitement in 'Any Song', and Tang Wei tears on the stage of 'The Fog' [Blue Dragon Film Awards]]. Xports News (in Korean). Archived from the original on June 11, 2023. Retrieved June 11, 2023 – via Naver.
^Jeon, Hyo-jin (November 27, 2023). 임영웅 5관왕→아이브·뉴진스, 올해의 신인...MMA2022 성료 [Lim Young-woong 5 crowns → Ive New Jeans, Rookie of the Year... Successful completion of MMA2022]. Sports Donga (in Korean). Archived from the original on November 27, 2022. Retrieved June 12, 2023 – via Naver.
^Lee, Seul (December 17, 2022). 엔딩은 진짜 Y2K 보아 '넘버원'...코요태→뉴진스 세대 통합 (종합)[KBS 가요대축제] [The ending is the real Y2K BoA 'Number One'... Koyote→New Jeans generation integration (comprehensive)[KBS Song Festival]]. Xports News (in Korean). Archived from the original on June 12, 2023. Retrieved June 12, 2023 – via Naver.
^Jeong, Hee-yeon (December 25, 2022). 차준환 BTS 커버→뉴진스 '텔미'...'2022 SBS 가요대전' 레전드 무대 남겼다 [Cha Jun-hwan BTS cover → New Jeans' 'Tell Me'... '2022 SBS Gayo Daejeon' left a legendary stage]. Sports Donga (in Korean). Archived from the original on December 25, 2022. Retrieved June 12, 2023 – via Naver.
^'아이브' 잼버리 콘서트 뒤늦게 출연 결정...문체부 "자발적" 강조 ['Ive' decided to appear at the Jamboree concert late... Ministry of Culture, Sports and Tourism emphasizes "voluntary"] (in Korean). Archived from the original on August 10, 2023. Retrieved August 14, 2023 – via Naver.
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